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FullSIX FullSIGHTS March 2016

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MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread

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FullSIX FullSIGHTS March 2016

  1. 1. INSIGHTS, DATA AND TRENDS; KNOWLEDGE TO BE ABLE TO QUESTION AND BUILD OWNED SPACES WHERE BRANDS INTERACT WITH THEIR TARGET STORIES AND EXPERIENCES CREATED TO CONNECT BRANDS WITH PEOPLE CONVERSATION AND CONTENT CREATED AND THOUGHT TO BE CONSUMED AND SHARED INNOVATION IN TECHNOLOGY, STRATEGY, MEDIA, MESSAGE AND EXECUTION
  2. 2. TRUST 88% OF CONSUMERS TRUST ONLINE REVIEWS AS MUCH AS PERSONAL RECOMMENDATIONS “TURN CUSTOMERS INTO BRAND ADVOCATES”
  3. 3. ECOMMERCE WEBSITES THAT CONTAIN VALIDATED REVIEW CONTENT CONVERT 3.2 TIMES MORE THAN THOSE THAT DON’T “HELP YOUR CONSUMERS MAKE BUYING DECISIONS”
  4. 4. SKYPE TRANSLATOR A CONVICTED DRUNK DRIVER APPEARS IN THE MIRROR OF THE MEN’S ROOM IN A BAR IN L.A. TO ASK YOU RECONSIDER DRINK AND DRIVE “CONSUMERS ARE MORE LIKELY TO TRUST PEERS THAN INFLUENCERS” WE SAVE LIVES REFLECTIONS FROM INSIDE
  5. 5. BONDS THE BOYS AN UNDERWEAR BRAND CREATES A THERMOMETER WHERE “THE BOYS” REACT TO THE OUTSIDE TEMPERATURE “INTEGRATE YOUR MESSAGES TO VALUABLE INFORMATION FOR YOUR CUSTOMERS”
  6. 6. GOLF GTI #MIRALOENCAMARALENTA A FULL SPEED GOLF GTI THREE SECONDS VIDEO THAT WILL ONLY MAKE SENSE WHEN YOU WATCH IT IN SLOW MOTION “USE YOUR COMMUNICATION TO DELIVER A PRODUCT DEMO”
  7. 7. MI LUCHA CONTRA EL RACISMO COINCIDING WITH THE RE-LAUNCH OF MEIN KAMPF, 11 BOOKS OF BIOGRAPHIES AND PERSONAL STORIES OF VICTIMS OF XENOPHOBIA AND INTOLERANCE ARE PUBLISHED “ONLY REAL CUSTOMERS WILL TALK WITH PASSION ABOUT YOUR BRAND”
  8. 8. SWEDISH TOURIST ASSOCIATION THE SWEDISH NUMBER 250 YEARS AGO SWEDEN ABOLISHED THE FREEDOM OF SPEECH… NOW THEY HAVE CREATED A TELEPHONE NUMBER THAT RANDOMLY “CONNECTS” CITIZENS “ENCOURAGE AND CREATE A FEELING OF BELONGING WITH YOUR CUSTOMERS”
  9. 9. JEEP VIGILANT WALLPAPERS A REALTIME WALL PAPER THAT SHOWS IMAGES THAT WILL HAVE YOUR USERS LOOKING OUT FOR THREATS AND HAVE THE ABILITY TO REPORT THEM “PROVIDE YOUR USERS WITH TOOLS TO INCREASE THE ENGAGE WITH YOUR BRAND”
  10. 10. DISNEY UNFORGETTABLE STORIES MINNIE MOUSE LEARNS SIGN LANGUAGE TO BE ABLE TO COMMUNICATE WITH A DEAF GIRL “TAKE YOUR SERVICE TO THE EXTREMES AND YOU WILL CREATE BRAND ADVOCATES”
  11. 11. SAFE ROADS #DISTRACTEDDRIVING A CANDID CAMARA INSIDE A TAXI; THAT HAS DRIVER DRINKING ALCOHOL AND USING HIS MOBILE TELEPHONE WHILE DRIVING… “USE REAL PEOPLE TO GENERATE EMPATHY WITH YOUR AUDIENCE.”

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