Bruno Sirletti
Head of Marketing Fujitsu WEMEIA
FUJITSU
WORLD TOUR
2014
Copyright 2014 FUJITSU LIMITED
Copyright 2014 FUJITSU LIMITED
Copyright 2014 FUJITSU LIMITEDINTERNAL USE ONLY
Chapter 1 :
How will the
future be
differen...
Copyright 2014 FUJITSU LIMITED
Copyright 2014 FUJITSU LIMITED
The Hyperconnected World
 The emerging new world where peop...
Internet of Things & Big Data
 IoT & big data bring huge growth potential to the global economy
INTERNAL USE ONLY Copyrig...
Copyright 2014 FUJITSU LIMITED
 Innovation cost has gone down significantly
Source) Key Note Speech, VCJ Venture Alpha Co...
Copyright 2014 FUJITSU LIMITED
 Example: TechShop
Anybody can be a manufacturer
A new industrial revolution
 Led by people empowered by ICT
Copyright 2014 FUJITSU LIMITED
Solve difficult social challenges
Environment
Population Growth Urbanization
Food
Aging
Nat...
Copyright 2014 FUJITSU LIMITED
 How people use technologies
A key driver for the future…
Copyright 2014 FUJITSU LIMITED
The human-centric paradigm
Productivity-centric Paradigm Human-centric Paradigm
Character-
...
Human Centric Intelligent Society
 Through ICT, people will be empowered to
create business and social innovation.
This i...
Copyright 2014 FUJITSU LIMITEDCopyright 2014 FUJITSU LIMITED
Chapter 2 :
A new
approach to
innovation
Copyright 2014 FUJITSU LIMITED
0 10 20 30 40 50
Financial
Product
Geographic growth
Operations
Sales&Marketing
Customer
Wo...
Copyright 2014 FUJITSU LIMITED
Creative
Intelligence
 Enabling people, information and infrastructure leads to innovation...
Copyright 2014 FUJITSU LIMITED
Human Empowerment
 Empower employees, connect with individual customers, drive open innova...
Copyright 2014 FUJITSU LIMITED
Creative Intelligence
 Create knowledge, support decisions, span industries & break silos
Copyright 2014 FUJITSU LIMITED
 Connect everything with ICT, optimize the entire infrastructure
Connected Infrastructure
Copyright 2014 FUJITSU LIMITED
Customer Cases
Engineers can maintain aircraft easily and accurately
by using Fujitsu AIT(R...
Copyright 2014 FUJITSU LIMITED
Customer Cases
Fujitsu’s cloud and augmented reality (AR) technology help
Metawater to mana...
Copyright 2014 FUJITSU LIMITED
Customer Cases
AEON
Connected Infrastructure
Sensors/IoT and cloud infrastructure
Creative...
Copyright 2014 FUJITSU LIMITED
Copyright 2014 FUJITSU LIMITED
Chapter 3 :
What we can
do for you
Copyright 2014 FUJITSU LIMITED
Human Centric Innovation
 Enabling your people, information and infrastructure
Connected
I...
Copyright 2014 FUJITSU LIMITED
 Bringing together the 3 dimensions will create innovative business models
Human Centric I...
Copyright 2014 FUJITSU LIMITED
Blending ICT into Business Models
People, things and processes are connected across boundar...
Copyright 2014 FUJITSU LIMITED
Cloud enables a Eco System platform
 Cloud connects everything, enabling a new, distribute...
Copyright 2014 FUJITSU LIMITED
Values we provide
 We provide an
integrated portfolio of
technologies and
services to enab...
Copyright 2014 FUJITSU LIMITED
We are your
innovation partner
 Blend your business know-how
with our technology know-how
Copyright 2014 FUJITSU LIMITED
Will you join our journey to a
human centric intelligent
society?
shaping
tomorrow
with you
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Fujitsu World Tour Belgium How will the future be different

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How will the future be different?
The Hyperconnected World

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Fujitsu World Tour Belgium How will the future be different

