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Fujitsu Technology: Redefining IT’s Potential


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Fujitsu Keynote at Oracle OpenWorld 2012
Fujitsu Technology: Redefining IT’s Potential

Building on a long-standing alliance with Oracle and a trusted partnership with you the customer, Fujitsu looks to the future and applies the power of ICT to shape society and business. Corporate Senior Vice President Noriyuki Toyoki shares Fujitsu’s vision of the increasingly prevalent role technology will take in our daily lives. Also facing with a critical demand for massive data handling among enterprise customers, Fujitsu understands the importance of a robust foundation for their business. Mr. Toyoki will highlight how Fujitsu and Oracle have been leveraging their collaborative engineering experience to architect the future of SPARC/Solaris technology.

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Fujitsu Technology: Redefining IT’s Potential

  1. 1. Fujitsu technology :RedefiningIT’s Potential
  2. 2. March 11, 2011The Devastating East Japan Earthquake
  3. 3. Large-Scale Power Plant Office Building Recyclable EnergySmart-City Initiative Regional ICT Center Factory Traffic・EV Smart Grid Hospital Community Facility Home
  4. 4. Services System Platforms photoUbiquitous Devices Products
  5. 5. Human Centric Intelligent Society
  6. 6. Creating Knowledge, Supporting Human Activities Human Centric Transforming Business Process Network CentricScope of ICT Usage Improving Productivity Computer Centric Networking 1990 2000 2010 2020
  7. 7. Cloud Mobile Technology Big DataSensor Technology Semiconductor
  8. 8. Human Centric Intelligent Society Transport Food Big DataHealthcare Broadcasting Smart Grids Logistics/Retail
  9. 9. Fujitsu’s Agricultural Cloud Service
  10. 10. Weeding Requirements Accumulation & Analysis WeatherTiming of Farming Tasks Soil Conditions
  11. 11. Kobe Beef
  12. 12. Accumulation & Analysis Weeding Requirements Weather Specific Best Practices EstablishedTiming of Farming Tasks Stabilized Sales & Increase of Profit Soil Conditions
  13. 13. Fujitsu’s Healthcare Cloud Service
  14. 14. Electronic Medical Record Systems Support for Optimized Operations
  15. 15. Medical History DataMedical Exam Data Daily Activity Data
  16. 16. Understanding an Individual’s Overall HealthMedical History DataMedical Exam Data Daily Activity Data Probability of Becoming Diabetic
  17. 17. Fujitsu’s Healthcare Trial Doctor Yanagida consults Mr. Noda…
  18. 18. Personal data of thosesusceptible to diabetes Inquiry Personal DataPersonal data of thosenot susceptible to diabetes
  19. 19. Fujitsu’s Cloud Service
  20. 20. How can you utilize Big Data for business growth?
  21. 21. Big Data
  22. 22. Big Data
  23. 23. Discover Valuable Correlations SNS Big Data Business DataMobile Device Sensor
  24. 24. Industry Knowledge Management Strategies Big Data Business DataBusiness Experience Intuition
  25. 25. We need to develop a completely new server concept.
  26. 26. A mutual objective to constructa fully integrated machine Hardware Software Strengths Strengths
  27. 27. Hardware Development Enterprise Database Capabilities Technology System Integration Business Intelligence Know-how Know-how
  28. 28. Ultra-high PerformanceRich FunctionalityCompact Size
  29. 29. 1st Point: The "K computer" Many capabilities adopted from the Supercomputer, including SIMD (Single Instruction Stream Multiple Data Stream)
  30. 30. The K computer, jointly developed by RIKEN and Fujitsu, is part of the High-Performance Computing Infrastructure (HPCI) initiative led by Japans Ministry ofEducation, Culture, Sports, Science and Technology (MEXT).
  31. 31. 2nd Point: Hardware Scalability Maximum of 16 Building Blocks
  32. 32. BB#05 2nd Point: Hardware Scalability Maximum of 16 Building BlocksFiber Cable
  33. 33. 2nd Point: Hardware Scalability Maximum of 16 Building Blocks
  34. 34. 32TB 3rd Point: Memory Capacity 512GB per Socket Up to 32TB of Memory per SystemHomogenized and Seamless
  35. 35. MEMORY 4th Point: Liquid Loop Cooling (LLC) CPU CPU Minimizing the distance between CPU and Memory MEMORY Memory access time is significantlyShorter Distance Increases Performance reduced
