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What is needed to run all the new digital technologies? The iceberg theory..

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The latest digital technologies around cloud services, AI, IoT and Security are enabling us to develop a new human-centric culture. Supporting this, we need reliable, powerful and flexible data center infrastructures supporting the required software, applications, databases and virtual layers. This sounds complex so how we can build it up together? PRIMEFLEX offerings based on PRIMERGY and PRIMEQUEST servers represent a proven, easy to deploy and reliable way as a potential answer. Join us in this session to discuss the latest experiences and developments.

Speaker:

Marcel Schuster
Product Marketing Manager Server & Product Related Services
Fujitsu

Susanne Brügelmann
Senior Product Marketing Manager
Fujitsu

Published in: Technology
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What is needed to run all the new digital technologies? The iceberg theory..

  1. 1. 0 © Copyright 2017 FUJITSU Fujitsu Forum 2017 #FujitsuForum
  2. 2. 1 © Copyright 2017 FUJITSU What is Needed to Run Each and Every Hype Topic? The Iceberg Theory Susanne Brügelmann Senior Product Marketing Manager Fujitsu Technology Solutions GmbH Marcel Schuster Product Marketing Manager Fujitsu Technology Solutions GmbH @SchusterMatzel
  3. 3. 2 © Copyright 2017 FUJITSU You know what can happen…
  4. 4. 3 © Copyright 2017 FUJITSU Multiple Faces of Digital Transformation Business Dynamics and Infrastructure Challenges Cost savings Go beyond infrastructure and remove complexity in systems and processes. Human Centric Innovation Shift from reactive to proactive IT. Turn innovation into new business. Agility Transform beyond the user interface. Unlock value in traditional IT. Drive efficiency. Future proofing Leverage Open Source Cloud, orchestrate securely, integrate systems and data across enterprise and government. Growth Through development of new business models and closer customer intimacy. New value chains Collaborate with suppliers, partners, business, competitors, government and consumers.
  5. 5. 4 © Copyright 2017 FUJITSU Customer Voices on Digital Transformation Source: Fujitsu Fit for Digital, Dec 2016 73%: Technology lies at the heart of an organization’s ability to thrive 72%: Digital disruption is creating exciting new opportunities 71%: Need to innovate faster in order to stay relevant 67% : Partnering with Technology experts is essential in the future 52%: Business will not exist in their current form in 5 years’ time 37%: Transformation of business operations and processes
  6. 6. 5 © Copyright 2017 FUJITSU The Impact on IT Infrastructures Data Analytics  Collect and store data effectively  Predictive analytics: Draw insights from data  Leverage data across the business Technology in Digital Transformation – Ready For Industry 4.0 and Edge Computing SAP Environments  Infrastructure optimization and standardization  Migrate data to the cloud  Defining the data center of the future Virtualization  Adaptive application provisioning  Resilience and security for every application  Any workload delivered everywhere Private Cloud  Operating environment to deploy core infrastructures  Respond rapidly to business needs while maintaining enterprise-level compliance and security High Performance Computing (HPC)  Prototyping: Conduct complex simulations based on automated processes and workflows  Artificial Intelligence: Machine & Deep Learning PRIMEFLEX-based Offerings  Two flavors: Ready-to-run and reference architectures  Covers robust and fast IT scenarios based on Business-centric Computing
  7. 7. 6 © Copyright 2017 FUJITSU Our icebergs made transparent
  8. 8. 7 © Copyright 2017 FUJITSU Data Analytics with FUJITSU Integrated System PRIMEFLEX for Hadoop Challenge Solution Business benefits  Identify current and future security threats and risks that might affect the company  Innovative processing and analysis of large data volumes across the business  Deal with the wide field of media analysis  Transparency of analytic processes and baselines  FUJITSU Integrated System PRIMEFLEX for Hadoop  PRIMERGY Rack Servers  Integration of Datameer analysis software  Cloudera Hadoop distribution  Professional Services and Project Management  Work with multiple sources and formats and integrate  Smart data processing: Normalization, harmonization, and integration of metadata enriching the whole concept  Enabling diverse corporate units to be networked and deliver results which foster an integrated approach Country: Germany Founded: 1847 Employees: 351,000 “PRIMEFLEX for Hadoop provides opportunities for analyzing large data volumes which signal the way ahead, enabling analytical evaluations to be used as the basis for smart data processing.” Gerald Ulmer Siemens AG Governance & Markets Security Technology
