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FullSIX FullSIGHTS October 2014


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FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread

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FullSIX FullSIGHTS October 2014

  1. 1. FULL SIGHTS october_14
  2. 2. MONTHLY DIGITAL KNOCKOUTS Fullsix’s team gathers a special selection of content, the most impactful Digital actions , thought to be inspiring and shared
  3. 3. 01 03 Data Digital Tech 04 estudios, estadísticas, infografías,… digital signage, gadgets, instalaciones,… Advertainment advergaming, brand experiences, outdoor,… 02 User Experience interfaces, usabilidad, interacción… 05 06 07 Mobile Storytelling Social Ideas 08 AR, apps, augmented TV, wearable tech... short stories, films, video, animation... contenido, conversación, plataformas… Knowledge libros, conferencias, eventos, publicaciones,… 09 Art diseño, ilustración, foto, motion graphics… 10 Cutting Edge inspiración, cool ideas, nuevos medios… * digital communication is liquid which means that the content of a category might also be relevant in others
  4. 4. 01 Data Facebook surpases 1.350 Million active users per month, from which 82% access from their mobile devices * Stop adapting your actions to mobile and start to think mobile first
  5. 5. 02 User Experience The North Face - Never Stop Exploring The store's floor disappears forcing buyers to climb and giving them the option of winning a free garment if they are bold enough to jump * Are you capable of reproducing your product usage at POS?
  6. 6. 03 Digital Tech IKEA - Motivational Mirror A third part of the British population declare themselves insecure. To boost their moral, Ikea reinvents mirrors, and creates the first one that flatters * Make your clients smile and the will want to keep in touch with your brand
  7. 7. 04 Advertainment The Swedish Childhood Cancer Foundation - Hair-raising message Based on the MUPI in which the models hair moved when the subway arrived, an NGO gets to gather people and media attention * Hack another advertisers pieces with a more emotional message
  8. 8. 05 Mobile VW - #PoloTag A different test drive. If you come across the car, you tag it on twitter, you drive it, and if you are the one that lasts the most time, you keep it * People do not differentiate real and virtual world. Your campaigns either
  9. 9. 06 Storytelling FCKH8 - F-Bombs for feminism Little girls dressed as princesses, using bad words to create attention over the sexism in our society * If you want your message to spread in Social Media, make it matter to your clients
  10. 10. 07 Social Ideas Foot Locker - Horse with Harden Challenge NBA's player, James Harden, to recreate your best shots, to see who wins the match: He or you and the internet * Thanks to digital, you can turn celebrities of your actions into something more that a mannequin
  11. 11. 08 Knowledge Share This - Millennials Millenials are twice more likely to buy a product that they share in Social Media * Include share in Social Media as a goal in your objectives
  12. 12. 09 Art Microsoft Research Augmented reality combining dynamic projection and an interface "without device" to interact with 3D virtual objects * Every media and spaces have been digitalized. Take advantage
  13. 13. 10 Cutting Edge Heineken - Frontier The beer brand launches an innovation program and technology to improve the experience in bars, o to create better events, provided with 50K * Stop answering your briefs with an ad perspective and be innovative
  14. 14. Javier Gómez de Quero del Castillo Director General FullSIX 91 298 27 30 663 04 94 60 @jgomezdequero Bueso Pineda 12, 28043 Madrid brand activation ► brand platform ► brand dialogue ► reconnecting brands and people We are the leading independent marketing communications group in Europe with a 62 people team in Spain. We offer in house strategy, creative and tech services to help brands reconnect with their users and leave them a big smile . LET’S TALK ABOUT WHAT YOUR BRAND SHOULD DO TODAY?