Microsoft Lync Market Impact and Growth Potential

967 views

Published on

Microsoft Lync: Market Impact and Growth
Potential
Transformational Force or a Market Byproduct

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
967
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Microsoft Lync Market Impact and Growth Potential

  1. 1. Microsoft Lync: Market Impact and Growth Potential Transformational Force or a Market Byproduct 9847-64 October 2013
  2. 2. Microsoft Lync: Market Impact and Growth Potential MMarket Impact and GrowthPotential Contents Introduction.............................................................................................................................................. 3 The Evolving Enterprise Communications Marketplace ................................................................... 4 The Lync Value Proposition .............................................................................................................. 7 Impact on Customers ..................................................................................................................... 11 Impact on Technology Partners...................................................................................................... 11 Impact on Channel Partners ........................................................................................................... 12 Lync Traction and Market Shares ................................................................................................... 13 Lync-Skype Integration: Significance and Market Potential ........................................................... 16 Lync in the Cloud Communications Marketplace ........................................................................... 18 Lync v-Dedicated ..................................................................................................................... 19 Lync Server 2013 Multitenant Hosting Pack (LHP v2) ............................................................. 20 Lync Server .............................................................................................................................. 21 Office 365 and Lync Online ...................................................................................................... 21 Lync and Microsoft Impact on the Enterprise Telephony and UCC Competitive Landscape ........ 22 Competitor Response to Microsoft Lync ........................................................................................ 23 Conclusion............................................................................................................................................. 25 Legal Disclaimer .................................................................................................................................... 27 The Frost & Sullivan Story .................................................................................................................... 28 Authors Robert Arnold, Principal Analyst, Unified Communications & Collaboration Elka Popova, Program Director, Unified Communications & Collaboration 9847-64 2
  3. 3. Microsoft Lync: Market Impact and Growth Potential MMarket Impact and GrowthPotential Introduction cations Server ¢ ¤ £ ¤ ¢ ¡ § ¤ ¤ ¦ ¢ % ¤ § ¨ ¤ § © ¤ ¤ ¢ ¦ § % ¤ £ $ © ¦ # © ¦ ¥ ¤ ¥ © £ § ¨ ¢ ! ¡ § ¢ ¤ ¦ ¦ ¥ © ¢ ¤ § % ¨ 1 ¤ 0 © ) ¨ ¦ ¥ © ¨ ¢ ( ¢ ¢ ¤ £ ¤ § ( ¥ ¦ § ¦ § £ © ¦ © ¤ ¥ ¢ ¡ ¤ § © £ § © ¢ ¤ © ¢ ¤ § % ¨ ¥ ¢ § ¤ § ¦ ¦ ¨ ¥ ' ¤ £ ¢ # ¡   $ communications and collaboration (UCC) market have remained a persistent and lively topic of discussion among all parties with a stake in the industry. Primarily an enterprise presence and instant messaging engine which displaced Exchange Instant Messaging, LCS was designed and positioned as complimentary and a value-add not only for other Microsoft platforms, including Active Directory, SQL, Exchange and more, but also for third-party communications platforms such as private branch exchanges (PBX) and conferencing platforms. As Microsoft gained experience and expertise in the realm of real-time communications applications development and integration, the Redmond-based company increased its appetite and set its sights on a bigger slice of the communications market. Opportunities and greater control could be gained by relying Microsoft could develop these on its 2 less on third-parties for core real-time voice and video elements own. © ! W V U ¦ U § T £ © S ¦ 8 B © 9 2008 ¥ ¥ 8 D ¤ A G £ 8 © R 2007 2013 2009 2010 2011 2012 2013 Lync 2013 launched Yammer acquired Skype acquired Office 365 launched Lync 2010 launched OCS 2007 R2 launched Exchange UM launched Q © ¤ Q § P © H % I ¢ A D ¢ 8 ¡ H § ) 8 G F 2006 OCS 2007 launched B ¤ § ¥ E ¨ ¡ D 8 ¢ C 8 ¤ B ¢ A @ PlaceWare acquired 9 ¤ 8 § ¨ 7 ¦ 6 ¤ 5 § ¤ 4 ¤ ¡ 3 1 LCS 2003 launched 2005 LCS 2005 SP1 launched 2004 LCS 2005 launched 2003 § Exhibit 1: folio over the past ten years. Source: Frost Sullivan 9847-64 3
  4. 4. Microsoft Lync: Market Impact and Growth Potential MMarket Impact and GrowthPotential ¦ ¤ © ¤ © £ § ¥ © ! ¦ § £ © ¦ © ¥ ¤ § ¨ ¡ ' © § ) ¤ ¤ ) ¢ 4 ¦ § ¤ © ¥ £ ( ¢ ¥ © X ¥ ¨ ¢ ( It has not been a swift or elegant 10- today. The company has transitioned from LCS to Office Communications Server 2007 (OCS), and eventually to Lync 2013. PlaceWare (later rebranded as LiveMeeting), Skype, and Yammer were also 2 acquired along the way. With each step Microsoft has added functionality and changed its game plan ultimately disrupting the nature of the overall UCC landscape for partners, competitors, and customers alike. Due to its assets and influence in the IT software market as well as its track record the company is poised to play a heavy hand in the evolution of enterprise communications for years to come. This article present impact on the UCC market and will provide a perspective on its future ¦ § £ © ¦ © ¥ ¤ ¢ ¤ ¨ 3 ¢ ¤ ' role in enterprise communications. The Evolving Enterprise Communications Marketplace Forward-thinking businesses acknowledge the value of UCC and have rolled out strategies and business plans for the integration of existing tool sets with new investments in communications infrastructure and services. The move to fully integrated real-time collaboration capabilities is an evolutionary path for almost all customers. In Phase I, or the traditional phase, enterprises have separate voice, data, and video networks; many companies are still in this phase today. With the growing build-out of IP communications networks enterprises are now moving to Phase II, or converged communications. In the next 5 to 10 years, we expect many organizations to move to Phase III, in which most communications and collaboration applications will be integrated, or unified, with one another and with critical business processes. Exhibit 2 illustrates the phases of UCC market maturity and customer adoption. Exhibit 2: Communications Technology has Evolved into Lower-cost, more Flexible, Software-centric Solutions Software focus Unified Communications IP focus Converged Traditional Hardware focus Point applications Distributed communications ` IP everywhere ` Y Y Separate voice, video, data networks Unified ` Modular Siloed Integrated apps Communications-enabled business processes Multimodal collaboration Anywhere access Y Y ` Source Frost Sullivan 9847-64 4

×