Welcome to the IT Future here in Brussels, and thank you also from my side for taking your precious time for our event!Mynameis Satoru Hayashi, Executive Vice Chairman of Fujitsu Technology Solutions.The themeofoureventis „Reshaping ICT, Reshaping Business“ , andthe title ofmypresentationis „Human Centric Intelligent Society“
So let us startToday´s Technology trends are well documented by analyst firms e.g. Gartner and others, but most experts agree that mainly these six topics form our world today.Mobile, Big DataSocialInternet of ThingsConsumerisationand of course, CloudThere are couple of problems when talking about these individually.It is the impact, not the technology, that matters.More importantly, its misleading to consider these trends in isolation.So we need to keep in mind, how do these technology trends relate to each other, and influence each other?
Besidesthetough global economicsituation, we also facemanychallenges.Agingsociety, environmental pollution, urbanization, Natural disasters e.g. earthquakes,andclimatechange.As an IT company, whatcanwe do to deal withtheseissues?
First, how can IT help prevent disasters or at least minimize damage?What is the role we can play?
Fujitsu helpeddevelopandoperatethe TsunamiWarning System of Japan.When an earthquake occurs, JMA* calculates the possibility of tsunami based on seismic information.Then an warning is issued within 3 minutes, with the estimated height of waves and their estimated arrival.This is then updated and refined in 2 minutes.Now after 2011, the entire system was upgraded to give even more accurate alerts.
Similarly, the simulations are being refined to provide city planners with more sophisticated, higher resolutions during a possible disaster. Here you can see the impact of the actual tsunami of 11.March re-simulated in high resolution.
Second, what can we do to deal with the issues of urbanization?One important aspect is giving more intelligence to transportation.
To address this, Fujitsu launched a cloud-based geospatial system in Japan called SPATIOWL. It is a multi-layer platform to handle various types of data.The currentapplication manages traffic information and road condition data.It gathers data from an incredibly rich variety of sources. e.g. from sensors planted in fleets of vehicles like taxis or trucks, from roadside sensors that monitor traffic flow. But it also can collect data from individuals and communities, from social media and real time events. Urban authorities could use it to manage the road system in real time or to plan their constructions.
Next, the issue of sustainable agriculture.Traditionally, agriculture is not a field where IT is used.This is changing rapidly.Drivers for change are the aging farmers: average age is now above 65 years old, how transfer knowledge and experience?Consumers desire for safer food: introduce food traceabilityDesire to decrease dependence on imports: how to get higher yields on the farmsTo address these, Fujitsu has developed a cloud-based solution which uses information e.g. from satellites and field sensors,where data is recorded and displayed in real-time.
The fourth big challenge of our societies is environmental management.In this aspect, Fujitsu is actively driving now in Saudi Arabia the transformation of industrial estates into eco-smart cities.
Saudi Arabia is trying to balance industrialization and environmental sustainability.As part of a Japanese consortium, Fujitsu is helping on three sites, Dammam, Riyad an Sudair.These sites are connected to the MODON HQ where the cockpit shows the actual status of air and water cleanness.
Lastly, the challenge of an ageing society and with it the rising costs of medical care.Especially in regions outside major metropols, it can take long time to get to the hospital which is of course very tiring.This issue is a huge problem also in tsunami-affected areas in East Japan.Fujitsu helps with new services supporting Elderly Care.
Human Centric Intelligent Society
Human Centric Intelligent SocietyReshaping ICT, Reshaping BusinessCopyright 2013 FUJITSUSatoru HayashiExecutive Vice Chairman of the Board, Fujitsu Technology Solutions
1 Net Sales: 4,38 Trillion Yen* / €36,5 B Operating income: 95,2 B Yen / €793 M Established: 1935 Employees: 169.000 R&D spending: 231 B Yen / €1,9 BAll figures as of 31.March 2013.Exchange rate used: 1 EUR = 120Yen.Fujitsu today
2Today’s technology trendsMobile Big Data SocialInternet of Things Consumerisation Cloud
3 By 2030, the world’s population will reach 8.3 billion pushing up the environmentalimpact to 2 times the Earth’s ability to absorb it.Challenges facing our societies2007202020301.5 Earths30 billion tonsEcological FootprintCO2 EmissionPopulation7 billion1.8 Earths38 billiontons7.7 billion2 Earths4.3 billion tons8.3 billion people
5The New Role of ICTCopyright 2013 FUJITSU Advancements in ICT will power innovation. Create customer value by combining modernization of existing ICT and newinnovation.
