Mega Trends That Will Shape the Future of the World


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Frost & Sullivan analysts discuss mega trends that will shape the future of the world.

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  • Three Main Concepts of Urbanization will evolve in the future:Megacities – with a minimum population of 5 Million (Eg. Greater London). Characteristics are: GDP of more than 100 billion US dollars, 5 million Mega Regions: Over a period of time, two or more mega cities merge to form one big region (eg. Johannesburg and Pretoria – will form a region – Jo Toria ) Mega Corridors: Transportation Corridors interconnect two or more mega cities or regions – to form mega corridors. Eg, Hong Kong-Shenzhen-Guangzhou in China with Population 120 Million
  • Here are some examples of goods and services specifically catering to values, beliefs, interest and lifestyle of GEN Y.Preferred features of GEN Y products:Ability to Personalize:Technically Advanced and Helps Connectivity 24X7Eco – Friendly for the Environmental Conscious Gen YOn- demand and fast
  • A virtual world is a genre of online community that often takes the form of a computer-based simulated environment, through which users can interact with one another and use and create objects[1]. Virtual worlds are intended for its users to inhabit and interact, and the term today has become largely synonymous with interactive 3D virtual environments, where the users take the form of avatars visible to others graphically[2]. These avatars are usually depicted as textual, two-dimensional, or three-dimensional graphical representations, although other forms are possible[3] (auditory[4] and touch sensations for example). Some, but not all, virtual worlds allow for multiple users.According to K Zero, a virtual world consultancy service, there are nearly 580 million people worldwide registered in virtual worlds today. And they expect the 600 million barrier to be broken before 2009 is over.Rita J. King, CEO of Dancing Ink Productions, a strategic creative content development and research company, believes virtual worlds will augment what she calls "the Digital Culture.""I envision virtual worlds evolving for business and cultural development as the medium becomes more ubiquitous.""Chatting in a two-dimensional platform can be fun, informative and valuable," argued King. "But co-creating and inhabiting a three-dimensional space that can then be collaborated upon cannot be matched. This allows people to 'be together' despite geographical location, age, gender, ethnic or sociopolitical affiliation.""But interactions will only be as developed as the imaginations and motivations of the people involved."Ideally, King believes we will move to a position where people can augment their physical lives with virtual realities. This may ultimately affect our perceptions of physical 'wants'."Things change and develop so fast," Nergiz Kern, an English language educator inside Second Life, told IOL [32]. "But I think virtual worlds will become as normal as the internet is now. Most people who are online will have an avatar and use VW [virtual worlds] for all kinds of activities from meeting and chatting with friends to learning and doing business."
  • A Zero Concept World - Zero Concept” World with zero emissions, zero accidents, zero fatalities, zero defects, zero breaches of security can now be a reality in the future. Companies will shift focus and develop products and technologies that “Innovate to Zero” such as zero emission technologies (such as wind power, Travelling Wave Reactor (TWR), Solar PV, Third Generation Bio Fuels) .
  • Mega Trends That Will Shape the Future of the World