  1. 1. Bruno Sirletti Head of Marketing Fujitsu WEMEIA FUJITSU WORLD TOUR 2014 Copyright 2014 FUJITSU LIMITED
  2. 2. Copyright 2014 FUJITSU LIMITED Copyright 2014 FUJITSU LIMITEDINTERNAL USE ONLY Chapter 1 : How will the future be different?
  3. 3. Copyright 2014 FUJITSU LIMITED Copyright 2014 FUJITSU LIMITED The Hyperconnected World  The emerging new world where people, information, things and infrastructure are connected via network, transforming work and life everywhere
  4. 4. Internet of Things & Big Data  IoT & big data bring huge growth potential to the global economy INTERNAL USE ONLY Copyright 2014 FUJITSU LIMITED 2013 10 billion 2020 50+ billion 1GB/s 20TB/h 100GB - A self-driving car - A jet engine in the air - An individual genome Things connected to the internet
  5. 5. Copyright 2014 FUJITSU LIMITED  Innovation cost has gone down significantly Source) Key Note Speech, VCJ Venture Alpha Conference, Mark Suster (Partner, GRP) “The State of the Venture Capital Markets” OCTOBER 20, 2011 2009 $50K 2005 $500K 2011 $5K 2000 $5m Open source Developers Start Companies Cloud Anybody can start a digital business
  6. 6. Copyright 2014 FUJITSU LIMITED  Example: TechShop Anybody can be a manufacturer
  7. 7. A new industrial revolution  Led by people empowered by ICT
  8. 8. Copyright 2014 FUJITSU LIMITED Solve difficult social challenges Environment Population Growth Urbanization Food Aging Natural Disasters  Aligning business with positive social outcomes is important
  9. 9. Copyright 2014 FUJITSU LIMITED  How people use technologies A key driver for the future…
  10. 10. Copyright 2014 FUJITSU LIMITED The human-centric paradigm Productivity-centric Paradigm Human-centric Paradigm Character- istics  Efficiency  Creativity  Processes , static  Autonomy, dynamic  Information  Knowledge  Past  Present(real time) & future  Own  Share  Lead by organizations  Lead by individuals  High innovation cost  Low innovation cost  Closed innovation  Open innovation Role of ICT  Improvement of productivity  Cost reduction  Empowerment of people  Improvement of value  Innovation of business model
  11. 11. Human Centric Intelligent Society  Through ICT, people will be empowered to create business and social innovation. This is our vision for a sustainable future. 10
  12. 12. Copyright 2014 FUJITSU LIMITEDCopyright 2014 FUJITSU LIMITED Chapter 2 : A new approach to innovation
  13. 13. Copyright 2014 FUJITSU LIMITED 0 10 20 30 40 50 Financial Product Geographic growth Operations Sales&Marketing Customer Workforce Cost Profitability Growth Top Priority 2nd 3rd  The top priority for CEOs is Growth. Technology is the key driver. Changing Business Priorities Source:Mark Raskino, Jorge Lopez(Gartner)MARCH 25, 2013 「CEO and Senior Executive Survey 2013: As Uncertainty Recedes, the Digital Future Emerges」 Science & Technology is… Accelerating Slowing 62% 38%
  14. 14. Copyright 2014 FUJITSU LIMITED Creative Intelligence  Enabling people, information and infrastructure leads to innovation Three dimensions for innovation Human Empowerment Connected Infrastructure People Information Infrastructure
  15. 15. Copyright 2014 FUJITSU LIMITED Human Empowerment  Empower employees, connect with individual customers, drive open innovation
  16. 16. Copyright 2014 FUJITSU LIMITED Creative Intelligence  Create knowledge, support decisions, span industries & break silos
  17. 17. Copyright 2014 FUJITSU LIMITED  Connect everything with ICT, optimize the entire infrastructure Connected Infrastructure
  18. 18. Copyright 2014 FUJITSU LIMITED Customer Cases Engineers can maintain aircraft easily and accurately by using Fujitsu AIT(RFID). Boeing & Airbus AIT* Connected Infrastructure AIT & cloud infrastructure Creative Intelligence Industry-wide maintenance knowledge Human Empowerment RFID-enabled business service *Automatic Identification Technology
  19. 19. Copyright 2014 FUJITSU LIMITED Customer Cases Fujitsu’s cloud and augmented reality (AR) technology help Metawater to manage water and sewerage. Metawater Connected Infrastructure Sensors, IoT and cloud infrastructure Creative Intelligence Data analysis Human Empowerment Remote monitoring AR field service Knowledge sharing
  20. 20. Copyright 2014 FUJITSU LIMITED Customer Cases AEON Connected Infrastructure Sensors/IoT and cloud infrastructure Creative Intelligence Data analysis Human Empowerment Smartphones Knowledge sharing “Akisai”, Fujitsu’s agriculture cloud enables farmers to get better results by harnessing information.
  21. 21. Copyright 2014 FUJITSU LIMITED Copyright 2014 FUJITSU LIMITED Chapter 3 : What we can do for you
  22. 22. Copyright 2014 FUJITSU LIMITED Human Centric Innovation  Enabling your people, information and infrastructure Connected Infrastructure Human Empowerment Creative Intelligence
  23. 23. Copyright 2014 FUJITSU LIMITED  Bringing together the 3 dimensions will create innovative business models Human Centric Innovation Human Empowerment Creative Intelligence Connected Infrastructure - Engagement - Collaboration - Sensing - Action Support - Decision Support - Process Optimization Information Massive amounts of Information (Big Data) People Enormous number of Individuals Infrastructure Mobile, sensors, IoT infrastructure
  24. 24. Copyright 2014 FUJITSU LIMITED Blending ICT into Business Models People, things and processes are connected across boundaries Real-time information from ICT systems, sensors & web Act through digitalized things and infrastructure Optimize processes (as a service) Integrate information and create knowledge by analysis Human Empowerment Connected Infrastructure Creative Intelligence
  25. 25. Copyright 2014 FUJITSU LIMITED Cloud enables a Eco System platform  Cloud connects everything, enabling a new, distributed form of business Intelligent Business Platform (Cloud) Connected Infrastructure for Internet of Things Value Web Cross-industrial Digital Ecosystem
  26. 26. Copyright 2014 FUJITSU LIMITED Values we provide  We provide an integrated portfolio of technologies and services to enable customers to innovate and deliver growth Software Defined Infrastructure Big DataIntegration Mobility Computing Security Cloud Services
  27. 27. Copyright 2014 FUJITSU LIMITED We are your innovation partner  Blend your business know-how with our technology know-how
  28. 28. Copyright 2014 FUJITSU LIMITED Will you join our journey to a human centric intelligent society? shaping tomorrow with you

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