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Designing a digital business

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In a digital society, Digital Co-creation is becoming the norm by blending business expertise, digital technology and eco-systems to shape a different future. Hear how Fujitsu’s MetaArc uniquely enables competitive advantage by providing a complete framework that enables enterprises to digitize with confidence. For you, this means being able to launch new digital services faster and achieve greater overall enterprise agility.

Speaker:

Brad Mallard
Chief Technology Officer for Cloud Services
Fujitsu

Will Wetton
K5 Global Offering Manager
Fujitsu

Published in: Technology
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Designing a digital business

  1. 1. 0 © Copyright 2017 FUJITSU Fujitsu Forum 2017 #FujitsuForum
  2. 2. 1 © Copyright 2017 FUJITSU Designing your Digital Business Brad Mallard CTO and Head of Hybrid IT, EMEIA Distinguished Engineer @BradMallard
  3. 3. 2 © Copyright 2017 FUJITSU “Having a digital strategy will soon look as ridiculous as having an electric strategy” Kay Boycott CEO, Asthma UK
  4. 4. 3 © Copyright 2017 FUJITSU
  5. 5. 4 © Copyright 2017 FUJITSU
  6. 6. 5 © Copyright 2017 FUJITSU
  7. 7. 6 © Copyright 2017 FUJITSU “Technologies are blurring the boundaries between people, the internet and the physical world… It's a transformation in the way we live, work and relate to one another in the coming years, affecting entire industries and economies.” Fulvia Montresor World Economic Forum, 2016
  8. 8. 7 © Copyright 2017 FUJITSU 190,000,000 Connected cars by 2021
  9. 9. 8 © Copyright 2017 FUJITSU 7,524,000,000 Global Population in August 2017
  10. 10. 9 © Copyright 2017 FUJITSU 3,819,000,000 Internet Users Worldwide
  11. 11. 10 © Copyright 2017 FUJITSU 3,028,000,000 Social Media Users Globally
  12. 12. 11 © Copyright 2017 FUJITSU 5,000,000,000 Unique Mobile Users
  13. 13. 12 © Copyright 2017 FUJITSU Mobile Data Traffic by application per month Video Audio Web Browsing Social Networking Software Download Other File Sharing In 2022, video will account for around 75% of mobile data traffic 2022 71 Exabytes 50% Video 2016 8.8 Exabytes Ericsson Consumer Lab, TV and Media (2016)
  14. 14. 13 © Copyright 2017 FUJITSU Global Operating System Market Share 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0% Windows Android iOS OS X Windows 37.91% Android 37.93% Source: Statcounter.com
  15. 15. 14 © Copyright 2017 FUJITSU Key aspect of online shopping for customers Possibility to select the delivery company Possibility to select speed of delivery Possibility to place an order anytime, anywhere and on any… Variety of payment options Knowing which company will deliver goods Landed cost calculator at check-out Rapid response customer service Free returns Free delivery on purchases over a particular value Simple and reliable returns process Clear information about delivery charges before purchase 92% 88% 86% 83% 79% 71% 69% 64% 64% 51% 86% IPC Online survey of 23,331 respondents (Sept to Oct 2016)
  16. 16. 15 © Copyright 2017 FUJITSU What are the technological drivers for such global disruption and change? Technology is revolutionizing us again
  17. 17. 16 © Copyright 2017 FUJITSU Where do you start when designing your digital business? CollaborationPeople Technology Integrate AI to your products to reduce cost and improve efficiency Enable API’s to existing services aiding modernization Define modernization strategy for your legacy estate Reimagine Business Models Enable collaboration across any devices in and outside your org Empower people with appropriate tools that enable effective working Embrace Co-Creation (Design Thinking and Ideation) Leverage data driven insight at the core of your experience Develop your ecosystem to enhance brand and customer reach Develop seamless digital to physical augmented experiences Leadership to apply customer first metrics not just financial measures Acquire integration talent to develop and integrate your services Build a multi-modal orchestration capability to manage the complexity Create an environment that nurtures and incentivizes talent Security and Responsibility Deliver a compelling engagement and communication program Actions Automate existing processes and optimize your supply chain Build service focused teams from across the business not just IT Customer Centric Service Design Enhance customer experience at key contact points Optimize your digital environment and supplier landscape
