Technical Insights: Mobile Presence - Technology Benchmarking & Stakeholder Analysis


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Presentation on mobile presence and technology benchmarking and stakeholder analysisby a Frost & Sullivan industry analyst.

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Technical Insights: Mobile Presence - Technology Benchmarking & Stakeholder Analysis

  1. 1. Mobile Presence : Technology Benchmarking & Stakeholder Analysis<br />D24B-TI<br />November 2010<br />
  2. 2. Research Snapshot and Scope<br /><ul><li>Within the past one year, novel standard specifications were released pertaining to the wireless pairing technologies which include: Bluetooth 4.0, Wi-Fi Direct and Wireless USB 1.1. This could thereon demonstrate that with the rising ubiquity of smart mobile devices, it has impelled the crucial need to have in place more advanced wireless pairing mechanisms. These wireless pairing technologies essentially focuses on facilitating mobile devices to transfer critical data among themselves without the need to interconnect to the wireless networks or access points.
  3. 3. Thus, the core objective of this research service is to assess and benchmark these wireless pairing technologies and identify their key strengths. Leveraging on our analysis, each specific technology could there upon be optimized for different functionalities.
  4. 4. In brief, this research service provides the following:
  5. 5. A technology overview of the wireless pairing technologies and current trends
  6. 6. Different stakeholders’ critical role in the technology advancement and commercialization of each technology
  7. 7. Technology benchmarking of wireless pairing alternatives – via an analytical hierarchy process (AHP), a multi criteria decision making tool.
  8. 8. List of patents to give an insight on notable activities</li></li></ul><li>Overall Brief<br /><ul><li>Wireless pairing essentially focuses on enabling devices to seamlessly interconnect without the need of the wires, Internet or mobile operators’ network
  9. 9. Devices could hence establish connections in a more accelerated manner</li></ul>Sneak Preview<br /><ul><li>Promises to provide a more viable platform for interconnectivity
  10. 10. Rich media or resource-rich mobile data could be transmitted in a vastly improved channel stream</li></ul>Why is it important?<br /><ul><li>Facilitates an easier and smoother connection
  11. 11. Faster mobile data transmission
  12. 12. Provides a more secured wireless platform </li></ul>Key Strengths<br />
  13. 13. Technology Snapshot<br />Wireless Devices Pairing<br />
  14. 14. Technology Trend Analysis Current Trends<br />Bandwidth : Bandwidth speed is generally low and inept to sync with real time rich media data<br />At this point of time, the wireless pairing connectivity is constrained by the inherent capacity of the wireless technology<br />In the future, wireless pairing could easily leverage on the native capacity of the mobile device and deliver a more seamless and enriching experience to end users <br />Unidirectional:Data transmission via each device pairing is commonly restricted for one way traffic <br />Discoverability: Limited to the underlying technology capacity without including other aspects : location, positioning or orientation of the device<br />One to One: Presently, wireless device pairing is stringently for one to one wireless connectivity<br />
  15. 15. Technology Trend Analysis Technology – Accelerators <br />Accelerators<br />
  16. 16. Technology Trend Analysis Technology – Challenges<br />Challenges<br />
  17. 17. Industry Value Chain & Stakeholders<br />International Industry Standard<br />Software Protocol Stack Implementers<br />Silicon Implementers<br />End Product Manufacturer<br />Application Developer<br />
  18. 18. Technology Benchmarking - Analytical Hierarchy Process (AHP) <br />Objective<br />Wireless Device Pairing <br />Technology Benchmarking<br />Level 0<br />Level 1/2<br />Alternatives<br />Technology Capability<br />End User Technology <br />Expectation<br />Market Adoption<br />Stakeholder Salience<br />Power(S) <br />Legitimacy<br />Urgency<br />Bandwidth<br />Range<br />Backward <br />Compatibility<br />Security<br />Potential <br />Demand<br />Potential <br />Application<br />Product <br />Availability<br />Power(T)<br />Frequency<br />Multiple <br />Pairing<br />Formal <br />Perceived<br />Positional<br />Personal<br />Political <br />Recent<br />Action<br />Number<br />Relevance<br />WIFI Direct<br />Wireless USB 1.1<br />Bluetooth 4.0<br />
  19. 19. AHP – Alternative Comparison Against Level 1 & Level 2 Criteria<br />
  20. 20. Key Findings<br />1<br />Surging adoption of smartphones, tablets and other smart mobile devices together with their increasing processing ability and storage capacity are few of the key drivers fueling the dire need to have in place more robust and viable wireless pairing mechanisms.<br />2<br />Interestingly, these mobile devices could not only interconnect with other smart mobile devices but equally peripheral devices such as headsets, watches, keyboards, health and fitness devices and many more. Such seamless connectivity could thereon unlock the potential of numerous end user applications which were unattainable in the recent past.<br />3<br />Different stakeholders possess unique levels of influence for the advancement of a particular wireless pairing technology. Thus, their role could prove to be fundamentally important for the commercialization of such wireless pairing solution. <br />4<br />From our analysis, the prowess of Bluetooth 4.0 and Wi-Fi Direct has received tremendous recognition from the stakeholders and could be integrated extensively in future mobile devices and applications. <br />5<br />However, Wireless USB 1.1 is still finding difficulties to penetrate the commercial market as stakeholders have a higher tendency to adopt other competing alternatives. This could be perceived as contradictory as wired USB has been extremely prevalent for device connectivity in the past. <br />6<br />An AHP based analysis of the three wireless pairing technologies reveals that Wi-Fi Direct has a greater impact bagging a 55.08% priority rating, when rated against parameters such as range, bandwidth, power consumption, frequency spectrum and many more. <br />