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The Future of WorkplacesA Journey from the Past to an Exciting FutureGernot FelsProduct Marketing                         ...
The business world is changing Digital world removes  barriers of physical world   New opportunities Focus on workforce...
Your workplace – as it used to be All tied to device     One-time decision for device                                   ...
Virtualization of the workplace Concept                                       User     Break tight coupling             ...
Moving from front-end to back-end Concept   Apps or data or entire workplaces in DC   Front-end device for access only ...
Make or buy? Virtualization and centralization  follow consolidation and                                                 ...
Cloud computing relieves business pain Apps or workspaces “as a service”     Standardized service delivery     Virtuali...
Ubiquitous high-speed connectivity … Network more important than ever   Part of the “workplace system”   Always on   A...
The workspace is dynamic Personal cloud for each user   Set of online services and    personal devices   PC – one acron...
Devices will not matter for IT No more device-based                            CIO focus  locked down client            ...
Device selection by end users Digital natives enter working life   Latest technology for personal life   Same technolog...
BYOD (Bring Your Own Device) Employee-owned devices  replace corporate devices   Concurrent business and private use De...
BYOD – What’s in it for whom? End user                        Business                       IT   Ability to use devic...
End users look for innovation Additional form factors                              Fast access, immediate availability  ...
Will future workplaces be green? Reduced energy consumption   New technologies (e.g. SSD)   Power management   0-Watt ...
Fujitsu and the dynamic workspace Workplace assessment Virtual client computing  from a single source     All component...
Summary: Workplace of the future Not one answer   Depends on business and needs But strong trends visible     Componen...
17   Copyright 2011 FUJITSU
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IT FUTURE 2011 - Le future du poste de travail

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IT FUTURE 2011 - Le future du poste de travail

