Fitzberg tire company - Case Study #1

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Pierre WILBAL
Lucas BORGNON
Charles BREMOND D'ARS

Published in: Education, Business, Career
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Fitzberg tire company - Case Study #1

  1. 1. TABLE OF CONTENTS 1 Fitzburg Tire Company overview 2 Known facts: Strenghts and Weaknesses 3 Solutions
  2. 2. 1. FITZBURG TIRE COMPANY • AMERICAN COMPANY BASED IN PHILADELPHIA, PENNSYLVANIA • NEW PLANT IN CUERNAVACA, MEXICO
  3. 3. NAMES AND POSITIONS • PARTICIPANTS: - MAX BIERMAN, CONSTRUCTION MANAGER - LEOPOLDO SANHEZ GARCIA, CHIEF ENGINEER • MENTIONNED: - MAESTRO MIGUEL MUNOZ, SUBCONTRACTOR - ANN BLOCK, VP OVERSEAS OPERATIONS - JOHN PERKINS, ASSISTANT OF GENERAL CONSTRUCTOR MANAGER
  4. 4. PROBLEMS • SCHEDULE • COST • WORK REQUIRED TO BE REDONE
  5. 5. DOCUMENTS • DIALOGUE BETWEEN MAX AND LEOPOLDO • MEMO FROM SEÑOR GARCIA TO MR BIERMAN • MEMO FROM MAX BIERMAN TO LEOPOLDO SANCHEZ GARCIA • BIERMAN’S PROGRESS REPORT TO ANN BLOCK • MEMO FROM SANCHEZ GARCIA TO MAX BIERMAN
  6. 6. STATEMENT OF PROBLEMS
  7. 7. 2. STRENGHTS AND WEAKNESSES
  8. 8. STRENGHTS Intercultural differences • In Mexico, better do the job well than quickly Communication • Monthly reports with Philadelphia Management • Strict Management instructions from Philadelphia Ethics • The American point of view: You are responsible for your mistakes
  9. 9. WEAKNESSES Intercultural Differences • 90-minutes « siesta break » • Mexican work rhythm: too slow • USA/Mexico: a different work education Communication • Language barrier Management • Lack of supervision • Lack of managing experience • Hostility at work: not the right choice in Mexico Ethics • Faults never come from only one person
  10. 10. MEXICAN PLANT SITUATION OVERALL* Cuernavaca plant *Considering current state of progress and management decisions Strenghts Weaknesses
  11. 11. 3. OPTIONS Fight Weaknesses: 1. Arrange a cooperation with a management in Mexico 2. Increase supervision, diminish the use of sub-contractors 3. Replace the American manager by a Mexican 4. Replace John by a more experienced supervisor 5. Compose management head only of Spanish and English speakers

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