61990 2010 20202000Human CentricVendor IT Dept. Human CentricBusiness StrategyMainframeClient-ServerInternetKnowledge Creation,Activity SupportCloudMobileBig DataNetworkThe Era of Human Centric ICTRangeoftheuseofICTNetwork-centricComputer-centricProductivityImprovementBusiness ProcessTransformation
7 Copyright 2013 FUJITSUFujitsu’s VisionAworld where people are free to achieve their full potential and instinctively feel secure and in control.A world where knowledge is continually harnessed to drive new value and support sustainable growth.Human Centric Intelligent Society
8Disaster preventionThe role of ICT inmitigating the effects ofthe earthquake andtsunami that devastatedthe East Japan coast inMarch 2011
9Example - Tsunami Warning System When an earthquake occurs, JMA* calculates the possibility of tsunami Warning incl. estimated height is issued in 3 minutes* JMA – Japan Meteorological Agency
11Intelligent TransportA cloud-based intelligenttraffic managementsystem collects massesof data - from anincredibly rich variety ofsources.
12Example - SPATIOWLNavigationLocation data (coordinate)Analyze, Estimate and OptimizeReal-time information（event, SNS)External Information (site, weather etc.)Massive probeinformation(Automotive)Value creationNon-structured dataExtract correlation ofdata・Area informationservice・Traffic information・Vehicle management Based on location data, collect andanalyze an enormous volume and awide variety of data, and visualizethem in real-timeSpace and time database
13Sustainable AgricultureThe cloud-basedsolution deploys satellitetechnology for fieldmonitoring and mappingvisualization data whichis displayed in real timeto the office.
14Example – „Akisai” Food and Agriculture CloudFruitcultivationCattlehusbandryFieldcultivationGreenhouseFood and Agriculture Cloud■Enhancing competitiveness and enabling sustainable suppliesFujitsu Numazu PlantAkisai Farm
15Environmental ManagementTransforming industrialestates into eco smartcities in Saudi Arabia
16Example – MODON Saudi ArabiaEco Industrial City projectObjective/Scope• Environment management & improvement- air pollution monitoring (NOx, SOx, CO)- water condition• Total city management (energy, traffic, security)Target sites• Dammam 2nd, Riyadh 2nd (existing)• Sudair (new)Japanese consortium• Fujitsu, Fuji Electric, Metawater,• Mizuho Corporate Bank
17Elderly Care CloudOushin Sensei –Fujitsu ´s System tosupport Home Careand nursing services
18Elderly Care CloudExample – Oushin Sensei3 services newly released: Home Healthcare Support SaaS:more efficient home healthcareservices Home Team Care SaaS:Enabling broader collaborationbetween different care servicesthrough data coordination Contact Center Service:Providing patients and theirfamilies 24/7 support forcorrespondence and inquiriesHouse Call Team(Doctors, nurses)Practice Team(Nurses, staff)PreparationBack OfficediagnosemeasuresMobiledata entryOn-the-go Patient´s HomeReal-timescheduleadjustments;InformationCheck;NavigationDataentryCollaborationAnalysisVisit recordsScheduling
19Work with customers to realize innovationDiscover and create new value for aHuman Centric Intelligent SocietyDisaster PreventionMedical care AgricultureNavigationCloudBig data EnvironmentNext-generation computing Next-generation front-endNext-generation networkAdvanced Platform Technology
20Fujitsu is striving to create aprosperous future for customersand society through the power ofICT