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The Startup Curry: Lessons from India on Entrepreneurship

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The keynote was presented at London and Dublin at various startup communities. To invite us to speak at your event : http://www.andrinemendez.com/speaking

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The Startup Curry: Lessons from India on Entrepreneurship

  1. 1. TARTUP THE CURRYFROM INDIA
  2. 2. GOOD EVENING
  3. 3. Entrepreneur | Think Tank Founder @
  4. 4. I'm a Think tank @saltmangotree,a Marcom company i founded which helps some of the biggest brands with marketing & creative strategies.
  5. 5. MY CREW
  6. 6. STARTUP MANTRAS MANTRAS FROM
  7. 7. THE JUGAAD JUGAAD NOTHING WORKS ACCORDING TO THE PLAN
  8. 8. Jugaad is a Hindi word that roughly translated as " overcoming hash constraints by improvising an effective solution using limited resources. THINK FRUGAL , BE FLEXIBLE
  9. 9. There was never a business plan or a elevator pitch prepared. Being out there, doing things & being seen was more important. Things never happen like in an excel sheet. GET THINGS DONE.PERIOD.
  10. 10. THE SHOW SHOW FAKE IT UNTIL YOU MAKE IT
  11. 11. You don't want to be dishonest or disingenuous, but you do want to visualise what success would look like and behave as if you already fit the part LIVE TOMORROW,TODAY.
  12. 12. It's like a man riding a lion. People think, " This guys's brave" . And he's thinking, ' How he he'll did I get on a lion,and how do I keep from getting eaten?" LIVE TOMORROW,TODAY.
  13. 13. HOW WE DID IT
  14. 14. By creating movie posters around each of our crew member & creating content that projected the heart of the company out, we not only created a good show but one that paid off pretty well with business leads & HR leads. IT PAYS OFF.INBOUND LEADS & HR.
  15. 15. INBOUND BUSINESS LEADS
  16. 16. SAY TEEK HAI TEEK HAI SAY YES,THEN LEARN HOW TO DO IT LATER
  17. 17. The famous head-shake statement " TEEK HAI " which could be translated as " sort of yes ". While in a startup never miss an oppurtunity that will let you get ahead GETTING AHEAD.MATTERS.
  18. 18. GO LEAN LEAN START SOMETHING SMALL BUILT IT BIG
  19. 19. There is nothing called a perfect team or budget. You simply start with what you have. DONT WAIT FOR NUMBERS.
  20. 20. BE WANDERER WANDER TRAVEL & FIND OUT WHERE THE ACTION IS
  21. 21. It's not about just moving to Silicon Valley or metros. But to find out that place where things work for you.It might not be always the obvious one. KILL YOUR COMFORT ZONE.
  22. 22. LEVERAGE TECHNOLOGYSTART SOMETHING SMALL BUILT IT BIG
  23. 23. The purpose of technology is to simplify & maximise your efforts. Find out tools that will help you find more time. FIND MORE TIME.
  24. 24. PAMPER YOURSELF PAMPER GET ALIFE
  25. 25. Look good. feel Good. INVEST IN YOURSELF.
  26. 26. JAN 2014 ACQUIRED SALTMANGOTREE GOT
  27. 27. SO WHAT YA DO
  28. 28. YOUEXPLOREInternet has made world a smaller place.everything you need is just a click away & so what are you clicking on ? LEARN
  29. 29. YOUCOPYA great idea is nothing but just a beautiful adaption of the already existing one. You need not reinvent the wheel, all you need to do is fix on a point/person & copy everything that's worked there and thanks to social media it's all possible. FOCUS
  30. 30. YOUSELFIE-A-DAYThe Internet puts your Life out there for everyone to see. So when they 'Google' you, what's your story gonna be ? LOVE
  31. 31. YOUPAY FORWARDTechnology has drastically changed how 'Time' works.to stay ahead out there, you literally need to 'DO' ahead DO
  32. 32. Q&A
  33. 33. @Andrine_Mendez mail@andrinemendez.com

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