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FullSIX FullSIGHTS January 2016

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MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread

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FullSIX FullSIGHTS January 2016

  1. 1. INSIGHTS, DATA AND TRENDS; KNOWLEDGE TO BE ABLE TO QUESTION AND BUILD OWNED SPACES WHERE BRANDS INTERACT WITH THEIR TARGET STORIES AND EXPERIENCES CREATED TO CONNECT BRANDS WITH PEOPLE CONVERSATION AND CONTENT CREATED AND THOUGHT TO BE CONSUMED AND SHARED INNOVATION IN TECHNOLOGY, STRATEGY, MEDIA, MESSAGE AND EXECUTION
  2. 2. INSTAGRAM VALENTINE’S DAY 57% OF INSTAGRAM’S USERS USE IT AS A SOURCE OF INSPIRATION TO CHOOSE VALENTINE’S PRESENTS “ADAPT YOUR COMMUNICATIONS TO EACH SOCIAL NETWORK CHARACTERISTICS”
  3. 3. VIDEO WEB 74% OF ALL TRAFFIC TO WEBSITES IN 2017 WILL BE THROUGH VIDEO CONTENT “ITS CONSUMPTION FROM MOBILE DEVICES GIVES THIS CONTENT SPECIAL CHARACTERISTICS”
  4. 4. SKYPE TRANSLATOR SPORTS ILLUSTRATED UTILIZA LA REALIDAD AUMENTADA EN SU NÚMERO ESPECIAL DEDICADO A BAÑADORES “LA TECNOLOGÍA DEBE TENER PRESENCIA SOLO PARA MEJORAR LA EXPERIENCIA” SPORTS ILLUSTRATED VR
  5. 5. NETFLIX SOCKS NETFLIX HELPS YOU TO CREATE A PAIR OF INTELLIGENT SOCKS THAT PAUSE THE TV SERIES IF THEY DETECT THAT YOU FALL ASLEEP “DEVELOP YOUR BRAND IMPROVING YOUR PRODUCT’S CONSUMPTION EXPERIENCE”
  6. 6. MCDONALD'S BILLBOARD MCDONALD’S USES THEIR COFFEE'S WHIPPING CREAM IN A BILLBOARD TO COMMUNICATE DRIVERS THE AMOUNT OF SNOW THEY WILL FIND IN THE NEXT SKI STATIONS “BE USEFUL FOR YOUR USERS”
  7. 7. SODIMAC BILLBOARDS SODIMAC OFFERS DRIVERS A RESTING AREA IN BILLBOARDS ON THE ROAD WITH ALL THE COMFORTS OF A HOUSE “PROVE YOU ARE THE EXPERT IN YOUR SECTOR ALSO IN YOUR COMMS TO YOUR CONSUMER”
  8. 8. TRUMP DONALD.ORG A TROMPET BLUST WILL MAKE DONALD TRUMP’S FRINGE REACT. A WEB THAT HAS ALMOST 70 MILLION CLICKS “REMEMBER THAT PEOPLE WHAT TO HAVE FUN”
  9. 9. BENTLEY INSPIRATOR AN IPHONE & IPAD EXPERIENCE IN WHICH YOUR FACIAL REACTIONS WILL DEFINE HISTORY AN WILL SET UP A BENTAYGA “USE TECHNOLOGY TO DEVELOP UNIQUE AND CUSTOM EXPERIENCES”
  10. 10. MINEDUCACIÓN BALÍGRAFOS COLOMBIAN GOVERMENT CREATES PENS WITH BULLET CASINGS USED IN COMBAT TO REINFORCE THE IDEA THAT EDUCATION IS THE MOST POWERFUL WEAPON TO STOP WARS “CREATE A PRODUCT TO TELL A STORY”
  11. 11. LGBTQ POSTERS POSTERS THAR SUPPORT THE LGBTQ COLLECTIVE, THAT ARE IN HIGH SCHOOLS IN TORONTO, THAT SHOW A HIDDEN MESSAGE WHEN TAKING A PICTURE WITH THE FLASH ON “ALIGN YOU ACTIONS AROUND YOUR USERS BEHAVIOR”

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