Case Study FullSIX Portugal - LG (EN / FR)

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Our approach:
Create an emotional platform behind the theme “good things happen”
Associate curiosity, humanity and pleasure to the brand LG
The idea: 3 movies, 3 products, 3 powerful stories

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Case Study FullSIX Portugal - LG (EN / FR)

  1. 1.
  2. 2. Challenge:<br /><ul><li>Strenghten LG Life’s Good brand equity by focusing on emotions</li></ul>Our approach:<br /><ul><li>Create an emotional platform behind the theme “good things happen”
  3. 3. Associate curiosity, humanity and pleasure to the brand LG
  4. 4. The idea: 3 movies, 3 products, 3 powerful stories</li></li></ul><li>Production <br />A series of 3 short movies with 3 young promising directors telling us their own story about good things happen, involving LG products<br />
  5. 5. Production <br />The campaign meant to be viral it benefited from the power of diffusion of blogs and social networks. It was posted in hundreds of blogs and sites around the world. Totally universal as there is no language barrier<br />
  6. 6. Results <br />Real brand association<br />. The majority of posts and comments clearly mention that this is a movie developed for LG<br />A very effective viral potential <br />. More than 325.000 views in 1 month (2,341,836 minutes)<br />. 3.508 likes and 768 comments<br />Creation of a emotional link<br />More than 700 awesome comments all expressing people’s feelings after seeing the movie …<br />
  7. 7. . Strategic Brand & Marketing Consulting<br />. Digital Strategy<br />. Integrated Advertising<br />. @lternative TV, Digital Advertising & Media<br />. Social Marketing, Content & Events<br />. Performance Based Media - Acquisition<br />. eCommerce<br />. Relationship Marketing<br />. Websites, Platforms & Applications<br />. Mobile & Shopper Marketing<br />. Consumer Research <br />. Analytics, Data & Performance<br />. Conversation Tracking & Analysis<br />
  8. 8.
  9. 9. Enjeux :<br /><ul><li> Renforcer la valeur de marque de LG Life’s Good en focalisant sur les émotions</li></ul>Notre approche:<br /><ul><li> Créer une plateforme relationnelle autour du thème « de bonnes choses arrivent »
  10. 10. Associer la curiosité, l’humanité et le plaisir à la marque LG
  11. 11. L’idée : 3 films, 3 produits, 3 histoirespuissantes</li></li></ul><li>Production <br />Unesérie de 3 court-métrages avec 3 jeunesmetteurs en scène prometteurs nous racontantleur vision des bonneschoses qui arrivent en intégrant des produits LG<br />
  12. 12. Production <br />La campagneavait pour but d’être virale, elle a bénéficié du pouvoir de diffusion des blogs et des réseauxsociaux. Elle a étépostédans des centaines de blogs et de sites dans le monde. La campagneétaitcomplètementuniverselle du fait qu’iln’yavaitaucunebarrière de langue<br />
  13. 13. Resultats <br />Unevraie association à la marque<br />. La majorité des posts et des commentairesmentionnentclairementque le film estdéveloppé par LG<br />Un potentiel de viralité certain <br />. Plus de 325.000 vues en un mois (2,341,836 minutes)<br />. 3.508 likes et commentaires<br />Création d’un lien émotionnel<br />. Plus de 700 commentaires géniaux exprimant les sentiments des gens après avoir vu le film<br />
  14. 14. . Strategic Brand & Marketing Consulting<br />. Digital Strategy<br />. Integrated Advertising<br />. @lternative TV, Digital Advertising & Media<br />. Social Marketing, Content & Events<br />. Performance Based Media - Acquisition<br />. eCommerce<br />. Relationship Marketing<br />. Websites, Platforms & Applications<br />. Mobile & Shopper Marketing<br />. Consumer Research <br />. Analytics, Data & Performance<br />. Conversation Tracking & Analysis<br />

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