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Advances Propelling Global Autonomous Heavy-Duty Truck Market


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Advances Propelling Global Autonomous Heavy-Duty Truck Market

  1. 1. Advances Propelling Global AutonomousAdvances Propelling Global Autonomous Heavy-Duty Truck MarketHeavy-Duty Truck Market Wallace Lau, Senior Industry Analyst Sandeep Kar, Global Research Director Josh Switkes, CEO of Peloton Technology Commercial Vehicles March 18, 2015 © 2015 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.
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  3. 3. 3 Briefing Presenter Functional Expertise 3+ years in the Automotive & Transportation Division in Frost & Sullivan, Specializing in the Commercial Vehicle Market. Market Expertise in : - North American Commercial Vehicle and Semi-trailer Market - Advanced Technologies Including: Autonomous Trucks, Safety Systems, Powertrain, Trailer Aerodynamics, and Telematics - Market Research, Forecasting, Market Analysis, and Growth Consulting Wallace Lau, Senior Industry Analyst Frost & Sullivan Follow me on:
  4. 4. 4 Briefing Presenter Functional Expertise 10+ years of global commercial vehicle technologies and markets expertise, which include particular focus on areas such as - Global commercial vehicle industry growth opportunities, and market penetration and growth strategy development - Advanced truck technologies- powertrain, chassis, safety, telematics and regulation compliance technologies - Global research and consulting management, global business development and team-building, CXO level revenue and market share growth strategy development Sandeep Kar, Global Research Director Frost & Sullivan Follow me on:
  5. 5. 5 Focal Points Agenda Presentation Content 1 Market Overview 2 Autonomous Trucks Cost Benefits Analysis 3 Autonomous Truck Application Areas 4 Driver Implications 5 Truck Platooning 6 Cyber Security 7 Autonomous Driving Technologies Comparative Benchmark 8 Global Automated Truck Adoption Analysis 9 Future Outlook of Autonomous Trucks 10 Insights from Peloton- Am Automated Vehicle Technology Company Speaker: Dr. Josh Switkes, CEO
  6. 6. 6 This Analyst Briefing Will Provide Answers to Questions Such As What are the strategic approaches of OEMs and Tier I suppliers to the potential application of autonomous driving technologies in the trucking industry? How will autonomous driving technologies and vehicles affect the role of drivers? Which advanced technologies will be used, and how much will it cost, to produce a heavy-duty autonomous vehicle? When will semi-autonomous (level 3) and fully autonomous (level 4) vehicles enter the market? Source: Frost & Sullivan What trends (e.g., regulatory, economic, and operational) are affecting the market?
  7. 7. 7 How OEMs Will Differentiate Their Brand in the Future All major OEM R&D focal points indicate automated mobility as a strategic priority and a key brand differentiator. POWERTRAIN EFFICIENCY SERVICE & MAINTENANCE ADVANCED SAFETY SUSTAINABILITY & ENVIRONMENT AUTOMATED MOBILITY QUALITY & RELIABILITY COMFORT & CONVENIENCE COST OF OWNERSHIP CONNECTIVITY & SMART HEALTH & WELLNESS PRE 2000 TODAY FUTURE Source: Frost & Sullivan
  8. 8. 8 National Highway and Traffic Safety Administration (NHTSA) Automated Driving Definitions Driver availability within the vehicle defines the boundary between automated and autonomous modes. Level of Autonomy Type of Automated Driving Definition Assisted (Level 1) The driver is responsible for motion control while the vehicle provides advisory information and supportive actions when appropriate. Assistance systems include Blind Spot Detection (BSD), Lane Keeping Assist (LKA), Adaptive Cruise Control (ACC) and Autonomous Emergency Braking System (AEBS). Automated Semi-automated (Level 2) ADAS functions take some control of the vehicle under specific circumstances and at the driver’s discretion. The control combines both longitudinal for speeding up or down, and lateral for additional steering torque overlay or counter-steering based on driving conditions. Highly Automated (Level 3) All aspects of vehicle control are automated. The driver can choose to control the vehicle and override a specific set of commands. In some conditions, the driver will still be given a request, through a suitable HMI, to resume control of the vehicle. Autonomous Fully Automated (Level 4) The vehicle is capable of driving itself, in all traffic conditions, without the need of the physical presence of a human driver. These vehicles need to have redundancy in critical systems, such as steering, braking, and power train, so they can be fail-operational. Co-operative Vehicles are fitted with wireless (V2x) communication modules that can also be used to share information with other vehicles (V2V) and infrastructure (V2I). These vehicles co- ordinate their motion with respect to the driving environment and other vehicles in order to optimize safety and efficiency. Source: Frost & Sullivan Autonomous Heavy-duty Truck Market: Classification and Definition, Europe and North America, 2014 Note: Research parameters regarding the study’s definition of an autonomous truck
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  11. 11. 11 For Additional Information General Inquiries 1-877-GoFrost (877) 463-7678 Europe: +44 (0)20 7343 8383 Cyril Cromier VP Sales Automotive & Transportation +33 1 4281 2244