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Tata Communications Award Write Up

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Tata Communications Receives Frost & Sullivan's 2019 Global Hybrid Cloud Services Product Line Strategy Leadership Award

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Tata Communications Award Write Up

  1. 1. FROST & SULLIVAN BEST PRACTICES AWARD Product Line Strategy Leadership 2019 HYBRID CLOUD SERVICES - GLOBAL
  2. 2. BEST PRACTICES RESEARCH © Frost & Sullivan 2019 2 “We Accelerate Growth” Contents Background and Company Performance ........................................................................3 Industry Challenges..............................................................................................3 Product Line Strength and Customer Impact............................................................3 Conclusion...........................................................................................................7 Significance of Product Line Strategy ............................................................................8 Understanding Product Line Strategy Leadership ............................................................8 Key Benchmarking Criteria ....................................................................................9 Best Practices Award Analysis......................................................................................9 Decision Support Scorecard ...................................................................................9 Product Line Strength .........................................................................................10 Customer Impact ...............................................................................................10 Decision Support Matrix ......................................................................................11 Best Practices Recognition: 10 Steps to Researching, Identifying, and Recognizing Best Practices .................................................................................................................12 The Intersection between 360-Degree Research and Best Practices Awards.....................13 Research Methodology ........................................................................................13 About Frost & Sullivan ..............................................................................................13
  3. 3. BEST PRACTICES RESEARCH © Frost & Sullivan 2019 3 “We Accelerate Growth” Background and Company Performance Industry Challenges Frost & Sullivan has been covering hybrid cloud since 2009. At that time, many public cloud providers and industry experts were expecting businesses to go “all in” on public cloud - with some stating that such a shift would happen within five years. That prediction — one that Frost & Sullivan’s own research contradicted — failed to consider enterprise needs that public cloud could not yet solve; specifically: • Inconsistent application performance in a public, multi-tenanted environment, where “noisy neighbors” can dominate available processing capacity • Performance of latency-sensitive apps impacted by traversing the network • Non-cloud native applications that cannot be easily deployed in the cloud • Concerns about security and data privacy as cybercrime continues to mount and compliance requirements intensify • Poor total Cost of Ownership in cloud, compared with private data center, especially when data center investments are not yet at the end of their lifecycle Frost & Sullivan notes that these concerns clearly restrain many businesses from migrating the majority of their workloads to public cloud. In 2018, 48% of businesses responding to the Frost & Sullivan Cloud User Survey stated that cloud is only appropriate for less sensitive or critical workloads. Similarly, 61% stated that while they place new applications into the cloud, they are not migrating legacy applications, many of which are critical to the business. Additionally, when implementing cloud in their business, 72% of survey respondents state that they still have concerns over being locked in with one particular cloud vendor. Based on these results, a hybrid environment — which enables single-pane IT environment management, but allows for multiple, potentially disparate infrastructures - is often the best solution to meet business needs, while mitigating concerns. Yet Frost & Sullivan observes how many hybrid providers limit the hypervisors, operating systems, and clouds that they are able to manage, thus limiting the enterprise’s ability to properly integrate other infrastructures into their hybrid clouds. Product Line Strength and Customer Impact For global enterprises, standardizing on a hybrid cloud provider that can manage many infrastructures and resources within its management and orchestration portal, as well as provide strong access to new technologies and functions, offers an easier way forward
  4. 4. BEST PRACTICES RESEARCH © Frost & Sullivan 2019 4 “We Accelerate Growth” with hybrid cloud than attempting to cobble together a solution from multiple providers itself. Furthermore, when the provider can offer added support in the form of managed or professional services to help the business to deploy and manage resources optimally, the business will be poised for greater overall success on their hybrid journey. Global digital infrastructure service provider Tata Communications has developed a full suite of hybrid cloud services marketed primarily under the IZO™ brand. The company’s hybrid enablement platform spans many popular hypervisors and operating systems, as well as Amazon Web Services (AWS) and Microsoft Azure, two of the most popular public clouds used by businesses today. Tata Communications reports that Google Cloud Platform will also soon be supported, as that capability is in development presently. The company also offers a robust suite of managed services within its IZO™ product line to help customers create one of the most comprehensive hybrid clouds available in the market today. Breadth At the heart of Tata Communications’ cloud strategy is the IZO™ Cloud Platform — with its embedded IZO Cloud Command orchestration engine — which spans a broad array of disparate infrastructures, operating systems, and hypervisors. Tata Communications has built its IZO Cloud CommandTM hybrid cloud orchestration platform on OpenStack, which supports a set of standard APIs that make it easy to integrate or migrate workloads, or to split applications and workloads into a hybrid configuration among a broad array of potential infrastructures. The platform automates orchestration tasks for: • A variety of operating systems, including Windows, Linux, Ubuntu and Red Hat Enterprise Linux (RHEL) • Multiple hypervisor technologies, including VMWare ESXi, KVM, and Hyper-V • Public Cloud instances from AWS and Microsoft Azure, with Google Cloud Platform capabilities under development. In addition, the platform integrates robust security features directly into the platform to help customers meet their IT security requirements. Inclusion of managed services within the IZO™ ecosystem is another example of the breadth of the Tata Communications hybrid cloud portfolio. The IZO™ platform supports managed Hadoop services offered by Tata Communications.
