Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Modern marketing
for a mobile-first world
19147 443628 50
Mobile-
First
Thinking
Become a
Renaissance
Marketer
Data is
The New
Sexy
Paid
Media
In-Store
Shopper
Mark...
Mobile-
First
Thinking
Become a
Renaissance
Marketer
Data is
The New
Sexy
•
•
•
•
•
•
66% 84% 75% 51%
Email In-store Shopping Social Media YouTube
•
•
•
50%
•
•
•
•
•
•
•
•
•
•
•
females
60%
male
40%
Audience by GenderEngagement by Publisher
•
•
•
data collected
data collected
Paid
Media
In-Store
Shopper
Marketing
Social
Media
Owned
Media
Demo Stations
On-Pack
Instagram
End Caps/Signage
TV & Radio
Desktop Display Ads
Mobile Display Ads
Search
Brand Website
Mo...
John visits a
demo station…
1 2
…engages with the
posted mobile CTA…
3
…opting-in to the
brand’s audience
database…
4 …Joh...
●
●
●
•
•
•
•
•
•
•
•
•
Question:
Answer:
•
•
•
•
•
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
2015 Marketer's Guide to Mobile Engagement
Upcoming SlideShare
Loading in …5
×

2015 Marketer's Guide to Mobile Engagement

328 views

Published on

“Wonderful, Godzilla-sized guide. Very practical, totally up-to-date, and remarkably free of nonsense.”
-Tomi Ahonen,vAuthor & #1 Forbes-rated mobile influencer

How many marketing campaigns have you seen where a brand pours resources into reaching the consumer — buying airtime, premium digital inventory, etc. — only to come up short at the point of engagement? No conversions, no attributable lift, no actionable data.

No follow-through.

This massive, 60-page guide provides a comprehensive framework for creating that follow-through, combining high-level strategy with real-world tactics and best practices that you can implement across your entire media mix.

We’ll show you how to turn every consumer touch point into an engine for driving:

Lead generation
Foot traffic
Lift
Actionable insights

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

2015 Marketer's Guide to Mobile Engagement

  1. 1. Modern marketing for a mobile-first world
  2. 2. 19147 443628 50 Mobile- First Thinking Become a Renaissance Marketer Data is The New Sexy Paid Media In-Store Shopper Marketing Social Media Owned Media
  3. 3. Mobile- First Thinking Become a Renaissance Marketer Data is The New Sexy
  4. 4. • • • • • •
  5. 5. 66% 84% 75% 51% Email In-store Shopping Social Media YouTube
  6. 6. • • • 50%
  7. 7. • •
  8. 8. • • • •
  9. 9. • • • • •
  10. 10. females 60% male 40% Audience by GenderEngagement by Publisher • • •
  11. 11. data collected data collected
  12. 12. Paid Media In-Store Shopper Marketing Social Media Owned Media
  13. 13. Demo Stations On-Pack Instagram End Caps/Signage TV & Radio Desktop Display Ads Mobile Display Ads Search Brand Website Mobile App Email SMS Twitter Facebook Sponsored Events Pinterest • • • •
  14. 14. John visits a demo station… 1 2 …engages with the posted mobile CTA… 3 …opting-in to the brand’s audience database… 4 …John provides conversions, data, & advocacy in return for useful content Text RECIPE to 44844 database
  15. 15. ● ● ●
  16. 16. • • • • • • • • •
  17. 17. Question: Answer:
  18. 18. • • • • •

×