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Mobile Advertising Tools & Tactics: Agile Mobile Media

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Brand loyalty is at an all-time low, and media saturation is at an all-time high. We’ll cover the latest trends and best practices for connecting with the consumer in this highly-crowded, highly-competitive market. Learn the latest techniques for:

- Dynamic audience targeting & optimization
-Increasing sales with fun & engaging post-click content
- Capturing powerful business intelligence from your audience
- Influencing purchaseing decisions

See real world examples of how brands are thinking outside the box to create mobile-first display campaigns that deliver long-term returns.

Published in: Marketing
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Mobile Advertising Tools & Tactics: Agile Mobile Media

  1. 1. 1   Mobile Advertising Tools & Tactics | 1FunMobility Ad Units | ‹#› Mobile Advertising: Tools & Tactics The presentation will begin shortly! Hosted by: Matthew Summers Moderated by: Kevin Almeida  
  2. 2. 2   Mobile Advertising Tools & Tactics | 2FunMobility Ad Units | ‹#› FunMobility connects brands and audiences through fun & engaging mobile marketing. FunMobility Client Brands Mobile Advertising Tools & Tactics | 2
  3. 3. 3   Mobile Advertising Tools & Tactics | 3FunMobility Ad Units | ‹#› HOW can we TARGET our ideal AUDIENCE and increase sales? Mobile Advertising Tools & Tactics | 3
  4. 4. 4   Mobile Advertising Tools & Tactics | 4FunMobility Ad Units | ‹#› Today’s Agenda 1.  Real World Examples 2.  Targeting An Ideal Audience 3.  Increase Sales 4.  How it all works Mobile Advertising Tools & Tactics | 4
  5. 5. 5   Mobile Advertising Tools & Tactics | 5FunMobility Ad Units | ‹#› 1. Real World Examples FunMobility Ad Units | 5Mobile Advertising Tools & Tactics | 5
  6. 6. 6   Mobile Advertising Tools & Tactics | 6FunMobility Ad Units | ‹#› Initial Audience Targeting: •  Millennials •  Close proximity to stores •  Interest in: Pizza, Coupons. Mobile Advertising Tools & Tactics | 6
  7. 7. 7   Mobile Advertising Tools & Tactics | 7FunMobility Ad Units | ‹#› Learned Audience Optimization: •  Specific audience interests outside product (sports, consumer goods, music, dog-owners, etc. ) •  Top-performing geos •  Best times of day, best days of the week •  Which platforms saw the most engagement Mobile Advertising Tools & Tactics | 7
  8. 8. 8   Mobile Advertising Tools & Tactics | 8FunMobility Ad Units | ‹#›FunMobility Ad Units | 8Mobile Advertising Tools & Tactics | 8
  9. 9. 9   Mobile Advertising Tools & Tactics | 9FunMobility Ad Units | ‹#› Audience Size +100% Mobile Advertising Tools & Tactics | 9 Results after 6 months of optimization
  10. 10. 10   Mobile Advertising Tools & Tactics | 10FunMobility Ad Units | ‹#› 2. Targeting An Ideal Audience FunMobility Ad Units | 10Mobile Advertising Tools & Tactics | 10
  11. 11. 11   Mobile Advertising Tools & Tactics | 11FunMobility Ad Units | ‹#› Shopper ID At the start of a campaign, your knowledge of an individual shopper is limited The shopper ID has not “matured”. Mobile Advertising Tools & Tactics | 11
  12. 12. 12   Mobile Advertising Tools & Tactics | 12FunMobility Ad Units | ‹#› Shopper ID Post-Purchase Data •  Purchase History •  Intent •  Spending Habits •  Product Interests Social ID •  Posts and Shares •  Interests •  Activity History •  Location Device ID •  Web & App IDs •  Interests •  Activity History •  Location Email/Phone •  CRM •  Interests •  Activity History FM Data Partners Mobile Advertising Tools & Tactics | 12
  13. 13. 13   Mobile Advertising Tools & Tactics | 13FunMobility Ad Units | ‹#› Personalization: As you collect data, your audience “matures”. Mobile Advertising Tools & Tactics | 13
  14. 14. 14   Mobile Advertising Tools & Tactics | 14FunMobility Ad Units | ‹#› 3. Increasing Sales Mobile Advertising Tools & Tactics | 14
  15. 15. 15   Mobile Advertising Tools & Tactics | 15FunMobility Ad Units | ‹#› The “Mobile” Mindset   Think •  Immediate results •  Faster connectivity •  Social Participation Do •  Search •  Share •  Engage Feel •  Connected •  Comfort •  Instant Gratification Mobile Advertising Tools & Tactics | 15
