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Company Presentation


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Company Presentation

  1. 1. Dynamic Infrastructures – Flexibility for you Fujitsu Siemens Computers Speakersname
  2. 2. Fujitsu Siemens Computers Our strategy and approach
  3. 3. Your questions and needs <ul><ul><li>Business environment continues to change </li></ul></ul><ul><ul><li>IT continues to drive competitive edge </li></ul></ul><ul><ul><li>IT continues to become more complex </li></ul></ul><ul><ul><li>IT operations have become a burden </li></ul></ul><ul><ul><li>IT is a key asset for part of a business,but an utility for another part </li></ul></ul><ul><li>What? I want an IT infrastructure that… </li></ul><ul><ul><li>Is flexible and reliable </li></ul></ul><ul><ul><li>Meets my business needs </li></ul></ul><ul><ul><li>Opens up new ways of doing business </li></ul></ul><ul><ul><li>Is open to all delivery options </li></ul></ul><ul><li>How? I want to… </li></ul><ul><ul><li>Optimize the parts I continue to run myself </li></ul></ul><ul><ul><li>Control the installation others manage for me </li></ul></ul><ul><ul><li>Move into usage based pricing model </li></ul></ul><ul><ul><li>Access experts and keep my ability to innovate </li></ul></ul><ul><ul><li>Decide what is best, depending on business, case by case </li></ul></ul>How can IT drive my competitive edge…? I need an IT infrastructure that fits to me!
  4. 4. Our answer: Dynamic Infrastructures tailor-made Infrastructure Products & Services Infrastructure Solutions Managed Infrastructure Infrastructure- as-a-Service Dynamic Infrastructures Resources bound to the IT infrastructure Resources available for process and application innovation With Dynamic Infrastructures we can tailor an offer that fits to your strategy and priorities
  5. 5. How to build and run Dynamic Infrastructures Products and services designed for virtualized and automated environments Use building blocks designed for dynamism Benefit from evaluation and integration experience out of many projects Use pre-tested Infrastructure Solutions Delegate the responsibility to run your IT Utilize our expert support services for the operation of your dynamic infrastructure Run your applications on a shared environment Cut your IT costs down leveraging economies of scale by accessing a centrally shared infrastructure. Dynamic Infrastructures Infrastructure Products & Services Infrastructure Solutions Managed Infrastructure Infrastructure- as-a-service
  6. 6. Fujitsu Siemens Computers What we offer
  7. 7. Dynamic Infrastructures: Our Portfolio Network Storage Clients Server solutions FlexFrame BladeFrame Managed Data Center Managed Office Servers Storage Solutions CentricStor Client Solutions Virtual Workplace Workplace-as-a-Service Dynamic Infrastructures Infrastructure Products & Services Infrastructure Solutions Managed Infrastructure Infrastructure- as-a-service Services for - ROI - Integration - Maintenance Financial Solutions
  8. 8. Infrastructure products: Building blocks for Dynamic Infrastructures A complete array of servers, mainframes, and storage A complete range of business clients: notebooks, tablet PCs, thin clients, desktops, workstations
  9. 9. Services for Infrastructure Products <ul><li>Hardware & Software Maintenance </li></ul><ul><li>Infrastructure Rollout Services and IMACD </li></ul><ul><li>Service 24 hours and 365 days of the year </li></ul><ul><li>Extensive service network worldwide </li></ul><ul><li>Proactive Remote Services </li></ul><ul><li>Short response times with spare parts on-site </li></ul><ul><li>Defined hardware recovery times </li></ul><ul><li>Best-in-class logistics </li></ul>We ensure the desired availability of the IT infrastructure Standardized Maintenance & Support Services Installation Packs Financial Services Migration Service Integration Services