  9. 9. 8 © Copyright 2017 FUJITSU …and what you can‘t see. The FUJITSU Server PRIMERGY RX2530 M4 Maximum performance in a 1U housing Great selection of up to 2x of Intel® Xeon® Scalable Family CPUs with up to 205W and 28 cores Huge memory capacity (up to 3TB) for very demanding applications like Hadoop OS support for Linux of nearly all kinds Small footprint, perfectly scalable for cluster data center operations Energy efficient operation thanks to Cool- safe® Advanced Thermal Design and more
  10. 10. 9 © Copyright 2017 FUJITSU Real-time Data Access with FUJITSU Integrated System PRIMEFLEX for SAP HANA & SAP Landscapes Challenge Solution Business benefits  Improve business processes by implementing a consolidated IT environment and integrated approach for efficiency and automation  Reduce operational demand and cost  Be SAP HANA equipped  SAP HANA using the FUJITSU Integrated System PRIMEFLEX platform, combined with PRIMEFLEX for SAP Landscapes powered by FlexFrame Orchestrator as a basis for a highly efficient private cloud  Professional Services and Project Management  Halved annual IT spend  Critical business reports now available in seconds  Highly available access to the information  Management and maintenance streamlined and simplified  Full advantage of the latest SAP features Country: Qatar Founded: 2004 Employees: “Fujitsu has reduced the resources required to run our business, which has led in turn to dramatic cost savings. We have halved our annual IT investment ….” Hamad Suwaid, Information Technology Manager, Qatar Gas Transport Company Ltd./ Nakilat Transport Shipping
  11. 11. 10 © Copyright 2017 FUJITSU …and what you can‘t see. The FUJITSU Server PRIMERGY RX4770 M4 Power for the backend of digitalization Great selection of up to 4x Intel® Xeon® Scalable Family CPUs with up to 205W and 28 cores Huge memory capacity (up to 3TB) for very perfect for database apps, ideally in-memory The hardware setup and OS support offers great variability to virtualize any demand Continuous operation is ensured through a set of RAS-features Optimized for database apps such as S/4 HANA and SAP HANA®
  12. 12. 11 © Copyright 2017 FUJITSU Data Provisioning with FUJITSU Integrated System PRIMEFLEX for SAP HANA Challenge Solution Business benefits  Aggregate and update all data according to criteria  Migrate the database containing card and transaction data  Speed-up the provision of data  Enable real-time analysis  Prompt reporting  FUJITSU Integrated System PRIMEFLEX for SAP HANA  PRIMEQUEST Servers  Professional Services Country: Austria Founded: 2000 Employees: 200 “Our fraud detection experts could not do without SAP Business Warehouse and the enormous boost to performance provided by SAP HANA® and FUJITSU.” Christian Ganner SAP Application Management, paysafecard.com Wertkarten GmbH Finance Services  Quicker provision of data: Data from the previous day is processed in one hour and loaded to Business Warehouse  Faster reporting: Comprehensive reports in under 10 seconds  Increased user-friendliness: Ad hoc queries with reliable response times  Restricted complexity: Most requests are processed via a single transaction table  Compliance ensured with anti-money laundering regulations
  13. 13. 12 © Copyright 2017 FUJITSU …and what you can‘t see. The FUJITSU Server PRIMEQUEST 3x00E Redefining mission-critical server architecture Great selection of up to 8x of Intel® Xeon® Scalable Family CPUs with up to 205W and 28 cores Huge memory capacity (up to 6TB) ideal for transactional database apps like HANA Continuous operation thanks to embedded RAS-features for mission-critical operations Economically scalable from 2 to 8 sockets within only one chassis Record-breaking performance for SAP HANA workloads on x86