  5. 5. BEST PRACTICES RESEARCH © Frost & Sullivan 2019 5 “We Accelerate Growth” Other managed services available from Tata Communications include:  Tata Communications IZOTM Cloud Analytics – comprising four distinct modules that can be deployed as necessary to meet the businesses’ needs. Modules include:  Managed Hadoop Enterprise  Big Data Lifecycle Management  Analytical and Visualization tools  Professional Services  Tata Communications IZOTM Managed Cloud for AWS & Azure offers customers a full suite of Azure management services that include:  Consultation and design to configure and build AWS and Azure services in a way that best meets business needs  Building and migration to help with installation of the infrastructure and data migration  Monitoring of the environment around-the-clock to ensure optimal function  Management, including resource utilization and suggested changes for enhanced performance, suggestions for cost containment, incident and resource management, among other tasks  Disaster recovery  Managed SAP on Azure Features Tata Communications’ IZO™ Cloud Platform enables orchestration across infrastructures by exposing a rich set of Application Programming Interfaces (API). In addition, the platform provides business management features, including showback/chargeback by department, resource allocation, usage monitoring and metrics, and user profile management. An embedded workflow engine offers service level agreement (SLA) management; third-party application integration and key Information Technology Infrastructure Library (ITIL) services such as incident management, or change and release administration. Finally, a customer-facing self-service portal enables self-service delivery of approved applications and services to both internal customers and partners.
  6. 6. BEST PRACTICES RESEARCH © Frost & Sullivan 2019 6 “We Accelerate Growth” Technology Leverage Tata Communications offers IZOTM Cloud Containers to help customers streamline their application modernization path using the latest in container technology. Tata Communications offers Docker containers as a cloud-based service through the IZO™ portal. Business developers can launch Docker containers through an IZO™-integrated self-service portal using pre-configured templates and application images. Tata Communications IZO™ Cloud Containers offers three layers of security at the infrastructure, container, and access layers. The service can schedule containers for deployment, configure containers appropriately for the needs of the workload being deployed inside of it, move containers among supported infrastructures, and manage load-balancing and auto-scaling (all from the IZO™ platform). IZO Cloud Containers also assists cloud migration by converting legacy and monolithic applications to micro-services, enabling both portability and re-factoring for cloud deployment. Customer Ownership Experience Customers using Tata Communications for their hybrid clouds can also choose from a suite of additional IZO™ services that helps to complete the IZO™ portfolio. Such services offer customers the ability to standardize on a single provider to meet all of their IT needs, with the ability to manage all of those services through the single IZO™ Cloud Platform portal. It also ensures that customers have a single point of contact to go to for all of their IT needs, rather than chasing multiple providers and dealing with points of integration on their own. Tata Communications services that play into the hybrid cloud include: • IZO Cloud Storage: IZO™ Cloud storage offers high-performance, scalable cloud object and block storage, as well as efficient storage configurations for data archiving. Tata Communications has architected its IZO™ Cloud Storage to be compliant with major regulatory statutes including HIPAA, , MTCS T3, and GDPR. IZO™ Cloud Storage can be configured and orchestrated via the IZO™ Private Cloud enablement platform. • IZO Cloud Ready Networks: Tata Communications’ intelligent, software-defined wide area network and connectivity services feature embedded intelligence, enabling the network to “learn” about traffic patterns and usage habits, in order to improve data routing for enhanced application performance. Within the IZO™ Cloud Ready Network are SD-WAN, Internet-based WAN, and Hybrid WAN services; as well as connectivity to cloud service providers over Ethernet, MPLS, or public networks. • IZOTM Managed Cloud for AWS & Azure: Tata Communications offers managed services for both Amazon Web Services (AWS) and Microsoft Azure Managed services, to help customers design, deploy, migrate data, and integrate big data or SAP applications, as well as public cloud instances, into the overall hybrid IT setting.