  10. 10. Infrastructure solutions: Designing Enterprise SOI Landscape <ul><ul><li>Analysis of IT strategy and environment </li></ul></ul><ul><ul><li>Evaluation of optimization potential for your current landscape </li></ul></ul><ul><ul><li>Identification of requirements for a future landscape </li></ul></ul><ul><ul><li>Detailed analysis of current landscape (load profile, bottle necks etc.) </li></ul></ul><ul><ul><li>Suggestion of various landscape designs </li></ul></ul><ul><ul><li>Report contains benefits and challenges of each design </li></ul></ul><ul><ul><li>Roadmap to your new landscape </li></ul></ul><ul><ul><li>Feasibility checks </li></ul></ul><ul><ul><li>Risk analysis </li></ul></ul><ul><ul><li>Final recommendation. </li></ul></ul>Assessing the Solution Portfolio Developing the Roadmap Designing the Landscape Analyzing the Infrastructure Integration and Migration services according to a proven phase model
  11. 11. Infrastructure Solutions for Business Applications <ul><li>Application independent </li></ul><ul><ul><li>Real / virtual servers are shared across applications </li></ul></ul><ul><li>Application optimized </li></ul><ul><ul><li>Solution stack is tuned for an application suite </li></ul></ul>FlexFrame for SAP FlexFrame for Oracle PRIMERGY BladeFrame
  12. 12. Storage-oriented Infrastructure solutions: CentricStor <ul><li>Virtualization of Tape Infrastructures CentricStor introduces a virtualization layer between servers and tape libraries </li></ul><ul><li>Key Benefits </li></ul><ul><li>Changes on server side have no impact on the tape side – and vice versa </li></ul><ul><li>Support of a large variety of tape systems, servers, mainframes and backup software </li></ul><ul><li>Consolidation of tape libraries </li></ul><ul><li>Introduction of information lifecycle management into tape environments </li></ul><ul><li>Support of two data centers for disaster recovery </li></ul>Tape Virtualization Layer CentricStor x86 Serverpool Mainframe, UNIX
  13. 13. Virtual Workplace Our offering for client virtualization Pre-integrated solutions End-to-end infrastructure services IT investment decision support “ Virtual Workplace” from Latest technologies for client virtualization Improved flexibility, efficiency, quality
  14. 14. Proactive support services for Infrastructure Solutions <ul><ul><li>Solution Contract </li></ul></ul><ul><li>One service for hardware and software components of the dynamic solution </li></ul><ul><li>A technical account manager (TAM) supports the customer holistically </li></ul><ul><li>Proactive Services </li></ul><ul><li>Live monitoring </li></ul><ul><li>System Health Check </li></ul><ul><li>Patch Management </li></ul><ul><li>Reactive Support Services </li></ul><ul><li>Help Desk Services </li></ul><ul><li>Hard- and Software Maintenance </li></ul>Service Management Proactive services 1&2-level support TAM Backlevel support On-site repair Software support
  15. 15. Infrastructure Solutions – more than 1,000 installations Aerospace & Defense Automotive Banking & Insurance Chemical Consumer Engineering, Construction & Operations HighTech Public Sector Services, Telcos, Utilities
  16. 16. Managed Infrastructure: Our Managed Services portfolio <ul><ul><li>Managed Data Center </li></ul></ul><ul><ul><li>IT Management and operational services along the Data Center </li></ul></ul><ul><ul><ul><li>Analysis, design and transformation of data center operation </li></ul></ul></ul><ul><ul><ul><li>Enable business agility and efficient resource allocation </li></ul></ul></ul><ul><ul><ul><li>Cost reduction through process automation </li></ul></ul></ul><ul><ul><ul><li>Utility based pricing models </li></ul></ul></ul><ul><ul><li>Managed Office </li></ul></ul><ul><ul><li>Services for an efficient operation of workplace infrastructures </li></ul></ul><ul><ul><ul><li>Planning, implementation and rollouts </li></ul></ul></ul><ul><ul><ul><li>Management and optimization of the client lifecycle </li></ul></ul></ul><ul><ul><ul><li>Efficient operation of physical and virtual IT workplace </li></ul></ul></ul><ul><ul><ul><li>“ Per-seat” billing models </li></ul></ul></ul>
