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Jobs to be done | product marketing

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We are here to "do a job"
The framework explains why some people "hire" (buy) products and why certain tradeoffs are made in our customers' mind.

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Jobs to be done | product marketing

  1. 1. Jobs to be Done In Product Marketing 5 key takeaways
  2. 2. “I’ve heard of it… just not sure what it really is…” What is it?
  3. 3. Jobs-to-be-done: Explains why people make buying decisions Product Marketing: Process of bringing products to market
  4. 4. 1. We are here “to do a Job”
  5. 5. Life meets struggling moment
  6. 6. Product/ Service to remove struggling moments
  7. 7. When you are bored
  8. 8. When you are bored
  9. 9. When you are stressed at work
  10. 10. When you are stressed at work
  11. 11. 2. Perceived Progress
  12. 12. When you are stressed at work
  13. 13. When you are stressed at work Project management vs Holiday at the beach
  14. 14. 3. Triggers
  15. 15. Stressed at work?
  16. 16. Stressed at work? …lots of people are.
  17. 17. Stressed at work? Promotion hinges on the next project
  18. 18. Stressed at work? Burning the midnight oil on some 4 month project
  19. 19. 4. It is a flow
  20. 20. Research Accoms.
  21. 21. Research Accoms.
  22. 22. 5. Design for Progress
  23. 23. Jobs-to-be-done: Get to work on time
  24. 24. Jobs-to-be-done: Get to work on time
  25. 25. Features that matter… Loud Sleep- inducing Fast
  26. 26. Product Marketing takeaways
  27. 27. 1. During Customer Research, Look for the “Job-to-be-Done”
  28. 28. 2. When Advertising, Highlight perceived progress
  29. 29. 3. When Targeting Look for Psychographic or Behavioural triggers
  30. 30. 4. In Product Design, Stop and start your product at good points in the flow
  31. 31. 5. When Copywriting, Highlight features that matter to the job
  32. 32. Thank you Blog: https://blog.product-lens.com/ @product_lens https://www.facebook.com/ TheProductLens/

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