Next Generation Imaging Informatics: Identifying Unmet Needs in Radiology

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Next Generation Imaging Informatics: Identifying Unmet Needs in Radiology

  1. 1. Next Generation Imaging Informatics Futuristic Tools to Address Unmet Market Needs Rhenu Bhuller Senior Vice President, Healthcare Frost & Sullivan, Asia-Pacific Mark DouganMark Dougan Managing Director Frost & Sullivan, Australia & New Zealand Sponsored by GE Healthcare © 2013 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.
  2. 2. Today’s Presenters Rhenu has 20 years of experience in the healthcare industry, including more than 10 years of consulting expertise focusing on healthcare technology, access and delivery. She has worked on product pipeline development, acquisitions, policies and new business ventures in major segments of healthcare with an experience base covering key healthcare sectors from medical technology, 2 sectors from medical technology, pharmaceuticals, aged care and healthcare services. She has studied various healthcare and healthcare related industries and has a sound knowledge of key emerging and established markets from public healthcare structures and policy to end user and market evaluations. Her strong base of knowledge of local and global best practices has provided a platform for the various discussions she has moderated with both public and private healthcare sector participants. Rhenu Bhuller Vice President, Healthcare Frost & Sullivan, Asia-Pacific
  3. 3. Today’s Presenters Mark is Frost & Sullivan’s ANZ Managing Director. He has over 20 years of management and strategy consulting experience, having worked for clients in the UK, Continental Europe, North America, Asia Pacific, Australia and New Zealand. His particular expertise is in market assessment and analysis; market 3 market assessment and analysis; market entry and expansion strategies; customer analysis and segmentation; competitive strategy and M&A have awarded him a Thought Leader’s position in the consulting field. Mark Dougan Managing Director Frost & Sullivan, Australia & New Zealand
  4. 4. Agenda Impact of disruptive technologies on medical imaging Current state of medical imaging Evolution in the radiologist’s role Challenges faced by Australia radiologists in their daily practice Impact of these challenges on the radiologists 4 The “Ideal” Workstation CEO’s Perspective Next Steps
  5. 5. Audience Opinion Workflow transformation in the radiology department is imminent A. within the next 1 month B. within the next 6 months C. within the next 1 year D. within the next 5 years E. over more than the next 5 years 5 Which of the following, according to you, have the greatest impact on radiologists’ productivity? A. Lack of integration amongst imaging modalities B. Lack of integration between imaging systems and other hospital systems C. Switching between workstations D. Logging in and out of applications E. Inefficient automation of hanging protocols
  6. 6. Disruptive Technologies Will Transform Medical Imaging in the Near Future 2 Enhanced Systems Interoperability 1 Seamless Workflow Integration Top 3 Market Needs Identified by 6 Source: Frost & Sullivan 3 Advanced Imaging Analytics Identified by Leading Radiologists in Australia 4 Ubiquitous Service Delivery
  7. 7. Technological Sophistication is NOT an Indicator of Prudent Investment Computed Tomography (CT) Angiography Positron Emission Tomography (PET) for Cancer Latest Imaging Technologies 7 Source: Frost & Sullivan Digital Mammography Technologies Fail to Produce the Expected ROI
  8. 8. Evolution in the Radiologist’s Role Creates Unforeseen Pressures at the Workplace Exponential increase in the volume of work Increasing complexity Growing need for improving education and training 8 Increasing ER workload Transforming relationships with doctors Far better educated patient base Increasing presence in the board room Source: Frost & Sullivan
  9. 9. Dysfunctional Workflows are a Source of Frustration for Radiologists Lack of integration Overexposure Lack of interoperability Australian Slow system performance IssuesandChallengeswith ConventionalImagingand WorkflowTools 9 Source: Frost & Sullivan Inconsistent outputs Poor image quality Lack of integration between 2D and 3D Australian radiologists agree there is significant room for improvement in their current imaging systems.Inadequate QA and post-processing IssuesandChallengeswith ConventionalImagingand WorkflowTools
  10. 10. System Inefficiencies Cost 25% of a Radiologist’s Time in Australia Material penalties as part of National Emergency Access Target ..... The need to move between different workstations and modalities Dearth of Impact on Radiologists Radiologists are caught in a vicious 10 Source: Frost & Sullivan Unsatisfying conversations with patients and doctors ..... Pressures of multitasking Dearth of sufficient patient information caught in a vicious cycle of mounting stress and stagnant productivity that influences their long term personal and professional growth.
