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Analysis of the North American PHIA Market


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As growers continue to demand more functional products, the plant health improvement agent (PHIA) market is rapidly expanding. In fact, revenues in the PHIA market are projected to reach $19.66 billion by 2020 driven primarily by growth in smart fertilizers, PGRs and bundled micronutrients. In order to exploit on this opportunity, manufacturers must help growers overcome uncertainty by anticipating weather, planting and demand patterns.

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Analysis of the North American PHIA Market

  1. 1. Frost & Sullivan: Plant Health Improvement Agents Enable Growers to Do More with Less Research PREVIEW for the Analysis of the North American Plant Health Improvement Agents (PHIA) Market (NDB8-39)
  2. 2. Key Findings • The North American plant health improvement agents (PHIA) market was worth $15.45 billion in 2013. Synthetic fertilizers dominated with 91.4% of market revenue, followed by micronutrients with $883.8 million and plant growth regulators (PGRs) with $439 million. • Nitrogen-based nutrients constituted the majority of the fertilizer segment, followed by phosphates. Chelates and blends generated a large revenue percentage of micronutrients, followed by trace minerals such as zinc (Zn), manganese (Mn) and magnesium (Mg). • Efficient soil nutrition management and plant nutrition uptake are major market drivers. These result from the need to maximize yield per acre and produce more with less resources. • These factors lead to higher demand for smart fertilizers, micronutrients, and PGRs, which reduces the market share of traditional nitrogen-phosphate-potassium (NPK) segment. • Controlled release fertilizers, NPK blends, and chelated and blended micronutrients are expected to be the fastest growing segments during the next decade. • More educated farmers and a larger number of co-ops are placing value on suppliers that undertake vigorous research and development (R&D) in addition to downstream testing. • These developments are expected to positively impact the PGR and lesser known micronutrient (Cobalt (Co), Molybdenum (Mo), Nickel (Ni)) segments. These products generate high value and growth potential within horticulture and arboriculture applications. Source: Frost & Sullivan NDB8-39
  3. 3. Market Breakdown PHIA* Micronutrients Boron (B), Calcium (Ca), Cobalt (Co),Copper (Cu), Iron (Fe), Mg,Mn, Mo, Zn, their Blends and Chelates Synthetic Fertilizers** N, P, K, Sulfur (S) and Blends of NPK PGRs Hormones, adjuvants, aids, defoliants, surfactants Source: Frost & Sullivan Note: (*) Excludes organic fertilizers, bio-fertilizers, herbicides, fungicides, pesticides, and insecticides. (**) Blends include micronutrient formulations with NPK as the active ingredient. PHIA Market: Segmentation by Product Type, North America, 2013 NDB8-39
  4. 4. Market Trends Source: Frost & Sullivan Improving Plant Nutritional Uptake Total Market Trends Efficiently Managing Soil Nutritional Levels Targeting High-Value Specialty Markets PHIA Market: Market Trends, North America, 2013 NDB8-39
  5. 5. CEO’s Perspective Source: Frost & Sullivan NDB8-39 2 Top companies impact market movement with advantages in technology, marketing, distribution, and end-user networking. 3 Fluctuating commodity prices and limited resources generate greater demand for “smart” nutrients, micronutrients, and PGRs. 4 Educated plant growers with a need for effective nutrient technologies are influencing product development and marketing. 5 Economic growth and dietary trends create new opportunities within agriculture, horticulture, and turf and ornamental (T&O). 1 The PGR segment is ripe for new market activity due to a low-share concentration, high growth and niche opportunities.
  6. 6. Section Slide Number Executive Summary 10 Market Overview 16 Total Market – Canada and United States • Drivers and Restraints 27 • Forecasts and Trends 34 • Market Share and Competitive Analysis 44 • CEO’s 360 Degree Perspective ─ Micronutrients Industry 51 Fertilizers Segment Breakdown – N, P, K, S and Blends 53 Micronutrients Segment Breakdown – Trace Elements, Blends, and Chelates 70 Plant Growth Regulators Segment Breakdown 88 Vertical Market Breakdown – Agriculture, Horticulture, Arboriculture 105 The Last Word 112 Appendix 115 Contents NDB8-39
  7. 7. Key Questions The Full Analysis Will Answer What is the size of each market segment, and how fast are they expected to grow? Who are the major players in each segment, and what are their business focuses? Which products are included in each segment? How might this change during the forecast period? Does one market segment have an impact on any other? How are they interrelated? What are the major trends, drivers, restraints and challenges impacting each segment? Are today’s products meeting end-user needs? How are manufacturers marketing new products? Source: Frost & Sullivan
  8. 8. Partial List of Companies Interviewed • Agrium Inc. • Aquasoil SS Corporation • Baicor LLC • Cameron Chemicals, Inc. • CP Bio, Inc. • Fine Americas, Inc.. • HJ Baker & Bro., Inc. • Kronos Micronutrients, LP • Nachurs Alpine Solutions Corporation • Old Bridge Chemicals, Inc. • Plant Products Co. Ltd. • QC Corporation • SAM HPRP Chemicals Inc.. • Tokyo Chemical Industry Co., Ltd. - America • U.S. Borax Inc. • Valent Biosciences Corporation • Winfield Solutions, LLC. Source: Frost & Sullivan NDB8-39
  9. 9. Interested in Full Access? Connect With Us Ariel Brown Associate Corporate Communications (210) 247-2481 Research Author Reuben Sequeira Research Analyst Chemicals, Materials & Food @siksandwich Facebook LinkedIn Group The Future of Food & Agriculture SlideShare Twitter Frost & Sullivan Events GIL Community
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  11. 11. Global Perspective 40+ Offices Monitoring for Opportunities and Challenges
  12. 12. Industry Convergence Comprehensive Industry Coverage Sparks Innovation Opportunities Automotive & Transportation Aerospace & Defense Measurement & Instrumentation Information & Communication Technologies HealthcareEnvironment & Building Technologies Energy & Power Systems Chemicals, Materials & Food Electronics & Security Industrial Automation & Process Control Automotive Transportation & Logistics Consumer Technologies Minerals & Mining