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Reinventing the Bank for the Digital World


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We are seeing the biggest transformation ever in the Financial Services Industry where technology is playing a key role and the most relevant aspects are fierce competition in a new inhospitable arena with low interest rates. Heavy regulation is demanding more innovation, agility and flexibility from those who want to succeed. The bank of the future will follow various strategies in order to reinvent itself. It will be more heterogeneous and different from those we see now, but all of them must focus on customer needs. Fujitsu deploys solutions that match industry-specific needs and which enable digital transformation and is working to be the best partner on this journey, developing and co-creating answers for future requirements.
Elenice Macedo

Published in: Technology
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Reinventing the Bank for the Digital World

  1. 1. 0 Copyright 2016 FUJITSU Fujitsu Forum 2016 #FujitsuForum
  2. 2. 1 Copyright 2016 FUJITSU Reinventing the Bank for the Digital World Elenice Macedo Head of Financial Services Business and Application Services Fujitsu EMEIA
  3. 3. 2 Copyright 2016 FUJITSU How will European banks look in 10 years?
  4. 4. 3 Copyright 2016 FUJITSU Even change is changing Bank Customer Market New competitors Regulation Shareholders Political system Use of cash The European banking sector is facing challenges on all sides. From new technologies, new market players and new regulations:  Empowered customer  High regulation  Competition from new business models  Low interest rates  New technologies
  5. 5. 4 Copyright 2016 FUJITSU Customer • Less loyal • Digital • Transparency
  6. 6. 5 Copyright 2016 FUJITSU Market and regulation • Low interest rates • Growing regulation • Shareholders • New technologies
  7. 7. 6 Copyright 2016 FUJITSU Customer - Less loyal - More digital - Less branch Market and regulation - Low interest rates - Growing regulation - New technologies New entrants • Speed • Ease of engagement • Flexibility
  8. 8. 7 Copyright 2016 FUJITSU Digital transformation at 3 levels 7  Apply digital to a function or a product and service Digital Project  Apply digital to the heart of business Digital Business  Co-create greater value with partners Digital Arenas Idea Evaluation Trial PrototypeDigital Technology Digital Business Platform Digitalized Product or Service Operation Marketing Customer Interface Mobile IoT Cloud Security AI Analytics Copyright 2016 FUJITSU Mobility Quality of Life Safety
  9. 9. 8 Copyright 2016 FUJITSU Digital Revenue Different banks have different digital strategies Early adopters 20 %  Branch-based model: engagement with customers  A superior customer service culture  FinTech partnerships  IT-platform restructuring allowing new services Disruptors 3%  Simple products and processes are the norm  Agile corporate culture  iPads, free wifi, 3D printers  Small business Doing basics well and focus on customer have established a long and strong life Does not appear in hard numbers, and yet investment is requested 10 years Cost Traditional 77%  Repricing and ending free services  Governance simplification  Branch restructuration  Operation centralization  Digitization of key processes Nothing new, but all together and effectively executed make a difference
  10. 10. 9 Copyright 2016 FUJITSU Fujitsu deploys an end-to-end solution: • Devices • Middleware • User application • Services and innovation A pillar for the new bank
  11. 11. 10 Copyright 2016 FUJITSU Robotic Process Automation 10 Copyright 2016 FUJITSU It automatically processes transactions, manipulates data, triggers responses, and communicates with other systems as necessary Emulates the work of a human agent, using screen and keyboard, to drive applications and execute system-based work Robotic - Robots, but actually are software tools Combine user interface (UI) recognition technologies and workflow execution
  12. 12. 11 Copyright 2016 FUJITSU Enhanced security for a new world
  13. 13. 12 Copyright 2016 FUJITSU New security for a new world Create list of Web assets analyzed, with a virtual and real-time inventory upgradeable via Web New and growing scenario New problem Assets not visible to the security team External Sources Targeted Unmanaged Unkown Digital Assets > 80% 46,2% > 66% Digital, clean and easy to understand for identifying violations and malicious brand assets easily. Creating digital assets. FUJITSU IQ Solution
  14. 14. 13 Copyright 2016 FUJITSU To be or not to be an open platform Bank as a ServiceJust for friends  Allows producers and consumers to connect to a platform  Specialized in current account service  Connect customers with selected third-party providers Improve the digital experience integrating specialized third parties. Openness Traditional  Current distribution model  Provides own current own portfolio If it’s working….
  15. 15. 14 Copyright 2016 FUJITSU Our Approach to Digital 14  Portfolio of technologies and services, driving digital transformation Hyperconnected API Economy Existing Business Applications Existing Business Digital Business Industry specific services Mobile IoT Analytics Security Cloud Value Creation AI Copyright 2016 FUJITSU
  16. 16. 15 Copyright 2016 FUJITSU Financial Solution "Finplex"
  17. 17. 16 Copyright 2016 FUJITSU
  18. 18. 17 Copyright 2016 FUJITSU MetaArc Digitalize with Confidence MetaArc delivers Digital Transformation. MetaArc comprises a comprehensive set of Solutions, Services, Cutting Edge Technologies and Engages our Eco-system of Partners.
  19. 19. 18 Copyright 2016 FUJITSU18 Human Centric Intelligent Society You can download the complete study
  20. 20. 19 Copyright 2016 FUJITSU