  16. 16. 16   Mobile Advertising Tools & Tactics | 16FunMobility Ad Units | ‹#› Agile Mobile Media: Optimized For Engagement $1.64& $0.75& Cost&Per&& Engagement& Digital'Meda'Agency' FunMobility'Nanosite'Powered' Impressions Clicks Brand Engagement Opt-In & Return Visits Typical Digital Media: Optimized for Views and Clicks Agile Mobile Media : Optimized for Engagement, Opt-Ins & Returns Mobile Advertising Tools & Tactics | 16
  17. 17. 17   Mobile Advertising Tools & Tactics | 17FunMobility Ad Units | ‹#› What are consumers looking for? Mobile Advertising Tools & Tactics | 17
  18. 18. 18   Mobile Advertising Tools & Tactics | 18FunMobility Ad Units | ‹#› “78% of consumers say that companies’ social media posts impact their purchases” - Forbes Convert your paid audience to an owned audience Mobile Advertising Tools & Tactics | 18
  19. 19. 19   Mobile Advertising Tools & Tactics | 19FunMobility Ad Units | ‹#› 3. HOW it all works FM PROSPECTING FM OPTIMIZATION FM RESULTS CAMPAIGN SETUP BID FACTORING RESULTS INVENTORY DATABASE CAMPAIGN CONTENT BEHAVIORAL OPTIMIZATION INVENTORY OPTIMIZATION AUDIENCE INSIGHTS DATA INTEGRATION PERFORMANCE CRITERIA Mobile Advertising Tools & Tactics | 19
  20. 20. 20   Mobile Advertising Tools & Tactics | 20FunMobility Ad Units | ‹#› Campaign Setup Geo-Targeting Mobile Advertising Tools & Tactics | 20
  21. 21. 21   Mobile Advertising Tools & Tactics | 21FunMobility Ad Units | ‹#› Campaign Setup Data Integration Performance Criteria Campaign Content Inventory Database Mobile Advertising Tools & Tactics | 21
  22. 22. 22   Mobile Advertising Tools & Tactics | 22FunMobility Ad Units | ‹#› 3. HOW it all works FM PROSPECTING FM OPTIMIZATION FM RESULTS CAMPAIGN SETUP BID FACTORING RESULTS INVENTORY DATABASE CAMPAIGN CONTENT BEHAVIORAL OPTIMIZATION INVENTORY OPTIMIZATION AUDIENCE INSIGHTS DATA INTEGRATION PERFORMANCE CRITERIA Mobile Advertising Tools & Tactics | 22
  23. 23. 23   Mobile Advertising Tools & Tactics | 23FunMobility Ad Units | ‹#› Bid Factoring Behavioral Optimization/inventory optimization Mobile Advertising Tools & Tactics | 23
  24. 24. 24   Mobile Advertising Tools & Tactics | 24FunMobility Ad Units | ‹#› Bid Factoring “In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.” - Theodore Roosevelt Behavioral & Inventory Optimization with bid factoring ensures that each dollar spent is on consumers that convert. Mobile Advertising Tools & Tactics | 24
  25. 25. 25   Mobile Advertising Tools & Tactics | 25FunMobility Ad Units | ‹#› 3. HOW it all works FM PROSPECTING FM OPTIMIZATION FM RESULTS CAMPAIGN SETUP BID FACTORING RESULTS INVENTORY DATABASE CAMPAIGN CONTENT BEHAVIORAL OPTIMIZATION INVENTORY OPTIMIZATION AUDIENCE INSIGHTS DATA INTEGRATION PERFORMANCE CRITERIA Mobile Advertising Tools & Tactics | 25
  26. 26. 26   Mobile Advertising Tools & Tactics | 26FunMobility Ad Units | ‹#› Results: Lookalike Audience Targeting As you capture/ingest relevant email addresses, we cross reference data associated with that address to create a dynamic lookalike audience with similar behaviors & interests •  Target with display media to reach new & relevant consumers •  3.3x higher conversions vs. demographic/interest targeting •  60%-70% lower CPA vs. demographic/interest targeting Email Database Lookalike Audience Mobile Advertising Tools & Tactics | 26
  27. 27. 27   Mobile Advertising Tools & Tactics | 27FunMobility Ad Units | ‹#› Results: Audience Insights Mobile Advertising Tools & Tactics | 27
  28. 28. 28   Mobile Advertising Tools & Tactics | 28FunMobility Ad Units | ‹#› Results: Audience Insights Mobile Advertising Tools & Tactics | 28
  29. 29. 29   Mobile Advertising Tools & Tactics | 29FunMobility Ad Units | ‹#› Results: Audience Insights Once you’ve analyzed the post click data, re-use audience insights as a data layer for your next campaign. Mobile Advertising Tools & Tactics | 29
  30. 30. 30   Mobile Advertising Tools & Tactics | 30FunMobility Ad Units | ‹#› Questions? Contact us: Sales@funmobility.com www.funmobility.com Hosted by: Matthew Summers Moderated by: Kevin Almeida  

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