4 Things You Need To Know For Facebook Marketing In 2015

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New changes are coming to Facebook this year. Here are four things you need to know for your Facebook marketing strategy for 2015.

Published in: Marketing, Social Media

4 Things You Need To Know For Facebook Marketing In 2015

  1. Things You Need To Know For Facebook Marketing In 2015 4
  2. Pranav is the Social Media Community Manager at Fusionfarm. He is currently working on numerous social media marketing campaigns for a number of locally owned Iowa businesses as well as national franchisees. PRANAV SHRESTHA Social Media Community Manager Fusionfarm
  3. #1. ALGORITHM CHANGES.
  4. Facebook updates its algorithms to personalize the News Feed for each user.
  5. “Our goal with News Feed has always been to show people the things they want to see.” – Facebook https://www.facebook.com/business/news/update-to-facebook-news-feed
  6. Businesses need to adapt their strategy to these algorithm changes to avoid their posts from being penalized by Facebook.
  7. Beginning January 2015, Faceboook rolled out its latest algorithm update.
  8. No More Promotional Posts.
  9. What are promotional posts?
  10. According To Facebook, Promotional Posts Are… 1.Posts that solely push people to buy a product or install an app. https://www.facebook.com/business/news/update-to-facebook-news-feed
  11. 1.Posts that solely push people to buy a product or install an app. 2.Posts that push people to enter promotions and sweepstakes with no real context. https://www.facebook.com/business/news/update-to-facebook-news-feed According To Facebook, Promotional Posts Are…
  12. 1.Posts that solely push people to buy a product or install an app. 2.Posts that push people to enter promotions and sweepstakes with no real context. 3.Posts that reuse the exact same content from ads. https://www.facebook.com/business/news/update-to-facebook-news-feed According To Facebook, Promotional Posts Are…
  13. 1.Posts that solely push people to buy a product or install an app. 2.Posts that push people to enter promotions and sweepstakes with no real context. 3.Posts that reuse the exact same content from ads. https://www.facebook.com/business/news/update-to-facebook-news-feed According To Facebook, Promotional Posts Are…
  14. FOR EXAMPLE, SOMETHING LIKE THIS:
  15. WHAT MADE IT TOO PROMOTIONAL?
  16. ANOTHER EXAMPLE FROM FACEBOOK:
  17. WHAT MADE IT TOO PROMOTIONAL?The entire post solely pushes people to install the app. Use Facebook ads to promote the app not the organic posts.
  18. In short, stop doing this with your organic posts:
  19. This isn’t the first time Facebook has changed its algorithm to prevent people from exploiting its platform and it certainly won’t be the last.
  20. Remember Clickbait?
  21. And when Facebook got overrun by memes?
  22. SET A GOAL: To read Facebook’s Business Page Best Practices and take algorithm changes into consideration for your strategy.
  23. #2 DECLINING ORGANIC REACH.
  24. Why Is The Organic Reach Declining?
  25. TWO REASONS WHY FROM FACEBOOK:#1. There’s far more content being made than there is time to absorb it. https://www.facebook.com/business/news/Organic-Reach-on-Facebook
  26. TWO REASONS WHY FROM FACEBOOK:#1. There’s far more content being made than there is time to absorb it. #2. News Feed is designed to not show all the content but rather only the content that Facebook thinks is the most relevant. https://www.facebook.com/business/news/Organic-Reach-on-Facebook
  27. Average Facebook user would see 1,500 stories in a given day. Facebook’s algorithms bring that number down to a more manageable 300. https://www.facebook.com/business/news/Organic-Reach-on-Facebook
  28. Don’t Expect To Reach 100% of Your Fans.
  29. Don’t Expect To Reach 100% of Your Fans. And that’s okay.
  30. There are over 1 Billion users on Facebook.
  31. There are over 1 Billion users on Facebook. And similarly high number of marketers.
  32. Competition is higher than ever.
  33. So, should I Boost everything?
  34. No.
  35. FACEBOOK’S NEWS FEED ALGORITHM SELECTS CONTENT:- To only show relevant, high- quality content to users. - To clean up News Feed spam.
  36. Organic content still has value on Facebook. But, anticipating organic reach can be unpredictable. https://www.facebook.com/business/news/Organic-Reach-on-Facebook
  37. You can now maximize organic reach by targeting interests in organic posts.
  38. Post stories that appeals to specific audience segments.
  39. Make it relevant to your audience first, business second.
  40. SET A GOAL: Don’t worry about reaching 100% of your fans. Change your content strategy to speak to the audience more and less about your business.
  41. #3 PAY TO PLAY.
  42. “There’s no such thing as free lunch.” Popular saying in Economics
  43. Competition among brands in Facebook is higher than ever.
  44. "If you build it, they will come."
  45. "If you build it, they will come." Except, not on Facebook.
  46. Now you need to advertise on Facebook, just like you have to on TV or radio.
  47. Facebook Advertising Check out our previous post to get started on http://www.slideshare.net/Fusionfarm/best-practices-for-facebook-advertising-30230048
  48. SET A GOAL: To allocate a separate budget just for Facebook advertising.
  49. #4 THE RISE OF VIDEO.
  50. In just one year, the number of video posts per person on Facebook has increased 75% globally and 94% in the US. http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/
  51. Facebook has averaged more than 1 billion video views every day. http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/
  52. Expect to see a rise in number of videos on your News Feed.
  53. Ok cool. So, what type of videos should I be posting on Facebook?
  54. Shorter, timely video content tends to do well in News Feed. http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/
  55. Make it interesting from the very first frame of the video.
  56. Make it interesting from the very first frame of the video. Since the videos auto-plays silently in the News Feed.
  57. Upload videos that are exclusive to Facebook.
  58. The videos don’t need to break your budget. Keep it simple.
  59. You can also add call to action buttons on the videos to drive engagement to your website.
  60. SET A GOAL: Add videos to your content strategy for 2015. Monitor its performance through Video Insights.
  61. GET STARTED Download our free social media plan template: http://resources.fusionfarm.com/social-media-free-template
  62. RECAP.
  63. Take Facebook’s algorithm changes into consideration for your strategy. Save your promotional messages for Facebook ads. Create and share content that speaks to your audience and their interests. Allocate a separate budget for Facebook advertising. Add videos to your content strategy for 2015. RECAP.
  64. GOT QUESTIONS? ASK US @FUSIONFARM Fusionfarm is an award-winning digital marketing and creative agency devoted to solving the problems that small and medium-sized businesses face. www.fusionfarm.com

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