The proliferation of connectivity and an ongoing spurt of revenue from parts eRetailing have made digitalization one of the burning questions in the automotive aftermarket. Most participants understand the urgency of having a digital strategy, but also face daunting challenges in engaging consumers digitally and maximize revenue growth from these emerging channels. This briefing will provide several strategic insights into the evolving nature of parts eRetailing, including:
- Key competitive factors
- Operational challenges faced by traditional parts distributors and retailers, eRetailers OEMs, dealer groups and parts suppliers.
- Best practices in digital retailing
- Comprehensive case studies