Fujitsu as dynamic as your datacenter business

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Fujitsu as dynamic as your datacenter business

  1. 1. Copyright 2012 FUJITSUOlivier DelachapelleServer System SalesHow the Cloud is Redefining Server DesignWhat is driving the change in the data center?
  2. 2. 1Objectives of the session Outlook of current datacenters solutions development From paradigm shift to deployment models From a product led to a solutions and services led approach Deep dive into integrated solutions Key take-awaysCopyright 2013 FUJITSU
  3. 3. 2Important Market TrendsThe market paradigm is shiftingTraditional SegmentAnnual Global x86 Vendor Revenue Growth ($): Compound Annual Growth Rate 2012 - 2015 (Gartner – 12/12) + 4.7%New Business Segments:Integrated Systems: Will account for 35% of total server shipment value by year-end CY2015 (Gartner) 35%Ubiquitous Virtualization: Share of Images deployed as Virtual Machines by CY2015 (Gartner) 83%Annual Growth of x86 Workloads: Compound Annual Growth Rate until 2015 (Gartner) +21%In-Memory Database Market Forecast by CY2015: (IDC, 7% CAGR) +31%BI Analytics Market Forecast by CY2015: (Gartner, 7% CAGR 2012 - 2015) +24%Conclusion: Significant growth lies in segments such as vertically integrated solutions and complex applications Virtualization still providing a growth engine for 2 more yearsCopyright 2012 FUJITSU
  4. 4. 3Commodity Procurement– Driven by Acquisition CostA Market Paradigm Shift is imminentYesterdayIT Centric ApproachToday & TomorrowBusiness Centric ApproachWhich server class?What kind of storage?Which OS/Hypervisor?Which brand?Strategic Decision– Based on Solution Lifecycle ValueBusiness ChallengeApplication to address thisDeployment scenarioOptimized:Private/Hybrid CloudIntegrated Application / Infrastructure SystemsVirtualized Server / Physical ServerCopyright 2012 FUJITSU
  5. 5. 4The Result: Demands are FragmentingCopyright 2012 FUJITSUFujitsu• DI Blocks• Appliances• Rapid StructureFujitsu• PRIMERGY• PRIMEQUESTFujitsu• ServicesPortfolioFujitsu• Global Cloud
  6. 6. 5Transitioning from Servers to SolutionsCopyright 2012 FUJITSUFujitsus OfferingDifferentiation & Value addMicrosoftWindowsServer 2012DI Blocks,DI 4 VMware vCloud,MicrosoftPrivate CloudFastTrack,Fujitsu CloudVMware vSphereFujitsu ETERNUS/Windows StorageServer,Microsoft Hyper-V, RHEL+ROR, FujitsuReferenceArchitectures andAppliance,FlexFrame for SAP+Starting point23456789110 Way forward, what todo?Stage 0 Stage 1 Stage 2 Stage 3Consolidation &RationalizationSavings up to 10%Hardwareefficiency, Capitalcost, …Virtualize & standardizeSavings up to 40%HypervisorTechnologyOutcome:Cost reductionLower powerconsumptionLower maintenanceFreeing-up resourcesPool & sharenext level data centersDistributedvirtualisationOutcome:Increased agilityReduce time to marketIncrease service qualityby businessDynamic & InnovativeNew and upgraded DataCenters, Cloud ApproachPrivate/Hybrid CloudOutcome:Self ServiceUtility computingFlexibility & agilityCapital & operationalcostStagesFUJITSUPRIMERGY+ +Level ofsophisti-cationFujitsu CloudFlexible & on demandsourcingFujitsu Cloud(hybrid/public Cloud)Outcome:Added flexibility,predictable, cost efficientsourcingmodels, Capacity onDemand+Stage 4Platform led business Services led business
