Case study FullSIX simplicime- english version

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Case study FullSIX simplicime- english version

  1. 1.
  2. 2. Stakes : <br />. How to launch a new brand in a overcrowdedmarket<br />. How to create a real time optimized ROI basedcampaign<br />Our Approach: <br />. Maximize the call to action by creating a shock to encourage the consumers to release themselves from the influence of their operator<br />.Create a " masomobile " character showing the sacrifices consumers make to pay their mobile subscription<br />. Maximize a multi-channel, flexible and consumer centered recruitment campaign along with a real time optimization, based on results (creative synchronization)<br />
  3. 3. Branded platform<br />Positionning<br />The alternative mobile phone operator which goes straight to the point at the fair price<br />Mission<br />Save up on everything except the essentials to offer to all the best price to phone<br />Vision<br />A mobile simply has to serve to phone<br />Experience<br />The transparency, the frugality and the common sense in a too complex world, to bring you and your mobile together<br />
  4. 4. Branded platform<br />Positioning<br />The alternative mobile phone operator which goes straight to the point at the fair price<br />SIGNATURE<br />Mission<br />Save up on everything except the essentials to offer to all the best price to phone<br />Vision<br />A mobile simply has to serve to phone<br />“Plus c’est simple, moins c’est cher”<br />Experience<br />The transparency, the frugality and the common sense in a too complex world, to bring you and your mobile together<br />
  5. 5. TV Commercials<br />
  6. 6. Prints<br />
  7. 7. Emailing and web banners<br />
  8. 8. Website<br />
  9. 9. Results<br />Business performance: <br />.Doubling of the customer base in 10 months<br />. Acquisition costsdecreasing by 42%<br />. Systematicoverrunning of volume and costs objectives<br />Brand performance: <br />.Reputationincreased by 15 pts in lessthan 6 months<br />. Strong brand and promise assimilation<br />
  10. 10. . Strategic Brand & Marketing Consulting<br />. Digital Strategy<br />. Integrated Advertising<br />. @lternative TV, Digital Advertising & Media<br />. Social Marketing, Content & Events<br />. Performance Based Media - Acquisition<br />. eCommerce<br />. Relationship Marketing<br />. Websites, Platforms & Applications<br />. Mobile & Shopper Marketing<br />. Consumer Research <br />. Analytics, Data & Performance<br />. Conversation Tracking & Analysis<br />

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