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Copyright © 2013 Fundacity Inc
Copyright © 2013 Fundacity Inc
Copyright © 2013 Fundacity Inc
Infographic source: fundersandfounders.com
Copyright © 2013 Fundacity Inc
Copyright © 2013 Fundacity Inc
Copyright © 2013 Fundacity Inc
Copyright © 2013 Fundacity Inc
…and they lived happily until he exited
Copyright © 2013 Fundacity Inc
Copyright © 2013 Fundacity Inc
Copyright © 2013 Fundacity Inc
Total Addressable Market  Market share  Revenue potential
Copyright © 2013 Fundacity Inc
It should take you nearly the same resources and time
to sell to one or thousands customers
Copyright © 2013 Fundacity Inc
An informative Executive Summary of your startup can
help you grab investor’s attention
Is your solution the MUST-HAVE or just a nice-to-have?
How big is the market you will target?
How are you going to make money?
• Most of startups fail
due to internal
problems
• Show investors you
have the team that can
deliver
Copyright © 2013 Fundacity Inc
If the opportunity is really that big, there will be competition
Copyright © 2013 Fundacity Inc
How are you going to use the funds and where is this money
going to take you?
Copyright © 2013 Fundacity Inc
Copyright © 2013 Fundacity Inc
• Online data bases like AngelList, Fundacity
• Read news who invests in what
• In person:
...
Copyright © 2013 Fundacity Inc
• Show the demo. No videos please!
• Amazing design by Diego. Use your strengths!
• Passion...
Copyright © 2013 Fundacity Inc
• Prepare well (read books and blogs)
• Know your legal stuff, but if you don’t know, bette...
Copyright © 2013 Fundacity Inc
Hacking your fundraising
Hacking your fundraising
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Hacking your fundraising

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Hacking your fundraising

  1. 1. Copyright © 2013 Fundacity Inc
  2. 2. Copyright © 2013 Fundacity Inc
  3. 3. Copyright © 2013 Fundacity Inc Infographic source: fundersandfounders.com
  4. 4. Copyright © 2013 Fundacity Inc
  5. 5. Copyright © 2013 Fundacity Inc
  6. 6. Copyright © 2013 Fundacity Inc
  7. 7. Copyright © 2013 Fundacity Inc …and they lived happily until he exited
  8. 8. Copyright © 2013 Fundacity Inc
  9. 9. Copyright © 2013 Fundacity Inc
  10. 10. Copyright © 2013 Fundacity Inc Total Addressable Market  Market share  Revenue potential
  11. 11. Copyright © 2013 Fundacity Inc It should take you nearly the same resources and time to sell to one or thousands customers
  12. 12. Copyright © 2013 Fundacity Inc
  13. 13. An informative Executive Summary of your startup can help you grab investor’s attention
  14. 14. Is your solution the MUST-HAVE or just a nice-to-have?
  15. 15. How big is the market you will target?
  16. 16. How are you going to make money?
  17. 17. • Most of startups fail due to internal problems • Show investors you have the team that can deliver
  18. 18. Copyright © 2013 Fundacity Inc If the opportunity is really that big, there will be competition
  19. 19. Copyright © 2013 Fundacity Inc How are you going to use the funds and where is this money going to take you?
  20. 20. Copyright © 2013 Fundacity Inc
  21. 21. Copyright © 2013 Fundacity Inc • Online data bases like AngelList, Fundacity • Read news who invests in what • In person: • Events (eg hackathons) • Startup communities • Personal introductions is the best way to get to them: • Other entrepreneurs (eg from their portfolio) • Startup lawyers • Other VCs you have met if you see you are not a good fit for them • Use LinkedIn to find connections (Miklos)
  22. 22. Copyright © 2013 Fundacity Inc • Show the demo. No videos please! • Amazing design by Diego. Use your strengths! • Passion and hunger while presenting. Be likeable! • Team credentials. No time to be shy! • Prepare extra slides for Q&A. Pre-empt their questions!
  23. 23. Copyright © 2013 Fundacity Inc • Prepare well (read books and blogs) • Know your legal stuff, but if you don’t know, better shut up • Don’t look needy or desperate. Have an attractive BATNA • Take your time to shop around • Do not be afraid to say no • Know what you are giving up. Convertible note/Common Stock? Preferred?
  24. 24. Copyright © 2013 Fundacity Inc

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