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FullSIX FullSIGHTS April 2015


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FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread

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FullSIX FullSIGHTS April 2015

  1. 1. apr 15
  2. 2. ? The FullSIX team compiles every month the most impressive digital communication contents Specially thought to inspire and share conclusions
  3. 3. Insights, data and trends; knowledge to be able to question and build Innovation in technology, strategy, media, message and execution Stories and experiences created to connect brands with people Owned spaces where brands interact with their target Conversation and content created and thought to be consumed and shared
  4. 4. #01 BRAND KNOWLEDGE MEANINGFUL BRANDS 2015 The majority of Spanish citizens wouldn’t mind if 92% of the brands disappeared (this means a 3% increase from last year) CONTINUING TO APPLY TRADITIONAL FORMULAS WILL ONLY HELP YOU TO KEEP YOUR BRAND ON THAT PERCENTAGE
  5. 5. #02 BRAND KNOWLEDGE IF YOUR USERS ACCESS TO YOUR BRAND THROUGH SMARTPHONES, CREATE CONTENT PREPARED TO BE CONSUMED IN “MICRO MOMENTS” MICRO MOMENTS 82% of smartphone users check their mobile devices while they are on the store deciding what to purchase. 1 out of 10 ends up buying a different product from the one originally planned
  6. 6. #03 BRAND INNOVATION INSTEAD OF CREATING A MESSAGE, DEVELOP A PLATFORM OR PRODUCT WHICH ALLOWS YOU TO CREATE A CONVERSATION WHISKAS CATSTACAM Device which allows cats to “make and publish” photographs on Instagram. These are then analyzed by an expert on animal behavior and users can ask him doubts
  7. 7. INNOVATE BEYOND THE COMMUNICATION OR THE PRODUCT, FOR EXAMPLE ON THE EXPERIENCE OF USE MCDONALD’S BAGTRAY The traditional paper bag becomes a cardboard tray so that you can enjoy your food anywhere #04 BRAND INNOVATION
  8. 8. #05 BRAND ACTIVATION SHOWING THE EFFECTS OF THE USE (OR NON USE) OF YOUR PRODUCT IT’S A USEFUL TOOL THAI HEALTH PROMOTION FOUNDATION This association launches anti tobacco messages written with ink created from contaminated lungs from smokers
  9. 9. IF YOU WANT TO IMPACT A DETERMINED TARGET, DO SOMETHING WHICH ONLY THEM WILL UNDERSTAND SALTA TOOTH IMPLANT Tooth implants which work as bottle openers for rugby players which have lost a tooth during a match #06 BRAND ACTIVATION
  10. 10. #07 BRAND PLATFORM APROVECHA LOS SOPORTES QUE TIENE TU MARCA PARA CONVERTIRLOS EN PIEZAS DE COMUNICACIÓN VOLKSWAGEN THE REDUCE SPEED DIAL A speedometer developed by the son/daughters of 4 VW Golf drivers to remind them that speed is not a good idea
  11. 11. #08 BRAND PLATFORM OWN A SECTOR OR COMMUNICATION TERRITORY SHOWING INTEREST FOR THE USER PEDIGREE FOUND Free app that allows owners of lost dogs to share an alert to people that are at the area using Google´s advertising network
  12. 12. #09 BRAND DIALOGUE IF A SUBJECT IS PART OF YOUR USERS CONVERSATIONS, TAKE THIS OPPORTUNITY AND BECOME PART OF THEM CARLSBERG BEER BODY READY Following the controversy created by the campaign “Beach Body Ready” from Protein World, the beer brand launches its own version “Beer Body Ready”
  13. 13. #10 BRAND DIALOGUE IF YOU LAUNCH A DIRECT ATTACK TO AN ANTAGONIST YOU WILL GAIN THE SIMPATHY OF A LARGE SCALE OF YOUR TARGET LANE BRYANT #IMNOANGEL Direct attack to Victoria´s Secret and its angeles, with a campaign which shows big size models showing that every woman is sexy
  14. 14. WE USEtechnology in a creative way to develop experiences where brand and consumers interests coincide WE INTEGRATEstrategy, creative and technology in-house to create digital communication campaigns, ecommerce platforms, CRM plans and social media strategies for top advertisers WE AREthe largest independent digital communication group in Europe [+1000 people], and a team of 70+ in Spain LET’S TALKIf you want to know everything we can do for your brand, please contact us Javier Gómez de Quero del Castillo Managing Director +34 91 298 27 30 Bueso Pineda 12, 28043 Madrid WWW.FULLSIX.ES
  15. 15. apr 15