Case Study FullSIX - Malakoff Médéric (EN - FR)

776 views

Published on

Our Approach:
A website focused on user experience and client’s culture
Complete reorganization of offers and solutions presentation as well as graphic and structural revision of the portal
Creation of simulators and educational video content to back the customer in his approach
Revision of customer and affinity services

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
776
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Case Study FullSIX - Malakoff Médéric (EN - FR)

  1. 1.
  2. 2. Challenge:<br /><ul><li> Reform brand positioning of the group on the market of social welfare and set it in the general public
  3. 3. Ensure the proximity of Malakoff Mederic with its customers in everyday life</li></ul>Our Approach:<br /><ul><li>A website focused on user experience and client’s culture
  4. 4. Complete reorganization of offers and solutions presentation as well as graphic and structural revision of the portal
  5. 5. Creation of simulators and educational video content to back the customer in his approach
  6. 6. Revision of customer and affinity services</li></li></ul><li>Trailer<br />
  7. 7. InstitutionalWebsite - Home <br />
  8. 8. InstitutionalWebsite- Homepages<br />
  9. 9. InstitutionalWebsite –TOUTmOffer<br />
  10. 10. Help to choose tools- Simulators<br />
  11. 11. Educational videos and animations<br />
  12. 12. iPhone Application- SOS<br />
  13. 13. Results<br />Results:<br /><ul><li>Averagenumber of visitors/month:</li></ul>Before: 120 000 visits/month<br />After: 350 000 à 420 000 visits/month<br /> <br /><ul><li> So an increase by 3 to 4 times (!) </li></li></ul><li><ul><li>Strategic Brand & Marketing Consulting
  14. 14. Digital Strategy
  15. 15. Integrated Advertising
  16. 16. @lternative TV, Digital Advertising & Media
  17. 17. Social Marketing, Content & Events
  18. 18. Performance Based Media - Acquisition
  19. 19. eCommerce
  20. 20. Relationship Marketing
  21. 21. Websites, Platforms & Applications
  22. 22. Mobile & Shopper Marketing
  23. 23. Consumer Research
  24. 24. Analytics, Data & Performance
  25. 25. Conversation Tracking & Analysis</li></li></ul><li>
  26. 26. Enjeux :<br /><ul><li> Rénover le positionnement la marque du Groupe sur le marché de la protection sociale et l’installer auprès du grand public
  27. 27. Assurer la proximité de Malakoff Mederic auprès de ses clients au quotidien</li></ul>Notre approche :<br /><ul><li>Un site Internet centré sur l’expérience utilisateur et la culture client
  28. 28. Réorganisation complète de la présentation des solutions et offres et refonte graphique et structurelle du Portail
  29. 29. Création de simulateurs et de contenus vidéos d’inspiration pédagogique pour accompagner le client dans sa démarche
  30. 30. Refonte des espaces clients & des espaces affinitaires</li></li></ul><li>Trailer<br />
  31. 31. Site institutionnel – Home page<br />
  32. 32. Site institutionnel - Homepages<br />
  33. 33. Site institutionnel – Offre TOUTm<br />
  34. 34. Outils d’aide au choix - Simulateurs<br />
  35. 35. Vidéos et animations pédagogiques<br />
  36. 36. Application iPhone - SOS<br />
  37. 37. Résultats<br />Résultats :<br /><ul><li> Moyenne de visiteurs uniques/mois :</li></ul> Avant : 120 000 vu/mois<br /> Après : 350 000 à 420 000 vu/mois<br /> <br /><ul><li> Soit une progression x 3 à x 4 (!) </li></li></ul><li><ul><li>Strategic Brand & Marketing Consulting
  38. 38. Digital Strategy
  39. 39. Integrated Advertising
  40. 40. @lternative TV, Digital Advertising & Media
  41. 41. Social Marketing, Content & Events
  42. 42. Performance Based Media - Acquisition
  43. 43. eCommerce
  44. 44. Relationship Marketing
  45. 45. Websites, Platforms & Applications
  46. 46. Mobile & Shopper Marketing
  47. 47. Consumer Research
  48. 48. Analytics, Data & Performance
  49. 49. Conversation Tracking & Analysis</li>

×