Fuse 6 effective_websites

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Effective Websites for Reaching Teens and Young Adults is part of Fuse’s ongoing Youth Culture Insights Series to educate those who wish to speak more effectively to teens and young adults. The series includes information on media behavior, social
media, design, web strategy, the future concerns of millennials, and other relevant topics for marketers trying to reach this demographic. For more white papers in this series, go to http://www.facebook.com/FuseLLC.

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Fuse 6 effective_websites

  1. 1. YOUTH CULTURE INSIGHTS SERIESNOTE Fuse has developed an ongoing Youth Culture Insights Series to Myth educate those who wish to speak It is a myth that teens and young adults are looking for the simplest and most efficient website more effectively to teens and young experience. And given the importance of a brand’s website as among the first introductions to young adults. The series includes consumers, it is critical for the brand to present its unique features through compelling website information on media behavior, social content, distinct site design and an interesting user experience. media, design, web strategy, the future concerns of millennials, and other relevant topics for marketers Truth trying to reach this demographic. Youth culture values not only authentic, relevant content, but also good design. Creating an informative and intriguing online user experience creates favorable opinions with Millennials. Teens and young adults appreciate and expect clear communication that provides a sense of a brand’s personality. AndABOUT Founded in 1995, Fuse is a leading youth culture marketing agency that there’s no better tool than good design to make detailed information understandable and unique to thatFUSE connects brands with teens and brand. A user’s first impression is created within seconds of landing on the homepage, so leading with the brand’s strongest attributes is key. This is best achieved through a distinguished design that young adults. Fuse provides brand embodies the brand’s essence, combined with solid information architecture. When executed strategy, event marketing, PR, successfully, teens and young adults will not only get a sense of what the brand is about, but they’ll also design, social media, and digital be more likely to become immersed in their visit and click beyond just the baseline information they services to brands and companies came in search of. This will result in increased page views and added time on the site. that include Mountain Dew, Gatorade, Harley-Davidson, P&G, Gillette, Nike, and others. Implications for Brands A website is an opportunity to make a memorable first impression and demonstrate a brand’s unique qualities. Communicating these qualities through easy-to-digest content that is well designed can set a brand apart from its competitors. Integrating a rich narrative into the website will provide affirmation FIND US ONLINE to consumers that a brand can offer what they’re looking for. Teen and young adult consumers need to fusemarketing.com be able to emotionally connect to a brand – and a good website helps achieve this. LIKE US ON FACEBOOK facebook.com/FuseLLC FOLLOW US ON TWITTER twitter.com/fuse_marketing EMAIL US AT info@fusemarketing.com MAIN OFFICE VT P.O. Box 4509 Burlington, VT / 05406 SATELLITE OFFICE NY 12 Desbrosses Street New York, NY / 10013

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