Mobile Applications: Current and Emerging Trends


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A Frost & Sullivan analyst briefing on the current and emerging trends in mobile applications.

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Mobile Applications: Current and Emerging Trends

  1. 1. Mobile Applications : Current and Emerging Trends<br />Technical Insights’ Growth Opportunity Briefing<br />Future Trends in the Mobile Cellular Space<br />Ahmad Zeffirelli Ibrahim<br />Research Analyst, Technical Insights <br />April 19, 2011<br />
  2. 2. Table of Content<br />1<br />Introduction and Technology Overview<br />2<br />Current Technology Trends<br />Mobile Apps vs. Mobile Web<br />3<br />Emerging Opportunities in Malaysia<br />4<br />5<br />Conclusion<br />
  3. 3. Technology Overview<br />OS Platforms<br />Android<br />Google<br />(HTC, Samsung, Motorola, LG, Sony Ericsson)<br />iOS<br />Apple<br />(iPhone, iPod Touch, iPad)<br />RIM<br />(Research in Motion)<br />Blackberry<br />Symbian OS<br />Nokia<br />webOS<br />HP<br />Windows Phone 7<br />Microsoft <br />(Samsung, HTC, Dell, LG)<br />
  4. 4. Gaming<br />Social Networking<br />Email / IM<br />Mobile Streaming<br />Media News<br />Technology Overview<br />Key Advantages<br />Mobile Apps<br /><ul><li>Delivers unprecedented user experience
  5. 5. Ease to use and launch via mobile widgets
  6. 6. Interconnect with the native features of the mobile device: GPS, camera, touch screen, Bluetooth
  7. 7. Precisely designed for a particular OS platform
  8. 8. Could continuously operate while offline </li></li></ul><li>Technology Capability<br />Mobile Payment<br />Mobile Commerce<br />Location based Services<br />Games<br />Internet<br />Social Network<br />Voice and SMS<br />
  9. 9. Technology Trends<br />Number of Mobile Apps<br />More than <br />350,000 apps currently available<br />Apple <br />(iOS)<br />Bypassed the 250,000 mark and growing at a fast pace<br />Android<br />Apple<br />Reaching the 20,000 mark<br />RIM<br />Android<br />RIM<br />Steady growth : 9000 apps<br />Windows<br />
  10. 10. Technology Trends<br />Business Accelerators<br />For End Users<br />For App Developers<br /><ul><li>Decrease cost of mobile devices
  11. 11. Better data plans
  12. 12. Increase of Public WIFI
  13. 13. Increase of bandwidth and coverage
  14. 14. Higher demands for business needs
  15. 15. Advancement of mobile devices
  16. 16. Advanced apps development tools
  17. 17. Lucrative market for developers with the 70/30 revenue share
  18. 18. Faster time-to-market equation
  19. 19. Accurate analytical tools</li></li></ul><li>Mobile Apps vs. Mobile Web<br />Technology Capacity of Mobile Web<br /><ul><li>Standardization of developing rich media content </li></ul> on the Web<br /><ul><li>Requires no plug-ins
  20. 20. Enforces Web security</li></ul>Impact of <br />HTML5<br /><ul><li>Equips the mobile Web to store pertinent data while offline
  21. 21. Enables media playback
  22. 22. Gradually </li></ul>empowering the <br />Mobile Web to <br />interoperate <br />with the native <br />features of the<br />mobile device <br />
  23. 23. Mobile Apps vs. Mobile Web<br />Key Strengths of Mobile Web<br />OS and platform agnostic<br />Minimal power consumption<br />Save time and cost effective<br />Key Advantages of Mobile Web<br />Smooth browsing experience<br />Easier management<br />No approval processes<br />Greater end user reach<br />High degree of flexibility<br />Legend:<br />Mobile Device<br />End User Experience<br />Development ecosystem<br />
  24. 24. Mobile Apps vs. Mobile Web<br />Comparison<br />Disadvantages<br />Advantages<br /><ul><li>Lower grade of interactivity
  25. 25. Limited usage of the inherent features of the mobile device
  26. 26. Constrained capacity during dis-connected mode
  27. 27. Consolidate the mobile scene
  28. 28. Seamless and transparent browsing experience for end users
  29. 29. Offers a singular platform for apps developers</li></li></ul><li>Emerging Opportunities in Malaysia<br />Location based Services (LBS)<br />Accurate consumer targeting<br />LBS Players<br />Increase message relevancy<br />Immediate actionable efforts<br />Build customer loyalty<br />Understand market competition<br />
  30. 30. Emerging Opportunities in Malaysia<br />Mobile Payment<br />Contactless Payment Scheme<br />Network-based Mobile Payment<br /><ul><li>Dependant on the NFC technology
  31. 31. Could replace the usage of credit cards
  32. 32. Participant banks : Visa, Bank of America, American Express, MasterCard, U.S Bank, Wells Fargo
  33. 33. Participant carriers : AT&T, Verizon, T-Mobile; Sprint
  34. 34. Other notable participants : Google, Microsoft, Blackberry, PayPal
  35. 35. Leverages the mobile network to initiate and authorize a transaction
  36. 36. Does not require any credit cards or additional peripheral
  37. 37. Charged via SMS or carrier billing
  38. 38. Examples :</li></ul>Mobile Payment<br />
  39. 39. Emerging Opportunities in Malaysia<br />Mobile Payment – Key Players<br />Mobile Carriers<br />Mobile Payment Service Providers<br />Merchants<br />Financial Institutions<br />
  40. 40. Conclusion<br />Year of impact of mobile payment in Malaysia<br />Year of impact of LBS in Malaysia<br />2011<br />2012<br />2013<br />2014<br />Estimated Number of Downloads for Mobile Apps and Revenue Generated (Global) <br />Source: Frost & Sullivan<br />
  41. 41. Follow Frost & Sullivan on Facebook, LinkedIn, SlideShare, and Twitter<br /><br /><br /><br /><br />
  42. 42. For Additional Information<br />Donna Jeremiah<br />Corporate Communications<br />Asia Pacific<br />+603 6204 5832<br /><br />Carrie Low<br />Corporate Communications<br />Asia Pacific<br />+603 6204 5910<br /><br />Zeff Ibrahim<br />Research Analyst<br />Technical Insights<br />Asia Pacific<br />+603 6204 5800<br /><br />