  17. 17. Analysis of your requirements Define required service capabilities Define governance model and delivery responsibilities Implement aligned services and delivery Managed Infrastructure: Leverage the potential of our service catalog Service Portfolio <ul><li>Assessment of service requirements and IT portfolio </li></ul>Service Catalog <ul><li>Assessment of services </li></ul><ul><li>Separation into local and global service delivery </li></ul>Local Delivery Local <ul><li>Common End-To-End Service Processes </li></ul>Central Shared Services Implementation Central 7 Service automation enables cost effective service delivery from remote locations for dynamic infrastructures <ul><li>Common End-To-End Service Processes </li></ul><ul><li>Governance Model </li></ul><ul><li>Service Management </li></ul><ul><li>Process Framework </li></ul>
  18. 18. Managed Storage Optimization Successful transfer of your storage infrastructure to regular operation Reactive Remote variable charging (GB per month) Managed Storage Capacity Management Capacity Provisioning Service Management Maintenance & Support Monitoring Storage Administration local Business reflection Remote data collection On Demand Multi Vendor Proactive Monthly charging Accounting ITIL – Based Integration &Transition Smooth hand-over to efficiently the operation Design Tailored storage concept Consulting Consulting services
  19. 19. As a service: The next step towards higher efficiency and flexibility <ul><ul><li>With 100’s of installations of infrastructure solutions customers have optimized their IT </li></ul></ul><ul><ul><li>It is their foundation of a service-oriented infrastructure (SOI) </li></ul></ul><ul><ul><li>Managed services for theses solutions further raise the efficiency of operations </li></ul></ul><ul><ul><li>The next efficiency gain can be achieved by sharing a central infrastructure between many customers: </li></ul></ul><ul><ul><li>Infrastructure-as-a-Service (IaaS) </li></ul></ul>Degree of efficiency Managed Services (Operations) Infrastructure- as-a-Service Service oriented Infrastructure Degree of Flexibility
  20. 20. Advantages of Infrastructure-as-a-service <ul><li>Business view: </li></ul><ul><ul><li>Choice: alternative IT delivery model </li></ul></ul><ul><ul><li>Little involvement to run and manage IT </li></ul></ul><ul><ul><li>Usage-based payment schemes </li></ul></ul><ul><ul><li>Benefit from economies of scale </li></ul></ul><ul><li>Operational view: </li></ul><ul><ul><li>Easy access to IT resources with few restrictions/limitations </li></ul></ul><ul><ul><li>Faster service delivery </li></ul></ul><ul><ul><li>Optimized usage of invested resources </li></ul></ul><ul><ul><li>SLA controlled quality of services </li></ul></ul>
  21. 21. Fujitsu Siemens Computers expands its portfolio with “as a Service” offerings <ul><ul><li>“ As-a-Service” by Fujitsu Siemens </li></ul></ul><ul><ul><ul><li>We help customers to implement “private clouds” where we maintain agreed service levels </li></ul></ul></ul><ul><ul><ul><li>We enhance customers’ IT efficiency without threatening their sovereignty </li></ul></ul></ul><ul><ul><li>Off-premises IT infrastructure </li></ul></ul><ul><ul><ul><li>Shared among multiple customers </li></ul></ul></ul><ul><ul><ul><li>Accessible through pre-defined methods standards, terms and conditions. </li></ul></ul></ul><ul><ul><li>Shared IT infrastructure </li></ul></ul><ul><ul><ul><li>Through on-demand services </li></ul></ul></ul><ul><ul><ul><li>Pricing based on service usage </li></ul></ul></ul><ul><ul><ul><li>Ongoing reductions in both fixed baseline (or subscription fees) and unit costs </li></ul></ul></ul>
  22. 22. Example: Workplace-as-a-Service (WaaS) <ul><li>WaaS concept </li></ul><ul><ul><li>Shared infrastructure on our premises </li></ul></ul><ul><ul><li>(Appears) infinite for customers </li></ul></ul><ul><ul><li>Hosting customer’s desktop infrastructure and applications inside </li></ul></ul><ul><ul><li>Standardized workplaces at fixed SLA </li></ul></ul><ul><ul><li>Orderable via internet </li></ul></ul><ul><ul><li>One-to-many approach </li></ul></ul><ul><ul><li>Pay-as-you-use model </li></ul></ul><ul><ul><li>Smooth migration </li></ul></ul><ul><li>Customer benefits </li></ul><ul><ul><li>Required services anywhere and anytime </li></ul></ul><ul><ul><li>Minimized capital expenditure </li></ul></ul><ul><ul><li>No investment in infrastructure </li></ul></ul><ul><ul><li>No administration, no management </li></ul></ul><ul><ul><li>Low barrier of entry </li></ul></ul>