  7. 7. BEST PRACTICES RESEARCH © Frost & Sullivan 2019 7 “We Accelerate Growth” • Managed Security Services: Tata Communications integrates a suite of fully managed security services into its IZO™ enablement platform, which includes:  Firewall and Unified Threat Management  Distributed Denial of Service (DDoS) Mitigation  Intrusion Detection and Prevention  Firewall Auditing and Optimization Tata Communications’ IZO Cloud Command orchestration engine incorporates a homegrown threat intelligence platform using big Data and artificial intelligence capabilities, which is an integral part of the company’s global Cyber Security Response Centers. The Security Response Centers’ footprint currently covers India, Singapore and the United Arab Emirates (UAE), with expansion plans in the US and Europe. This security service is jointly offered with Tata Communications’ cloud services globally. Frost & Sullivan believes that the addition of these value-added services into the portfolio truly helps create a strong, positive experience for customers using the IZO portfolio for hybrid cloud. Conclusion Through its IZO™ Cloud Enablement Platform, Tata Communications has integrated multiple, popular infrastructures, hypervisors, and operating systems for management into a single, streamlined platform. Within that single view, the company addresses some of the most critical business challenges of the day through the integration of services higher up in the stack that offer significant value to business customers. By developing a suite of surrounding services to complement its cloud platform, Tata Communications has created one of the most robust hybrid cloud offerings in the market today. With its strong overall performance, Tata Communications has earned the 2019 Frost & Sullivan Product Line Strategy Leadership Award.
  8. 8. BEST PRACTICES RESEARCH © Frost & Sullivan 2019 8 “We Accelerate Growth” Significance of Product Line Strategy Ultimately, growth in any organization depends upon customers purchasing from a company and then making the decision to return time and again. A full, comprehensive product line that addresses numerous customer needs and preferences is, therefore, a critical ingredient to any company’s long-term retention efforts. To achieve these dual goals (customer value and product line strength), an organization must be best-in-class in three key areas: understanding demand, nurturing the brand, and differentiating from the competition. Understanding Product Line Strategy Leadership Driving demand, strengthening brand, and differentiating from the competition all play a critical role in delivering unique value to customers. This three-fold focus, however, must ideally be complemented by an equally rigorous focus on building a superior and comprehensive product line.
  9. 9. BEST PRACTICES RESEARCH © Frost & Sullivan 2019 9 “We Accelerate Growth” Key Benchmarking Criteria For the Global Product Line Strategy Leadership Award, Frost & Sullivan analysts independently evaluated two key factors—Product Line Strength and Customer Impact— according to the criteria identified below. Product Line Strength Criterion 1: Breadth Criterion 2: Scalability Criterion 3: Technology Leverage Criterion 4: Features Criterion 5: Supply Chain Reliability Customer Impact Criterion 1: Price/Performance Value Criterion 2: Customer Purchase Experience Criterion 3: Customer Ownership Experience Criterion 4: Customer Service Experience Criterion 5: Brand Equity Best Practices Award Analysis for Tata Communications Decision Support Scorecard To support its evaluation of best practices across multiple business performance categories, Frost & Sullivan employs a customized Decision Support Scorecard. This tool allows our research and consulting teams to objectively analyze performance, according to the key benchmarking criteria listed in the previous section, and to assign ratings on that basis. The tool follows a 10-point scale that allows for nuances in performance evaluation. Ratings guidelines are illustrated below. RATINGS GUIDELINES The Decision Support Scorecard is organized by Product Line Strength and Customer Impact (i.e., These are the overarching categories for all 10 benchmarking criteria; the definitions for each criterion are provided beneath the scorecard.). The research team confirms the veracity of this weighted scorecard through sensitivity analysis, which confirms that small changes to the ratings for a specific criterion do not lead to a significant change in the overall relative rankings of the companies.
  10. 10. BEST PRACTICES RESEARCH © Frost & Sullivan 2019 10 “We Accelerate Growth” The results of this analysis are shown below. To remain unbiased and to protect the interests of all organizations reviewed, we have chosen to refer to the other key participants as Competitor 2 and Competitor 3. Measurement of 1–10 (1 = poor; 10 = excellent) Product Line Strategy Product Line Strength Customer Impact Average Rating Tata Communications 10.0 10.0 10.0 Competitor 2 8.0 7.0 7.5 Competitor 3 7.0 7.0 7.0 Product Line Strength Criterion 1: Breadth Requirement: Product line addresses the full range of customer needs and applications. Criterion 2: Scalability Requirement: Product line offers products at a variety of price points and functionality levels. Criterion 3: Technology Leverage Requirement: Demonstrated commitment to incorporating leading-edge technologies into product offerings results in greater product performance and value. Criterion 4: Features Requirement: Products offer a comprehensive suite of features to serve customers at multiple levels of functionality, ease of use, and applications. Criterion 5: Supply Chain Reliability Requirement: There is sufficient control over the supply chain to ensure availability of key components and thereby the availability of products in the product line. Customer Impact Criterion 1: Price/Performance Value Requirement: Products or services offer the best value for the price, compared to similar offerings in the market. Criterion 2: Customer Purchase Experience Requirement: Customers feel they are buying the most optimal solution that addresses both their unique needs and their unique constraints. Criterion 3: Customer Ownership Experience Requirement: Customers are proud to own the company’s product or service and have a positive experience throughout the life of the product or service. Criterion 4: Customer Service Experience Requirement: Customer service is accessible, fast, stress-free, and of high quality.
