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Case study FullSIX Portugal - Samsung S Duos

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Samsung lance un nouveau Smartphone, le Galaxy S Duos, permettant d’intégrer directement dans un même smartphone 2 cartes Sims.
Mais comment communiquer autour de cette innovation technologique face à la profusion de l’offre mobile existante aujourd’hui et comment mettre en avant cette technologie inédite auprès d’une cible jeune, active ?
La stratégie mise en place pour Samsung par l’agence consiste à reproduire de manière ludique et interactive les besoins de cette cible jeune et interactive afin de démontrer les fonctionnalités indispensables de ce nouveau Smartphone.

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Case study FullSIX Portugal - Samsung S Duos

  1. 1. CONTEXTE A Paris, le 17 décembre 2012 La marque Samsung, en partenariat avec l’agence FullSIX de Lisbonne, a conçu un film innovant et ludique pour le lancement du nouveau Galaxy S Duos.
  2. 2. CE QUI A ÉTÉ FAIT
  3. 3. CE QUI A ÉTÉ FAIT « Tous mes univers dans un Smartphone » C’est l’histoire que nous racontent Fullsix et Samsung pour la sortie du nouveau Galaxy S Duos, le nouveau smartphone double SIM de Samsung. Ce Smartphone sexy et sophistiqué permet de réunir en un seul appareil l’univers personnel et professionnel des Portugais. Le lancement du Samsung s’est fait autour d’une expérience inédite et interactive : le film créé par Fullsix Portugal permet de visionner simultanément, par le biais de filtres couleurs, deux histoires ayant des scénarios similaires autour de la même personne, l’une associée à sa vie professionnelle et l’autre, associée à sa vie personnelle. A travers cette expérience ludique, le film dépeint avec humour le quotidien de nombreux Portugais possédant deux téléphones portables et qui alternent entre les deux – le personnel et le professionnel. Cette campagne innovante démontre l’utilité du nouveau Galaxy S Duos, réunissant en parfait équilibre les deux univers.
  4. 4. CE QUI A ÉTÉ FAIT En complément de la campagne d’affichage et du dispositif digital, l’expérience a été événementialisée par la diffusion du film au cinéma via une projection interactive où les spectateurs se voyaient remettre les filtres avant l’entrée en salle.
  5. 5. FILM ONLINE EXPERIENCE http://www.youtube.com/watch?v=nkSv8U1Veqo&list=UUu94rgSOpxS_irwiBePwBIg
  6. 6. FILM THEATER EXPERIENCE

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