  18. 18. 17 © Copyright 2017 FUJITSU Cloud Native Application Development Demonstration Will Wetton K5 Global Offering Manager
  19. 19. 18 © Copyright 2017 FUJITSU Where do you start when designing your digital business? CollaborationPeople Technology Integrate AI to your products to reduce cost and improve efficiency Enable API’s to existing services aiding modernization Define modernization strategy for your legacy estate Reimagine Business Models Enable collaboration across any devices in and outside your org Empower people with appropriate tools that enable effective working Embrace Co-Creation (Design Thinking and Ideation) Leverage data driven insight at the core of your experience Develop your ecosystem to enhance brand and customer reach Develop seamless digital to physical augmented experiences Leadership to apply customer first metrics not just financial measures Acquire integration talent to develop and integrate your services Build a multi-modal orchestration capability to manage the complexity Create an environment that nurtures and incentivizes talent Security and Responsibility Deliver a compelling engagement and communication program Actions Automate existing processes and optimize your supply chain Build service focused teams from across the business not just IT Customer Centric Service Design Enhance customer experience at key contact points Optimize your digital environment and supplier landscape
  20. 20. 19 © Copyright 2017 FUJITSU Technology Technology Integrate AI to your products to reduce cost and improve efficiency Enable API’s to existing services aiding modernization Define modernization strategy for your legacy estate Acquire integration talent to develop and integrate your services Build a multi-modal orchestration capability to manage the complexity
  21. 21. 20 © Copyright 2017 FUJITSU Why is the Cloud so important?
  22. 22. 21 © Copyright 2017 FUJITSU What is the API Economy?
  23. 23. 22 © Copyright 2017 FUJITSU What are Micro-Services?
  24. 24. 23 © Copyright 2017 FUJITSU Forrester Survey : The challenges affecting IT today Source: Service Orchestration: Increasing The Efficiency Of Hybrid IT (Forrester)
  25. 25. 24 © Copyright 2017 FUJITSU Collaboration Collaboration Reimagine Business Models Embrace Co-Creation (Design Thinking and Ideation) Leverage data driven insight at the core of your experience Develop your ecosystem to enhance brand and customer reach Develop seamless digital to physical augmented experiences
  26. 26. 25 © Copyright 2017 FUJITSU Actions Actions Automate existing processes and optimize your supply chain Build service focused teams from across the business not just IT Customer Centric Service Design Enhance customer experience at key contact points Optimize your digital environment and supplier landscape
  27. 27. 26 © Copyright 2017 FUJITSU
  28. 28. 27 © Copyright 2017 FUJITSU People People Enable collaboration across any devices in and outside your org Empower people with appropriate tools that enable effective working Leadership to apply customer first metrics not just financial measures Create an environment that nurtures and incentivizes talent Deliver a compelling engagement and communication program
  29. 29. 28 © [YEAR OF CREATION e.g. 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL / RESTRICTED ACCESS Attitude is Everything - Attitude drives Aptitude
  30. 30. 29 © Copyright 2017 FUJITSU 30% of the average workforce are millennials Attitude is Everything - Attitude drives Aptitude