  11. 11. Is Healthcare IT Really Helping Healthcare Providers Meet their Goals? 5 Goals of Healthcare IT Improve access, safety and quality of care Ensure accountability of care How can Imaging Workflow 11 Drive evidence-based care Reduce cost of care Enhance the experience of care Workflow Solutions Meet these Goals? Source: Frost & Sullivan
  12. 12. The “Ideal” Workstation―Seamless Workflow Integration Multiple imaging modalities Clinical and hospital information systems 12 Personally Controlled Electronic Health Record (PCEHR) Other hospitals and healthcare providers Volume of data Source: Frost & Sullivan
  13. 13. The “Ideal” Workstation―Enhanced Systems Interoperability Imaging modalities Analytics software Single sign-on Touch screens Image interactivity Non-imaging devices 13 Voice recognition Uniform interfaces The End Goal is to Reduce “Mouse-Clicks” Source: Frost & Sullivan
  14. 14. The “Ideal” Workstation―Advanced Imaging Analytics Image View Imaging • Image quality • background color • Simultaneous views across multiple modalities • Integrated clinical applications – oncology quantification, auto-bone removal, vessel analysis, density analysis 14 Imaging Analytics Workflow auto-bone removal, vessel analysis, density analysis • Supported accurate CAD markers • Case-based analysis • Integrated pre- and post-processing • Individualized hanging protocols • Machine learning • Automated exam setup Source: Frost & Sullivan
  15. 15. The “Ideal” Workstation―Ubiquitous Service Delivery Other patients Government Social networks 15 Source: Frost & Sullivan Healthcare payers Pharmaceuticals and medical device companies Care providers
  16. 16. Medical Imaging Companies are Listening to Their Customers Company Breakthrough Product GE Healthcare Universal Viewer - Intuitively brings together 3D post-processing powered by AW, breast imaging tools, enhanced streaming performance, and patient history on an easy-to-use, unified reading desktop. A choice of web-based and zero footprint clients provides enterprise-wide access, allowing users to retrieve patient data from PACS, RIS, EMR, and HIS across a range of platforms. Includes intelligent productivity tools like smart reading protocols. 16 Source: Frost & Sullivan Philips AlluraClarity – The company received FDA approval for its latest low-dose X-ray imaging system that promises to transform interventional radiology by providing exceptional image quality using significantly low doses of radiation. Its flexible digital imaging pipeline can be tailored for specific applications in cardiology and neurology. Philips also plans to double R&D investment in new-age healthcare technologies. Siemens MAGNETON Essenza with Tim+Dot – The Dot® technology (day optimizing throughput) improves productivity by eliminating the need to reposition coils and enables personalization of exams based on patient needs. syngo via WebViewer VA11 – helps access images directly on an iPad.
  17. 17. CEO’s Perspective 2 Technological sophistication without improvements in workflow is meaningless. 1 Prudent investment in imaging IT is a board room decision. Get the radiologist involved! 17 2 improvements in workflow is meaningless. Productivity is the name of the game. 3 Next generation imaging tools are here. Have you made the right investment? Source: Frost & Sullivan analysis.
  18. 18. Questions and Answers
  19. 19. Challenges Faced by Australian Radiologists While Working with Conventional Imaging Workflow Solutions In-depth insights into the most pressing market needs in radiology Medical imaging has been a torch-bearer for technological advancements in the healthcare industry. Rapid technological advancements and high rate of adoption lead to an acceleration of innovation and swift replacement of technology. To continually progress with this rapid evolution in medical imaging, GE is working real time and more directly with end users across the globe to design a healthy future. This GE sponsored Frost & Sullivan whitepaper identifies key issues that impact the day-to-day performance of 19 whitepaper identifies key issues that impact the day-to-day performance of radiologists in Australia and the consequences of these issues on their productivity. You can download a complimentary copy of this whitepaper from www.frost.com or email us at asiapacific@frost.com
  20. 20. Next Steps Develop Your Visionary and Innovative Skills Growth Partnership Service Share your growth thought leadership and ideas or join our GIL Global Community 20 Join our GIL Community Newsletter Keep abreast of innovative growth opportunities Email: asiapacific@frost.comPhone:+603 – 6204 5800
  21. 21. Rate this presentation Growth Forecasts? Competitive Structure? Emerging Trends? What would you like to see from Frost & Sullivan? 21 Emerging Trends? Strategic Recommendations? Other? Please inform us by “Rating” this presentation.
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  23. 23. Thank You! 23 For enquiries, please contact us at asiapacific@frost.com

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