  14. 14. 13 © Copyright 2017 FUJITSU Anywhere.Now: Virtual Environment with FUJITSU Integrated System PRIMEFLEX vShape Challenge Solution Business benefits  Extend virtual desktop environment from 20,000 users to 90,000 users as part of a workplace enablement initiative  Free more users to work flexibly from any device  Reduce the company’s physical footprint and increase productivity  Virtual client service environment  PRIMEFLEX vShape based on Microsoft HyperV  PRIMERGY Rack Servers  Productivity: Employees can work flexibly from any device  Responsiveness: Deliver new services in hours rather than months  Address security issues more quickly within the central virtual environment  Remove cost from the business: Millions of pounds’ worth of property has been freed up Country: United Kingdom Founded: 1727 Employees: 92,000+ “We can seamlessly give users what they keep asking for. The critical point is that we don’t need an engineer to visit their machine – the user can self-select to upgrade when it suits and the virtual environment takes care of the rest.“ Steve Wood , Head of Workplace Technology, Royal Bank of Scotland Finance Bank
  15. 15. 14 © Copyright 2017 FUJITSU Virtualization with FUJITSU Integrated System PRIMEFLEX for VMware vSAN Challenge Solution Business benefits  Meet the communications, data processing and results sharing requirements from Saf@med research project (Influence of climate change on agricultural and agri-food products as well as on production security)  Consider extended scope through local and international scientific community  Exploit the scope for optimization and flexibility of virtualization  FUJITSU Integrated System PRIMEFLEX for VMware vSAN  PRIMERGY CX Series  On-site consulting and technical support  Satisfy the essential requirements to support the research project translating into a research infrastructure across five platforms  System consolidation and reduction of man-hours dedicated to maintenance  Significant energy savings on consumption and cooling Country: Italy Founded: 1967 Employees: 500 “The platform created as a result of this project puts the Mediterranean University at the cutting edge in terms of facilities and infrastructure for food and agriculture research.” Santo Marco Zimbone Director General Mediterranean University of Reggio Calabria Education University
  16. 16. 15 © Copyright 2017 FUJITSU …and what you can‘t see. The FUJITSU Server PRIMERGY RX2540 M4 The data center standard without compromise Great selection of up to 2x of Intel® Xeon® Scalable Family CPUs with up to 205W and 28 cores Huge memory capacity (up to 3TB) for very demanding applications like Hadoop The hardware setup and OS support offers great variability to virtualize any demand Various base units make a perfect match to individual requirements for controllers, storage, etc. Additional GPUs enable you to place the system perfect also for AI or deep learning
  17. 17. 16 © Copyright 2017 FUJITSU Virtualization with FUJITSU Integrated System PRIMEFLEX Cluster-in-a-box Challenge Solution Business benefits  Replace six aging legacy servers with a virtualized environment  Minimize downtime and simplify management  Protect important data and business-critical services  Looking for a ready-to-use solution for SME and mid-market requirements  FUJITSU Integrated System PRIMEFLEX Cluster-in-a-Box a high availability, all-in- one appliance based on servers, storage and Microsoft Windows Server 2012.  PRIMERGY CX series  Collaboration with IT partner JayByJay  Resilient, reliable and flexible server and storage platform  Shared resilient disk: Increased availability  No more need for multiple OS licenses translating into savings on fees  Lower electricity bills due to reduced energy consumption  Scalability to meet future needs by adding virtual servers at no cost Country: United Kingdom Founded: 1903 Employees: 190 “We wanted something we could plug in straight out-of- the box that would give us sufficient capacity for the next 5 to 10 years. However, we had no experience with virtualization. It took us maybe 30 minutes to get it up and running because all we needed to do was screw into the rack, plug it in and switch it on.” Mark Kirkwood, IT Manager Barrie Knitwear Manufacturing Textile
  18. 18. 17 © Copyright 2017 FUJITSU …and what you can‘t see. The FUJITSU Server PRIMERGY CX400 M4 Workload-specific power in a modular form factor Great selection of up to 4x 2x of Intel® Xeon® Scalable Family CPUs with up to 205W and 28 cores Virtualization at best: run cloud services, technical processing, VDI and HPC on one machine Perfectly scalable platform: up to 4x 2-socket nodes within 1 chassis Modular system design with workload- specific server nodes to match exactly to the need Additional GPUs enable you to place the system perfect also for AI or deep learning
