Case Study Grand Union - FRAM (EN/FR)

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Our approach:
Website upgrade organised in 3 axes :
User-friendly interface and offers highlight.
FRAM new design and atmosphere for each offer.
Identification and optimisation of user-journey.

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Case Study Grand Union - FRAM (EN/FR)

  1. 1.
  2. 2. Challenge :<br /><ul><li> Set FRAM’s website as a relational pillar in FRAM’s global strategy, not only a distribution outlet competing with the network's agencies.</li></ul>Our approach:<br />Website upgrade organised in 3 axes :<br /><ul><li> User-friendly interfaceandoffers highlight.
  3. 3. FRAM new design and atmosphere for each offer.
  4. 4. Identification andoptimisation of user-journey.</li></li></ul><li>E-commerce website redesign<br />
  5. 5. E-commerce website redesign<br />
  6. 6. iPhone application<br />
  7. 7.
  8. 8. Enjeux :<br /><ul><li> Faire du site FRAM un pilier relationnel dans la stratégie globale Fram et ne pas être seulement un point de distribution en concurrence avec les agences du réseau.</li></ul>Notre approche :<br />Refonte du site organisée sur 3 axes :<br /><ul><li> Ergonomie générale et valorisation des offres
  9. 9. Nouveau design Fram et des univers de chaque offre
  10. 10. Identification et optimisation des parcours utilisateurs</li></li></ul><li>Refonte du site e-commerce<br />
  11. 11. Refonte du site e-commerce<br />
  12. 12. Application iPhone<br />

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