  36. 36. Current Model Air Flow CPU CPU 4th Point: Liquid Loop Cooling MEMORY (LLC) MEMORY CPU-Memory Distance Limits Performance Minimizing the distance betweenSPARC64 X CPU and Memory MEMORY Memory access time is significantly CPU CPU reduced MEMORY Shorter Distance Increases Performance
  37. 37. DecimalConversion 5th Point: Software on Chip Direct Binary Decimal Execution Execution Application execution time will beConversion dramatically reduced Decimal
  38. 38. Andy MendelsohnSenior Vice PresidentOracle Database Server Technologies
  39. 39. Fujitsu DNA Well-rounded Higher Performance Across the Entire System Embedded Hardware RAS Mechanisms
  40. 40. Control Domain Domain DomainDomain Local Web Mail DBDomainsManager Server Server Server Close Collaboration with OracleOracleSolaris Oracle Solaris Oracle Solaris Oracle Solaris Results in Oracle VM Oracle VM Built-in BB#1 BB#2 BB#xx Flexible Use of Powerful Cores
  41. 41. How we can analyze and make the best use of Big Data?
  42. 42. Collecting massiveamounts of data
  43. 43. Tools to makethe right decisionswithoutextrapolations
  44. 44. Tools to makethe right decisionswithoutextrapolations
  45. 45. SNS Data
  46. 46. GoodBad Criticism building in Brazil, South Africa and Poland
  47. 47. “Analytic Prediction” Approach:Based on a multi-axis analysisof your Big DataAcross multiple categories, withvarious evaluation criteria
  48. 48. climatepopulation structureautomobile usage patternsdependency on imported gasolinehome ownership ratiomobile phone usageaverage incomeaverage age to first get married
  49. 49. Turkey Taiwan Sales Forecast increased changed downward
  50. 50. Recovery Plan and Simulation Product Supply Resources Optimized Impacts to the Bottom Line Regional Sales Promotion Activities
  51. 51. SNS Data Business Data
  52. 52. In the recent pastSNS Data Business Data With Limited Server Infrastructure Limited Analysis Area Limited Analysis Circulation Analysis results can be applied, but not immediately
  53. 53. The Next Generation Server Technology Quick use of Massive Data Before the CompetitionTRUE BUSINESS VALUE
  54. 54. SPECint®_rate200625,00020,000 SPARC64 X Prototype15,000 provides twice the 22,44510,000 (estimated) performance of IBM 11,300 5,000 Power 7 server, based on measured estimates. 0 IBM POWER 7 SPARC64 X Prototype (64 sockets) The IBM POWER7 result reflects a result published as of November, 2010. The SPARC64 X Prototype result is a measured estimate run on pre-production hardware. Fujitsu will decide the official name of this machine at a later date. SPEC and SPECint are registered trademarks of the Standard Performance Evaluation Corporation. For the latest SPEC benchmark results, visit
  55. 55. Software on Chip performance - Highlight NUMBER x430 Crypto x163 Copy x12 Compare x15 HASH (*) x7(*) : HASH is one of functions being used frequently in DBMS transactions.
  56. 56. NUMBER PerformanceSUM(8B+8B) w/Vector Format conversion required Chip Throughput w/o Vector between decimal on 45,044 Database and binary on Processors 1000 x430 500 793 Exclusive arithmetic unit x7.7 inside of SPARC64 X offloads Mop/s 0 103 SPARC64 VII+ SPARC64 X the conversion to hardware. (3GHz) (3GHz) Fujitsu will decide the official name of this machine at a later date.
  57. 57. Crypto Performance Chip Throughput Crypto-compliance Decrypt Encrypt Mandatory for current & 50,000 50,000 future ICT transactions 40,000 40,000 X162.6 X158.9 30,000 46,495 30,000 46,880 SPARC64 X’s micro- 20,000 20,000 architecture boosts 10,000 10,000 encryption & decryption processes 286 0 295MB/s 0 MB/s SPARC64 VII+ SPARC64 X SPARC64 VII+ SPARC64 X (3GHz) (3GHz) (3GHz) (3GHz) Fujitsu will decide the official name of this machine at a later date.
  58. 58. Fujitsu Executive Solution Session Monday, October 1 An Update on the SPARC Platform Collaboration Between Oracle and Fujitsu 10:45am, Lam Research TheaterVisit Fujitsu at Moscone South Booth 1311Join the Innovation Tour for a chance to win Fujitsus New Hybrid Tablet
  59. 59. Fujitsu technology :Redefining IT’s Potential
  60. 60. Fujitsu technology :Redefining IT’s Potential