  23. 23. Fujitsu Siemens Computers About us
  24. 24. Fujitsu Siemens Computers at a Glance <ul><li>Establishment: </li></ul><ul><ul><li>1 Oct 1999 as Joint Venture of Siemens and Fujitsu covering EMEA </li></ul></ul><ul><li>Financials (FY 07): </li></ul><ul><ul><li>Revenue: 6.6 billion euros Profit before tax: 105 million euros </li></ul></ul><ul><li>Employees: </li></ul><ul><ul><li>10,500, </li></ul></ul><ul><ul><li>thereof about 5,000 in services business </li></ul></ul><ul><li>Presence: </li></ul><ul><ul><li>Strong presence in all key markets across EMEA </li></ul></ul><ul><ul><li>In co-operation with partners: offices in more than 70 countries and service delivery capacity in more than 180 countries </li></ul></ul>Business Composition (sales) Servers Services Business PC Other 24% 17% 28% 19% 12% Consumer PC
  25. 25. Fujitsu Siemens Computers Management Team <ul><li>Chairman: Richard Christou </li></ul><ul><ul><li>Corporate First Senior Vice President, Fujitsu </li></ul></ul><ul><ul><li>Fujitsu Services, Chairman </li></ul></ul><ul><ul><li>Global Business Group, President </li></ul></ul><ul><ul><li>Fujitsu North America, Chairman </li></ul></ul><ul><li>President & CEO: Kai Flore </li></ul><ul><ul><li>1982 joins Siemens AG </li></ul></ul><ul><ul><li>1999 joins FSC </li></ul></ul><ul><ul><li>2000 - Chief Information Officer </li></ul></ul><ul><ul><li>2003 – in addition CFO </li></ul></ul><ul><ul><li>2007 – in addition CSO </li></ul></ul>
  26. 26. Fujitsu Siemens Computers: Strategy Evolution <ul><ul><li>Over the last 9 years we have transformed our company into an IT infrastructure provider, addressing more customer needs as customer expectations have risen </li></ul></ul><ul><ul><li>We have built know-how and experience in products, services, solutions, and in managing various combinations of these </li></ul></ul><ul><ul><li>We can now help customers to decide which IT infrastructure and which delivery model is best for them and deliver according to their needs </li></ul></ul>Time Value for our customers 1999 2003 2006 2009 Infrastructure Products + Infrastructure Solutions + Managed Services Becoming an Infrastructure Provider + Infrastructure as-a-service
  27. 27. The evolution goes on: New ownership structure <ul><li>Fujitsu Siemens Computers will become a wholly owned subsidiary of Fujitsu </li></ul><ul><ul><ul><li>FSC will continue to operate as a 50:50 Joint Venture until the end of FY2008 </li></ul></ul></ul><ul><ul><ul><li>On April 1, 2009 Fujitsu will acquire all of Siemens’s shares in FSC </li></ul></ul></ul><ul><ul><li>EMEA and Germany remains key-markets and Fujitsu Siemens Computers will strengthen its product development capacities in Germany </li></ul></ul><ul><li>Within the Fujitsu Group, Fujitsu Siemens Computers FSC will transform quicker and more efficient to a leading provider of IT infrastructures </li></ul><ul><li>Fujitsu and Fujitsu Siemens Computers will profit of mutual synergy effects </li></ul><ul><ul><ul><li>Expand scope of product and service offerings </li></ul></ul></ul><ul><ul><ul><li>Deliver integrated products/services globally </li></ul></ul></ul>“ Fully integrating Fujitsu Siemens Computers into the Fujitsu Group fits perfectly into our global growth strategy.” Kuniaki Nozoe, President of Fujitsu
  28. 28. The power behind: Fujitsu at a Glance Note: Fujitsu Group consolidated figures for fiscal year ended March 31, 2008. US$1 = ¥100. Principal Business Areas: Technology Solutions: System Products, Network Products, Services Ubiquitous Product Solutions: PCs, Hard Disk Drives, Mobile Phones Device Solutions: LSI Devices, Electronic Components Headquarters: Tokyo, Japan President: Kuniaki Nozoe Established: June 1935 Net Sales: US$ 53.3 billion Net Income: US$ 481 million R&D Spending: US$ 2.5 billion Employees: 167,000 worldwide <ul><li>Fujitsu’s global growth strategy focuses on: </li></ul><ul><li>Field Innovation: Improve the customer’s business, not just the IT business </li></ul><ul><li>Global Expansion: Shift the focus from Japan to global business </li></ul><ul><li>Environmental Contributions: Preserve the environment for future generations. </li></ul>
  29. 29. Thank you!