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“Wonderful, Godzilla-sized guide. Very practical, totally up-to-date, and remarkably free of nonsense.”
-Tomi Ahonen,vAuthor & #1 Forbes-rated mobile influencer
How many marketing campaigns have you seen where a brand pours resources into reaching the consumer — buying airtime, premium digital inventory, etc. — only to come up short at the point of engagement? No conversions, no attributable lift, no actionable data.
This massive, 60-page guide provides a comprehensive framework for creating that follow-through, combining high-level strategy with real-world tactics and best practices that you can implement across your entire media mix.
We’ll show you how to turn every consumer touch point into an engine for driving: