2. Supersize Me:
How too much of McDonald's will
make you feel!
• Eat three meals a day
for one month at
McDonalds
• Fascinating look at our
relationship with fast
food, and exactly what
kind of an effect it has
on us.
http://www.youtube.com/watch?v=N2diPZOtty0
3. The film had an incredible impact.
• The one thing I had hoped that would happen with this
movie, was it would make people start to think about how
they eat, how they live. Nobody walks out of this movie and
calls their lawyer to sue McDonalds.
• People walked out saying, 'I need to pay more attention to
what I eat. I need to pay better attention to how I live. I
need to exercise more.'
• Parents are walking out saying, 'I need to be a better role
model to my kids. I need to cook more at home. I'm going
down to my kids school Monday morning and see what
the hell they're feeding my kids, because I have no idea.‘
• Morgan Spurlock , 2004
http://www.dvdtalk.com/interviews/morgan_spurlock.html
5. Jamie Oliver's 2004 “Feed Me Better”
campaign improved academic results
The United Kingdom: Healthier school dinners introduced by
Jamie in 2004, significantly improved pupils' test results in
the UK, and cut the number of days they were off sick.
• Oliver took fast food off canteen menus in favour of creamy
coconut fish and Mexican bean wraps.
• The number of "authorised absences" (= illness) fell by 15% in
the wake of the campaign.
• The researchers estimated that the proportion of students
who got level 4 in their English exams increased by 4.5
percentage points after his intervention.
6. Food for thought
The old Greenwich menu ...
• Burgers and chips
• Sausage rolls
• Fish fingers
• Drumstick-shaped turkey nuggets
• Chicken nuggets
And the new one
• Roast beef and all the trimmings
• Mushroom and lentil bake
• Mexican bean wrap
• Lamb and vegetable pie
• Creamy coconut fish
7. Jamie’s Food Revolution
America's unhealthiest city, Huntington, West
Virginia, give him short shrift:
Jamie Oliver was ridiculed by a local radio DJ and even
dressed up as a giant pea pod in an attempt to turn the
US school children on to his healthy eating agenda.
"We don't want to sit around and eat lettuce all day,"
radio DJ Rod Willis snapped at Oliver during the first
episode of Jamie Oliver's Food Revolution. "You come
to town and you say you're going to change our menus.
I just don't think you should come here and tell us
what to do."
9. Overweight Norway
Voksne menn har gått jevnt opp i vekt siden - KMI <18,5: undervekt
1960-årene. Kvinnene har økt jevnt siden 1985. - KMI 18,5-24,9: normalvekt
- KMI 25,0-29,9: overvekt
Source: Folkeinstituttet - KMI 30,0+: fedme
10. Overweight youth
Solution?
Allow youth to have an operation to rid them of excess fat?
Photo os from Rikscentrum för överviktiga barn, Huddinge Universitetssykehus, i
Sverige, 2002. Foto: Huddinge Universitetssykehus
11. Comprehension
A. Speed, efficiency, control, and standardization.
B. You have much less contact with people when you use services like an
ATM or a drive-in McDonald’s. There are even drive-in windows for
marriage and divorce.
C. In one month, Morgan Spurlock of “Supersize Me” ate 13.5 kilos of
sugar, 5.5 kilos of fat, and gained 11.25 kilos.
D. 50%. Poor diet and a lack of exercise.
E. You may have less time to think; buying becomes a habit; we are
manipulated by advertising, our life styles get more standardized.
Also, advertizing makes us want the same things.
F. Today there are 30,000 McDonald’s restaurants in 119 countries serving
close to 50 million guests.
G. China, Turkey, India, Brazil, and many others.
H. They are lifted out of poverty and old-fashioned traditions; they lose
their distinctive charm and regional culture.
12. Food Crisis – High Prices
Research and write a text
• Click on the link below and search for ‘food price’. Read news articles from at least three countries
and sum up their main points in a short outlining text on the subject. In your text you should also
include comments to these questions.
- How do the texts differ in angle and contents?
- What are the causes of the food price crisis?
- Where is the food situation at its most critical?
- How are people reacting to the rising prices?
• The newspaper articles that you choose will most likely answer all of these questions, if not choose
from the articles below.
• Net Resources
http://www.newsnow.co.uk/h/
• Further Articles
Telegraph.co.uk
Food shortages: how will we feed the world?
http://www.telegraph.co.uk/earth/main.jhtml?xml=/earth/2008/04/22/scifood122.xml
Make Wealth History
Feeding the World in 2008 - biofuels or bread?
http://makewealthhistory.org/2008/02/26/feeding-the-world-in-2008-biofuels-or-bread/
CNN
http://edition.cnn.com/2008/WORLD/americas/03/24/food.ap/index.html
RadioFreeEurope
World: Governments Take Action To Curb Rising Food Prices, But At What Cost?
http://www.rferl.org/featuresarticle/2008/04/0f08bc1d-e1fb-46d4-b3c1-3af475991609.html