  11. 11. BEST PRACTICES RESEARCH © Frost & Sullivan 2019 11 “We Accelerate Growth” Criterion 5: Brand Equity Requirement: Customers have a positive view of the brand and exhibit high brand loyalty. Decision Support Matrix Once all companies have been evaluated according to the Decision Support Scorecard, analysts then position the candidates on the matrix shown below, enabling them to visualize which companies are truly breakthrough and which ones are not yet operating at best-in-class levels. High Low Low High CustomerImpact Product Line Strength Tata Communications Competitor 2 Competitor 3
  12. 12. BEST PRACTICES RESEARCH © Frost & Sullivan 2019 12 “We Accelerate Growth” Best Practices Recognition: 10 Steps to Researching, Identifying, and Recognizing Best Practices Frost & Sullivan analysts follow a 10-step process to evaluate Award candidates and assess their fit with select best practice criteria. The reputation and integrity of the Awards are based on close adherence to this process. STEP OBJECTIVE KEY ACTIVITIES OUTPUT 1 Monitor, target, and screen Identify Award recipient candidates from around the globe  Conduct in-depth industry research  Identify emerging sectors  Scan multiple geographies Pipeline of candidates who potentially meet all best- practice criteria 2 Perform 360-degree research Perform comprehensive, 360-degree research on all candidates in the pipeline  Interview thought leaders and industry practitioners  Assess candidates’ fit with best-practice criteria  Rank all candidates Matrix positioning of all candidates’ performance relative to one another 3 Invite thought leadership in best practices Perform in-depth examination of all candidates  Confirm best-practice criteria  Examine eligibility of all candidates  Identify any information gaps Detailed profiles of all ranked candidates 4 Initiate research director review Conduct an unbiased evaluation of all candidate profiles  Brainstorm ranking options  Invite multiple perspectives on candidates’ performance  Update candidate profiles Final prioritization of all eligible candidates and companion best-practice positioning paper 5 Assemble panel of industry experts Present findings to an expert panel of industry thought leaders  Share findings  Strengthen cases for candidate eligibility  Prioritize candidates Refined list of prioritized Award candidates 6 Conduct global industry review Build consensus on Award candidates’ eligibility  Hold global team meeting to review all candidates  Pressure-test fit with criteria  Confirm inclusion of all eligible candidates Final list of eligible Award candidates, representing success stories worldwide 7 Perform quality check Develop official Award consideration materials  Perform final performance benchmarking activities  Write nominations  Perform quality review High-quality, accurate, and creative presentation of nominees’ successes 8 Reconnect with panel of industry experts Finalize the selection of the best-practice Award recipient  Review analysis with panel  Build consensus  Select recipient Decision on which company performs best against all best-practice criteria 9 Communicate recognition Inform Award recipient of Award recognition  Present Award to the CEO  Inspire the organization for continued success  Celebrate the recipient’s performance Announcement of Award and plan for how recipient can use the Award to enhance the brand 10 Take strategic action Upon licensing, company is able to share Award news with stakeholders and customers  Coordinate media outreach  Design a marketing plan  Assess Award’s role in future strategic planning Widespread awareness of recipient’s Award status among investors, media personnel, and employees
  13. 13. BEST PRACTICES RESEARCH © Frost & Sullivan 2019 13 “We Accelerate Growth” The Intersection between 360-Degree Research and Best Practices Awards Research Methodology Frost & Sullivan’s 360-degree research methodology represents the analytical rigor of our research process. It offers a 360-degree-view of industry challenges, trends, and issues by integrating all 7 of Frost & Sullivan's research methodologies. Too often companies make important growth decisions based on a narrow understanding of their environment, leading to errors of both omission and commission. Successful growth strategies are founded on a thorough understanding of market, technical, economic, financial, customer, best practices, and demographic analyses. The integration of these research disciplines into the 360-degree research methodology provides an evaluation platform for benchmarking industry participants and for identifying those performing at best-in-class levels. About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages more than 50 years of experience in partnering with Global 1000 companies, emerging, businesses and the investment community from 45 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com. 360-DEGREE RESEARCH: SEEING ORDER IN THE CHAOS

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