  31. 31. 30 © Copyright 2017 FUJITSU 33% enterprises struggle to attract and retain digital talent
  32. 32. 31 © Copyright 2017 FUJITSU “Educate, Enable and Embrace for scale. Scaling the digital team is not the answer.”
  33. 33. 32 © [YEAR OF CREATION e.g. 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL / RESTRICTED ACCESS Security and Responsibility Security and Responsibility
  34. 34. 33 © [YEAR OF CREATION e.g. 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL / RESTRICTED ACCESS Transparency Deleted upon request Consensual usage only, Store only what is required
  35. 35. 34 © Copyright 2017 FUJITSU Reference: Netskope April 2017 Worldwide Cloud Report 0 200 400 600 800 1000 1200 Retail, Restaurants and Hospitality Financial Services, Banking and Insurance Manufacturing Healthcare and Life Sciences Technology and IT Services 1,206 1,170 907 8931,092 Industry AverageCloudServices
  36. 36. 35 © Copyright 2017 FUJITSU 39.2% data leaked contained PII
  37. 37. 36 © Copyright 2017 FUJITSU
  38. 38. 37 © Copyright 2017 FUJITSU 300,000,000 Facebook stores the equivalent of 126 e-books about each active user.
  39. 39. 38 © Copyright 2017 FUJITSU Summary Please feel free to reach out I’d love to talk more. Twitter: @BradMallard and please add me on LinkedIn. 1) Technology is no longer the barrier to success 2) Its all about the idea and empowering creativity 3) Security must be managed at the core of your data 4) Data is gold, treat it is such and don’t lose it! 5) Adopt the Cloud and Accelerate using emerging tech 6) Tap into millennial talent and organise to move at pace 7) Thrill your customer, set your mission to really Wow!
  40. 40. 39 © Copyright 2017 FUJITSU https://playground.cloud.global.fujitsu.com/
  41. 41. 40 © Copyright 2017 FUJITSU Please visit the Hybrid IT team in the exhibition hall: 1 x winner of a fantastic drone 10 x winners get 30 days free access to Fujitsu Cloud K5 including free support from our Digital technologists for accelerated cloud successes 10 x winners obtain either free cloud security assessments or cost optimization trial for 60 days enabling insight to cloud and compliance risk 10 x winners get 30 days / 5TB free hybrid data protection, management & compliance proof of concepts Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT: Nick Herbert Digital Orchestration Jason Daniels Cloud Native Simon McKenna Connected services Will Wetton K5 Cloud Anwen Owen Business Change Tristan Rogers Hybrid Management David Cairns AI Ops / Migration James Kuhlke Data Management We are Hybrid IT
  42. 42. 41 © Copyright 2017 FUJITSU My predictions for 2018….. Moments Event Thinking Intelligent Contracts Intelligent Edge Intelligent Security Mixed Reality Cloud = Business Infra Immersive Interfaces Hybrid Continuity Re-focus on maturity www.thehybridhive.com Twitter: @thehybridhive
  43. 43. 42 © Copyright 2017 FUJITSU Fujitsu Sans Light – abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ¬!”£$%^&*()_+-=[]{};’#:@~,./<>?| ©¨~¡¢¤¥¦§¨ª«»¬- ®¯°±²³µ¶·¸¹º¼½¾¿ÀÁÂÃÄÅÇÈÆÉÊËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþ ÿĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝·-‒–—―‘’‚“”„†‡•…‰‹›‾⁄⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉€™Ω→∂∆∏∑−√∞∫≈≠≤≥⋅■◊fifl Fujitsu Sans – abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ¬!”£$%^&*()_+-=[]{};’#:@~,./<>?| ©¨~¡¢¤¥¦§¨ª«»¬- ®¯°±²³µ¶·¸¹º¼½¾¿ÀÁÂÃÄÅÇÈÆÉÊËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüý þÿĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝·-‒–—―‘’‚“”„†‡•…‰‹›‾⁄⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉€™Ω→∂∆∏∑−√∞∫≈≠≤≥⋅■◊fifl Fujitsu Sans Medium – abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ¬!”£$%^&*()_+-=[]{};’#:@~,./<>?| ©¨~¡¢¤¥¦§¨ª«»¬- ®¯°±²³µ¶·¸¹º¼½¾¿ÀÁÂÃÄÅÇÈÆÉÊËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúû üýþÿĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝·-‒–—―‘’‚“”„†‡•…‰‹›‾⁄⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉€™Ω→∂∆∏∑−√∞∫≈≠≤≥⋅■◊fifl

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