  1. 1. The Future of WorkplacesA Journey from the Past to an Exciting FutureGernot FelsProduct Marketing 0 Copyright 2011 FUJITSU
  2. 2. The business world is changing Digital world removes barriers of physical world  New opportunities Focus on workforce productivity Ever increasing mobility Smartphone explosion Digital natives enter working life Employee-owned devices and apps beyond control of IT Social media Flexible working models War for talents What does this mean for your IT workplaces? 1 Copyright 2011 FUJITSU
  3. 3. Your workplace – as it used to be All tied to device  One-time decision for device User  OS and apps installed locally Apps  User personality statically on device OS  Tight coupling of components HW Impact  Strong interdependency of components  Lots of unique (monolithic) configurations It’s all about the device !  Huge lifecycle management efforts No device – No data, no work.  Many incidents and support calls  Long recovery times after failure  Security risks (data loss and theft)  Difficult to meet compliance demands  Limited flexibility  High costs How to overcome the limitations of traditional workplace computing? 2 Copyright 2011 FUJITSU
  4. 4. Virtualization of the workplace Concept User  Break tight coupling Apps  Independency of HW, OS, apps, user OS  Independent lifecycles HW  Component model  Dynamic workplace assembly on demand User User User User Benefits User  Longer lifetime of components User User User  Reduce complexity Apps Apps  Simplify management OS OS OS on component level  Increase flexibility and speed HW (fast reaction on changing demands) User User User User  Improve service quality HW User User User  Reduce costs User HW No longer an alternative: The only architecture deployed in the future 3 Copyright 2011 FUJITSU
  5. 5. Moving from front-end to back-end Concept  Apps or data or entire workplaces in DC  Front-end device for access only  (Thin) endpoint HW with access SW or browser  Workplace turns into workspace Benefit  Flexible access from any device Connection broker  Simplified management  High availability / disaster recovery  Minimized security risks User User User User User User  Backup by user becomes obsolete Apps Apps Apps Apps  Full compliance, audit-proof Terminal Server OS OS OS  Reduced energy consumption and noise Server OS Hypervisor (depending on access device)  Cost reduction Self-management – an expensive luxury? 4 Copyright 2011 FUJITSU
  6. 6. Make or buy? Virtualization and centralization follow consolidation and IT as utility standardization  No more service focus on devices  Simplified services  Some services can be dropped Industrialization  Security services in different shape Orchestration tools  Automate and accelerate service tasks Automation Focus on strategic projects  IT becomes commodity  Lack of resources and skills Industrialized services Virtualization  Service provider  SLA-based  Scale effects  Price per seat (transparency) Consolidation Standardization  Customer keeps full control 5 Copyright 2011 FUJITSU
  7. 7. Cloud computing relieves business pain Apps or workspaces “as a service”  Standardized service delivery  Virtualization as enabler  All data is immediately saved in cloud  Pay per use Benefits  Shift CAPEX to OPEX  Cost reduction and transparency  High flexibility (up- and down scaling)  Fast introduction of new services  No risk (Low barrier to entry, easy to exit)  Always latest technology  High service quality  No invest in infrastructure and skills Cloud types  Private cloud (on-premise, off-premise)  Public and (secure) trusted cloud (shared infrastructure)  Hybrid cloud 6 Copyright 2011 FUJITSU
  8. 8. Ubiquitous high-speed connectivity … Network more important than ever  Part of the “workplace system”  Always on  Anywhere, anytime computing Exploding bandwidth  WiFi and mobile broadband  4G services WiMax and LTE Economical flat rates LTE simplifies roaming  Global phenomenon Offline work becomes an exception  Supported by local virtual environments  Encrypted and isolated  Remotely erase data after loss or theft of device … makes cloud computing reality 7 Copyright 2011 FUJITSU
  9. 9. The workspace is dynamic Personal cloud for each user  Set of online services and personal devices  PC – one acronym for 2 different worlds Self-service Created at logon Ceases to exist after logoff Context-aware filters  Control permissions User User User User  Place, device, time of access User Dynamic presentation of User User User workspace content Apps Apps  Acc to corporate security policies OS OS OS What’s the device requirement? 8 Copyright 2011 FUJITSU
  10. 10. Devices will not matter for IT No more device-based  CIO focus locked down client  Manage services instead of devices  Governance of app and data, Any device to access workspace services and providers Proliferation of devices and OS  Control access to enterprise IT  More and more mobile devices  Drive business instead of  New device types just looking after a stable infrastructure  Focus on design and ease of use  Diverse devices for specific use cases  2-3 devices per user (smartphone, tablet, device with full keyboard)  Reflects lifestyle and self-expression  Makes management difficult Decreasing interest of IT in devices Who will select, buy and manage end user devices? 9 Copyright 2011 FUJITSU
  11. 11. Device selection by end users Digital natives enter working life  Latest technology for personal life  Same technology desired at work Work / life borders blur  Work can happen anywhere  Mix of work and person-related tasks  Same apps for life and work (Social media for more customer information, or even instead of e-mail) Consumer technology migrates into enterprise  Device, OS platform, apps Empowered employees  Resourceful  Improve work processes, productivity  Drive innovation Consumerization of IT 10 Copyright 2011 FUJITSU
  12. 12. BYOD (Bring Your Own Device) Employee-owned devices replace corporate devices  Concurrent business and private use Device only for cloud access  No corporate data on device  Minimized security risks  No management efforts Aspects to be considered  Strategy  Security policies  Technical prerequisites  License implications  Support guidelines  Stipend program  Legal aspects  Communication BYOD requires well-defined policies 11 Copyright 2011 FUJITSU
  13. 13. BYOD – What’s in it for whom? End user  Business  IT  Ability to use device that  Increasingly important  Relieved from lifecycle fits needs and work style for recruiting and management for non-  Ability to work retention strategic assets from any location  Reduce HW assets,  No complaint about age  Reduced complexity cost reduction possible and poor performance (single device)  Reduce office real estate  Cost reduction  User experience cost due to remote  Focus on strategic  Higher user satisfaction employees projects  Work can be done anywhere  More work on weekends and after hours  Higher productivity  Fewer lost devices (better user care) BYOD will be seen as a win-win situation for all 12 Copyright 2011 FUJITSU
  14. 14. End users look for innovation Additional form factors  Fast access, immediate availability  Ultra-small thin clients  Flash memory (no downtime)  Wearable (wrist-watch) including  Keyless entry (RFID chip, motion sensor) all PC / smartphone functions  Less cables  Energy induction on demand  SUPA (Smart Universal Power Antenna)  Power over Ethernet Interaction and user interface  Motion and gesture control, head or eye movement  Voice recognition (integrated translation)  Context-aware sensors  Display technologies  Human interface computing –  Ultra-slim, ultra-light screens enabler for augmented reality  3D (without glasses)  Resizable (from wrist watch to tablet)  Flexible touch-screens without fingerprint  Tactile (gel) displays  Flexible screen with virtual papers 13 Copyright 2011 FUJITSU
  15. 15. Will future workplaces be green? Reduced energy consumption  New technologies (e.g. SSD)  Power management  0-Watt in sleep mode.  Minimize conversion loss of PSU, 0-Watt PSU (Consume energy you need) Energy  Virtual client computing Efficiency (dynamic workspaces, thin endpoints) Directive  Trusted cloud  Efficiency aspects in DC facility (concentrate load on min. # servers) Energy rating schemes Alternative energy concepts  Solar, fuel cell, energy harvesting Material optimized for environment  Reduce hazardous materials  Recyclable material, reduce waste 14 Copyright 2011 FUJITSU
  16. 16. Fujitsu and the dynamic workspace Workplace assessment Virtual client computing from a single source  All components and delivery models  Software from market-leading partners  Proven, green infrastructure products  End-to-end services  Financial options Sourcing options  Managed Workplace, Managed Mobile  Private and trusted cloud Workplace devices  For private and business use  Notebooks, tablets, desktops  Thin, ultra-thin and Zero Clients … Fujitsu Dynamic Infrastructures make it happen 15 Copyright 2011 FUJITSU
  17. 17. Summary: Workplace of the future Not one answer  Depends on business and needs But strong trends visible  Component model will dominate  Everything virtualized  From workplace to dynamic workspace  Freedom of choice with devices  Concurrent private and business usage  Types and styles of interaction proliferate  Greener than ever before Where the corporate workplace comes from, the user won’t care  Just user experience matters Choosing the right partner for the journey is essential Fujitsu – Your companion into an exciting future 16 Copyright 2011 FUJITSU
  18. 18. 17 Copyright 2011 FUJITSU

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