Opportunities in Fast-Moving Consumer Health


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Opportunities in Fast-Moving Consumer Health

  1. 1. FMCHFMCH TrendsTrends A brief industry overviewA brief industry overview Krishna Venkataramani, Senior Research Analyst Technical InsightsTechnical Insights 17th April 2014 © 2012 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.
  2. 2. Today’s Presenter Krishna Venkataramani, Senior Research Analyst Frost & Sullivan Functional Expertise 4 years of research & consulting expertise, assisting projects that involve various types of Industry Analysis. Particular expertise in: - Management Strategies–Investment, R&D and technology portfolio 2 - Management Strategies–Investment, R&D and technology portfolio - Opportunity Landscaping-Application and technology potential forecasting - Partnership Search-Competitive benchmarking of potential M&A and collaboration. Industry Expertise Experience base covering broad range of sectors, leveraging long-standing working relationships with leading industry participants’ Senior Executives - Chemicals — Biomimetics, Biofuels, Cosmetics and specialty chemicals. - High Tech Materials & Technologies—Biomaterials, polymers/composites. - Food and Biotechnology — Nutrition and Health, Supplements & Additives, Food Packaging - Nanotechnology – Biosensors, Bio-Electronics - FMCG Goods
  3. 3. tendency to incline towards Pharmaceuticals Becoming “Fast Moving” Economic downturn necessitate inexpensive products 3 tendency to incline towards inexpensive products to consume more in quantity with same money Generics or no Generics?
  4. 4. FMCH Characteristics Healthcare products which could be sold quickly and at relatively low cost such as over-the-counter drugs Available in retail outlets and have the Developed as a result of intersection of fast moving consumer goods and healthcare industries 4 Overview Available in retail outlets and have the ability to influence specific changes to promote health and wellness of the human body The FMCH market is a result of the change in consumer behavior, from Fat to Fit Collaborative efforts in the form of M&A and JV could be considered as main trends Prevent onset of lifestyle related health issues by promoting the choice of consuming a healthy products
  5. 5. Key Drivers Summary Corporations teaming up to produce innovative products Growing interest of shoppers in food, beverages which improve appearance 5 Fewer products for beauty enhancement Changing consumer behavior appearance Fewer participants ensure high value Source: Frost & Sullivan.
  6. 6. High Cost of production with Pharmaceutical approach Meet healthcare regulations Difficult to enter for new industry participants Key Restraints Summary 6 Advertisement driven market Source: Frost & Sullivan.
  7. 7. Trends Multinationals tend to go for mergers and acquisitions in order to kill competition in FMCH segment Market participants tend to sell of number of brands 7 Market participants tend to sell of number of brands and focus on fewer brands to gain major market share in the FMCH domain Market participants concentrates on bringing together oral health, wellness or over the counter (OTC) and nutrition products under the FMCH segment
  8. 8. Clusters of FMCH Cough, cold and allergy Digestive Vitamins and Dietary supplements Sport Traditional Lifestyle OTC Weight Management 8 FMCH Clusters Herbal and Traditional products Analgesics Pediatric Consumer Health Sport Nutrition Medicated Skin care Tonics and Nutritive Drinks
  9. 9. Goal of FMCH Market Participants Better High Quality, Broader Global impact 9 Image Source: Frost & Sullivan Access to more and better channels Better technology and quality High Quality, Affordable FMCH Broader product portfolio
  10. 10. Industry Collaborations Experience and capability in development, registration, Experience and capability in brand-building, consumer-led Innovation as well as mass retailing Acquired and maintained its position as a leading consumer and pharmacist-recognized brands 10 Benefit for both companies in terms of creating new business model for industry, generating greater value A successful collaboration is a win for both companies as well as for consumers Image Source: Frost & Sullivan development, registration, production and selling of medicines Spans the entire Pharmacy value chain brands Considerable marketing through advertisements Excellence in dominating mass or grocery channels, high- frequency stores in developed and developing markets
  11. 11. Potential Global Hotspots Asia Pacific 1. Vitamin and dietary supplements 2. Herbal and Traditional products 3. Cough, Cold and Allergy 4. Pediatric Consumer Health 5. Medicated Skin care N. America 1. Vitamin and dietary supplements 2. Sport nutrition 3. Cough, cold and allergy Europe 1. Vitamin and dietary supplements 2. Sport nutrition 11 Middle East and Africa 1. Vitamin and dietary supplements S. America 1. Vitamin and dietary supplements 2. Cough, Cold and Allergy 3. Analgesics Image Source: Frost & Sullivan* 1,2,3 denotes the most highest, higher and high growth
  12. 12. Conclusion Markets in India and Brazil are showing highest growth rate, though markets are small compared to US and West Europe Europe projects lowest growth rate 12 Two main emerging market participants are Pharmaceutical companies and Consumer Goods participants
  13. 13. Next Steps Develop Your Visionary and Innovative Skills Growth Partnership Service Share your growth thought leadership and ideas or join our GIL Global Community 13 Join our GIL Community Newsletter Keep abreast of innovative growth opportunities Phone: 1-877-GOFROST (463-7678) Email: myfrost@frost.com
  14. 14. Your Feedback is Important to Us Growth Forecasts? Competitive Structure? What would you like to see from Frost & Sullivan? 14 Emerging Trends? Strategic Recommendations? Other? Please inform us by “Rating” this presentation.
  15. 15. Follow Frost & Sullivan on Facebook, LinkedIn, SlideShare, and Twitter http://www.facebook.com/FrostandSullivan https://www.linkedin.com/groups/Technical-Insights-3197215 15 http://twitter.com/frost_sullivan https://www.linkedin.com/groups/Technical-Insights-3197215 http://www.slideshare.net/FrostandSullivan
  16. 16. For Additional Information Angie Montoya Global Webinar Marketing Coordinator Marketing +1-210-247-2435 amontoya@frost.com Krishna Venakataramani Senior Research Analyst Technical Insights +48 22 4816287 krishnav@frost.com 16 Ankit Shukla Practice Director Technical Insights +44 (0) 1865-398-687 ashukla@frost.com Bernard Weber Sales Director Technical Insights +44 207 343 8352 bweber@frost.com