Don’t let the name startle you. While the term “guerrilla marketing” evolved from guerrilla warfare, the similarities between the two have nothing to do with combat. Instead, guerrilla marketing focuses on creative, low-budget, and attention-grabbing techniques to surprise potential customers and grab their interest for the purpose of increased sales and brand awareness.
Sounds perfect, right?
But successfully pulling off a guerrilla marketing plan requires the right mix of surprise, delight, and a unique twist. Let’s take a look at several examples of brands who've implemented these strategies successfully in order to study the best qualities of winning guerrilla marketing plans.