  19. 19. 18 © Copyright 2017 FUJITSU Platform Refresh with FUJITSU Integrated System PRIMEFLEX for Storage Spaces Direct Challenge Solution Business benefits  Technology refresh of Data Center environment  Replace aging server platforms with an integrated solution  Leave a smaller footprint  FUJITSU Integrated System PRIMEFLEX Storage Spaces Direct  PRIMERGY Rack Servers  Flexible platform to serve small, medium and enterprise customers  Simple management with industry-standard software and hardware  Increased storage space and performance  Reduced costs, space and cooling needs  Faster time to production, pre-work is part of the package solution Country: Sweden Founded: 2000 Employees: 28 “Fujitsu has always been there for us. Thanks to our long-term strategic partnership, we got involved in the game early, even before FUJITSU Integrated System PRIMEFLEX Storage Spaces Direct was officially launched. ” Andreas Tärnegård CEO Make IT Technology Service Provider
  20. 20. 19 © Copyright 2017 FUJITSU …and what you can‘t see. The FUJITSU Server PRIMERGY RX2520 M4 Scalable rack server for essential business apps Essential performance and only as much as necessary: up to 2x of Intel® Xeon® Scalable Family CPUs Great storage capacity within only 2U: 120TB with 3.5“ drives and 46TB with 2.5“ drives Modular family concept with any other PRIMERGY: PSUs, Controller etc. easy to change and share OS support for Windows Server 2016 incl. Storage Spaces Direct Energy efficient operation thanks to Cool- safe® Advanced Thermal Design and more
  21. 21. 20 © Copyright 2017 FUJITSU Air Flow Calculation with FUJITSU Integrated System PRIMEFLEX for HPC Challenge Solution Business benefits  Calculate air flow in engines with systems that provide the necessary computing power  TCO considerations over the entire lifespan of the infrastructure including energy costs and expected repair charges  Need for competent advice and reliable technical service  High Performance Linux Cluster based on  216 PRIMERGY CX series computing nodes  Including 48 months maintenance customized according to requirements  High-performance computing speed  Low energy consumption  Good value solution in terms of TCO  Single point of contact for all service requests Country: Germany Founded: 1934 Employees: 9000 “With energy-efficient, cost- effective servers and reliable service before and after purchase, Fujitsu has once again been able to provide MTU with a new Linux high performance cluster.” Manufacturing Aviation
  22. 22. 21 © Copyright 2017 FUJITSU …and what you can‘t see. The FUJITSU Server PRIMERGY CX600 M4 The data center standard without compromise Perfect for highly parallel computing: Intel® Xeon Phi™ processor with 72 cores and 16GB bandwidth Optional on-chip liquid cooling solution. Absorb heat and warm the office Lower TCO, great ROI since HPC workloads are performed with up to 3 TFLOPS Enhanced by a global network in HPC and more than 40 years of supercomputing competence Modular system design with industry-highest density in a rack: up to 8 server nodes on only 2U
  23. 23. 22 © Copyright 2017 FUJITSU No need to worry!
  24. 24. 23 © Copyright 2017 FUJITSU Fujitsu Sans Light – abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ¬!”£$%^&*()_+-=[]{};’#:@~,./<>?| ©¨~¡¢¤¥¦§¨ª«»¬- ®¯°±²³µ¶·¸¹º¼½¾¿ÀÁÂÃÄÅÇÈÆÉÊËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþ ÿĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝·-‒–—―‘’‚“”„†‡•…‰‹›‾⁄⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉€™Ω→∂∆∏∑−√∞∫≈≠≤≥⋅■◊fifl Fujitsu Sans – abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ¬!”£$%^&*()_+-=[]{};’#:@~,./<>?| ©¨~¡¢¤¥¦§¨ª«»¬- ®¯°±²³µ¶·¸¹º¼½¾¿ÀÁÂÃÄÅÇÈÆÉÊËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüý þÿĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝·-‒–—―‘’‚“”„†‡•…‰‹›‾⁄⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉€™Ω→∂∆∏∑−√∞∫≈≠≤≥⋅■◊fifl Fujitsu Sans Medium – abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ¬!”£$%^&*()_+-=[]{};’#:@~,./<>?| ©¨~¡¢¤¥¦§¨ª«»¬- ®¯°±²³µ¶·¸¹º¼½¾¿ÀÁÂÃÄÅÇÈÆÉÊËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúû üýþÿĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝·-‒–—―‘’‚“”„†‡•…‰‹›‾⁄⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉€™Ω→∂∆∏∑−√∞∫≈≠≤≥⋅■◊fifl

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