Successfully reported this slideshow.

30 Ways to Write Killer Headlines and Other Compelling Content

1,380 views

Published on

Join Reed Overfelt, CEO of FullQuota, and world-renowned copywriter Amy Harrison to discuss the critical points to writing great content and compelling headlines. In this session you’ll learn practical, actionable tips to dramatically improve your subject lines, headlines and other content.

Published in: Technology, Business

30 Ways to Write Killer Headlines and Other Compelling Content

  1. 1. Webinar30 Ways toWrite KillerHeadlinesand otherCompellingContent
  2. 2. Of B-to-B buyers first usesearch engines to look forservices and products92%
  3. 3. Top 3That meansyou need tobe here…
  4. 4. …or end uphere!
  5. 5. Creating exceptional and uniquecontent is the key to generatingawareness and getting found!
  6. 6. “On average, 8 out of 10people read a headline”
  7. 7. “But only 2 will decide to readthe full copy”
  8. 8. What are the 4 ingredients of a killerheadline?
  9. 9. “Washes Wrinkles From YourFace and Fat From Your Body”
  10. 10. “Rub Your Stomach Away”
  11. 11. “Just 14 Days To RenewedHealth”
  12. 12. www.upworthy.com
  13. 13. How to cook your own killerheadline?And fortunately, we’re giving you a freeshortcut 
  14. 14. 1
  15. 15. [Product] Trade Association Management Software[Pain Point] Losing members[Niche] Member Management[Target Market] Executive Director[Results] Retaining and adding members[Benefit] Increasing revenue[Time] 90 days or less
  16. 16. 2
  17. 17. Focus on benefits…Why [target market] are choosing [product] to enjoy [benefit]Finally, you can have [benefit] and banish [pain]How you can increase [results / benefit] by X%, Y% or even Z%
  18. 18. Ask a question…What would your life look like without [pain]?What if you could [benefit / result] in just [time]?Would you want to know how to [benefit] by getting rid of [pain]?
  19. 19. Make it news worthy…Discover the link between [product] and [results]What most [target market] don’t know about [pain]How [product] works to [benefit]
  20. 20. Discover the link between[product] and [results].
  21. 21. Discover the link between AssociationManagement Software and growingyour membership!
  22. 22. 3
  23. 23. Discover the unusual link betweenAssociation Management Software andexplosive membership growth.
  24. 24. Let’s re-cap
  25. 25. Attendees OnlyEXCLUSIVEFREE DOWNLOAD
  26. 26. 10%OFFALL BLOG, WHITE PAPER, AND EBOOK WRITING SERVICESGET EXCLUSIVE SAVINGS NOWTweetAttendees OnlyEXCLUSIVE
  27. 27. .comARE YOU READY TOYOUR MARKETING?TRANSFORMCONTACT US TODAY AT

×