  7. 7. 6Hardware focusedHardware & Software BundlesReference Architectures & Rapid StructuresIntegrated Infrastructure Solutions/AppliancesLegacyCurrent & Future “Everything as a Service”Differentiated Deployment ModelsAddressing Diverse Maturity Levels23456789110Stage 0 Stage 1 Stage 2 Stage 3Consolidation &RationalizationSavings up to 10%Hardware efficiency,Capital cost, …Virtualize & standardizeSavings up to 40%HypervisorTechnologyOutcome:Cost reductionLower powerconsumptionLower maintenanceFreeing-up resourcesPool & sharenext level data centersDistributedvirtualisationOutcome:Increased agilityReduce time to marketIncrease service qualityby businessDynamic & InnovativeNew and upgraded DataCenters, Cloud ApproachPrivate/Hybrid CloudOutcome:Self ServiceUtility computingFlexibility & agilityCapital & operationalcostStagesLevel ofsophisti-cationFlexible & on demandsourcingFujitsu Cloud(hybrid/public Cloud)Outcome:Added flexibility,predictable, cost efficientsourcing models,Capacity on DemandStage 4Platform led business Services led business
  8. 8. 7Deep Dive – Integrated SolutionsCopyright 2012 FUJITSU
  9. 9. 8Customer options to move forwardCopyright 2013 FUJITSUBest of breed componentsBuild your IT according to yourdefinition1Reference ArchitecturesRely on proven and tested ITdesigns2Cloud ServicesSteer clear of technology4Integrated SolutionsTurn your IT faster into abusiness advantage3
  10. 10. 9Public/Service ProviderCloudApplicationDesigning your server, storage, network,and facilities IT infrastructure in your data center around what mattersmost -- your workloads -- and not the other wayaround (Forrester).What about Virtualization/Cloud?Copyright 2013 FUJITSUBest of breedcomponentsReferenceArchitecturesIntegratedSolutionsCloud ServicesStorageServerNetworkApplicationStorageServerNetworkApplicationApplicationVirt. Layer/Private CloudServerNetworkStorage
  11. 11. 10What are the trade-offs?Copyright 2013 FUJITSUFewManyTechnology/integration skills neededShortLongAverage time to operation of new/extended servicesNothingEverythingDetermine technologyBest of breedcomponentsReferenceArchitecturesIntegratedSolutionsCloud Services
  12. 12. 11Customers BenefitsCopyright 2013 FUJITSUBusiness Benefits Reduce implementation time andeffort to a minimum Lower risk for IT project failure Meet the individual demand of yourcustomer Reduced implementation time andeffort Lower risk for IT project failure Highly customizable to the individualneedsIntegratedSolutionsReferenceArchitectures Pre-designed, pre-configured Pre-installed and delivered exAugsburg Factory with SOC Pre-defined and validated Detailed build instruction andconfiguration description
  13. 13. 12Fujitsu IT Infrastructure SolutionsCopyright 2013 FUJITSUCopyright 2013 FUJITSUIntegratedSolutionsReferenceArchitecturesInfrastructure Specific WorkloadCluster-in-a-BoxCloud InfrastructuresInfrastructure forServerVirtualizationRapidStructureFlexFrame forSAPSAP HANADI Block vCloudvShape(VMware, Microsoft, Citrix*)ApplianceInfrastructure forDesktopVirtualizationVDI Bundles(VMware, Microsoft*, Citrix’)SharePoint*Data Warehouse (SQL)SAP Business OneAnalyticsCiB CX CiB BXLync*Exchange**plannedVDIVDI-Bundle Mfor VMware Scalable VDIVDI-in-a-Box
  14. 14. 13Fujitsu Cluster-in-a-boxCopyright 2013 FUJITSUOne box as your solution Continuous availability at affordablecosts to protect important data andbusiness services in legacy dual nodecluster mode (without Hyper-V) Entry to virtualized IT environments withincreased availability, load balancing,live migration in Hyper-V mode Windows VMs preinstalled Linux VMs etc. fully supported Everything redundant using latesttechnology with well synchronizedcomponents Using latest Windows Server 2012including Storage Spaces functionality Easy orderable with a SOCHigh available solution based on PRIMERGYservers and Microsoft Windows Server 2012
  15. 15. 14Key Take-awaysNew business demands require a new level of data center agilityFujitsu is offering extended deployment capabilities from a productled approach into a Solutions and Services led approach.Fujitsu is embracing the paradigm shift by launching a newportfolio of integrated solutions to answer customersrequirementsCopyright 2012 FUJITSU
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