    1. 1. Looking Through the Crystal Ball: <br />Mega Trends That Will Shape the Future of the World<br />1<br />
    2. 2. Agenda<br />Introduction and Research Methodology<br />Presentation of Top Mega Trends of the Future<br />Urbanisation: Mega Cities, Mega Regions, Mega Corridors, Smart Cities <br />E-Mobility<br />Social Trends: Geo Socialisation, Generation Y<br />SPACE JAM: Congested Satellite Orbits<br />Future Robotic Technology<br />Virtual World: Fluid Interfaces and Haptic Technology<br />Innovating to Zero!<br />Overview of Next Top 30 Mega Trends<br />Key Strategic Conclusions<br />How To Apply Mega Trends Within an Organisation to Develop Growth Strategie<br />
    3. 3. Definition of a Mega Trend<br />What is a Mega Trend? <br />Impact of Mega Trends on Key Organisational Functions<br />Mega trends are global, sustained and macro economic forces of development that impact business, economy, society, cultures and personal lives thereby defining our future world and its increasing pace of change. <br />
    4. 4. Top Mega Trends of the Future<br />
    5. 5. Urbanisation<br />
    6. 6. Three Main Trends in Urbanisation: Development of Mega Cities, Mega Regions and Mega Corridors<br />MEGA CORRIDORS <br />The Corridors Connecting Two Major Cities or Mega Regions<br />EXAMPLE: Hong Kong-Shenzhen-Guangzhou in China (Population 120 Million)<br />MEGA CITY <br />City With A Minimum Population Of 10 Million <br />EXAMPLE: Greater London<br />MEGA REGIONS <br />Cities Combining With Suburbs To Form Regions. (Population over 15 Million)<br />EXAMPLE: Johannesburg and Pretoria (forming “Jo-Toria”)<br />
    7. 7. By 2020, We Will See Development of Mega City Corridors and Networked, Integrated and Branded Cities<br />1950s Urbanisation<br />2020s : Branded Cities<br />Ring Road Motorway, Living Areas growing outside the ring road as seen in London<br />Creation of the historic centre and districts<br />2000s Suburbanisation<br />Source: Frost & Sullivan<br />Urban sprawl, first highways and ring road<br />2015s Network City<br />Megacity Trend<br /><ul><li>City borders will expand out of suburbs to include daughter cities. The Core City will enclose multiple downtowns.
    8. 8. Multiple Transportation Models will be used and more than 50% will use public transportation
    9. 9. Most offices moved to the first belt suburbs except non cost sensitive activities: city centres becoming shopping areas (small scale deliveries) for expensive goods and living areas for “double income, no kids” households. </li></ul>Third suburban area and cities along the highways created, ring road overblown by the urban sprawl<br />
    10. 10. Amsterdam<br />London<br />Boulder<br />Tianjin<br />GIFT<br />San Francisco<br />Göteborg<br />Stockholm<br />Songdo<br />Oslo<br />Reykjavik<br />Hammarby Sjöstad<br />Clonburris<br />Copenhagen<br />Montreal<br />Vancouver<br />St Davids<br />Seattle<br />Freiburg<br />Toronto<br />Portland<br />Dongtan<br />Paris<br />Changsha<br />Treasure Island<br />Barcelona<br />Destiny<br />Meixi Lake<br />Coyote Springs<br />Khajuraho<br />Babcock Ranch<br />Arcosanti<br />Pune<br />Singapore City<br />Kochi<br />Bogota<br />Waitakere, N.Z.<br />Curitiba<br />Cape Town<br />Moreland, Australia<br />Over 40 Global Cities to be SMART Cities in 2020 - More than 50% of Smart cities of 2025 will be from Europe and North America. <br />China and India to see over 50 New “Sustainable” Cities<br />Legend<br />Cities built from scratch<br />Masdar<br />Existing eco cities<br />Existing eco megacities<br />Source: Frost & Sullivan<br />
    11. 11. Case Study - Lavasa (India) Smart TownshipPrivate infrastructure companies in India building integrated township that offer smart living and working<br /><ul><li> India’s first and largest hill city to evolve over next 12 years.
    12. 12. This integrated township is built across 12,500 acres at a cost of Rs 1,400 billion
    13. 13. Dasve – the first town will be ready by end 2010/11. </li></li></ul><li>E-Mobility<br />
    14. 14. E-Mobility : Over 40 Million Electric 2 Wheelers and 4 Wheelers will be Sold Annually Around the Globe in 2020<br />Total 30 million – 2 Wheelers (2020) <br />Total 10 Million – 4 Wheelers (2020) <br />Sanyo Enacle<br />XM 3000 Electric Moped<br />The GEM Peapod<br />The Smith Newton<br />
    15. 15. Social Trends<br />
    16. 16. Six Degrees Apart: Geo Socialisation in 2020<br />Used For:<br />Meet Ups, Restaurant and Nightclub Reviews, Concert Events<br />Used For:<br />Digital Marketing: Receiving Updates on Promotion and Offers<br />Used For:<br />Networking in Business Conferences: Updates on Potential Contacts<br />Used For:<br />Local Real Estate News, Geo Socialising with Friends<br />
    17. 17. Generation Y: Goods and Services Catered to Values, Beliefs, Interest and Lifestyle<br />Techno Savvy and Connected 24 X 7<br />Civic and Environmentally Friendly<br />Demanding and Impatient – “Fast and the Furious”<br />Personalisation and Individualisation<br />Gaming Gizmos<br />Personalised Search and News<br />Instant Text Messaging<br />Eco- Transport<br />Smart Phones<br />Social Networking Profiles<br />Bag-For-Life (Paper Bags Instead of Plastic)<br />Instant Chat<br />Facebook-on-the Move<br />Personalised Products<br />Paperless Banking<br />Speed Oriented Gaming (Car Racing)<br />Microblogs<br />
    18. 18. Technology<br />
    19. 19. New Satellites Launched By 2020: Over 900 Satellites to Be Launched Globally This Decade Creating Multiple Innovative Applications<br />GNSS Enabled Applications:<br /><ul><li>Navigation (Civil, Military)
    20. 20. Broadband Internet and Wireless Network
    21. 21. GNSS based medical monitoring and drug delivery system
    22. 22. Automated guidance of machines, real-time structure monitoring, logistics and site management</li></ul>By 2020, there will be approximately 927 Satellites (Communication – 405; Earth Observation – 151; Navigation – 85; Reconnaissance – 212 and R&D 75)<br />Galileo - intended to provide more precise measurements than GPS or GLONASS <br />China developing Beidou<br />Commercial market will be driven by broadcast; Mobile Satellite Services (MSS); voice and data applications, bundling IPTV<br />Automobile Navigation and Intelligent Traffic Control System Applications<br />
    23. 23. Future Robots: Pervasive Robotic Technology in 2020 That Will “Act as a Domestic Help” in Everyday Life<br />Robots as Pets<br />Robots for Household Chores<br />Robots to Wait on Hand and Foot<br />Robots for Companionship<br />Robots as Waiters<br />Robots To Help With Strategic Planning and Business<br />Robots as Nannies<br />
    24. 24. Virtual World 2020: 3D Simulated Environment for Interaction and Experience Impacting Personal Mobility<br />Virtual Surgeries <br />and Medical Training <br />Virtual Shopping Allowing Customers to Try Products without leaving their homes<br />Virtual Business Conferences<br />Virtual Classes and Laboratories and Daily 3D Field Trips <br />to Different Countries and Planets<br />Social Networking: 3D Avatars <br />Enabling People to Lead Multiple Lives<br />
    25. 25. Fluid Interfaces: Haptic Technology Enabling Seamless, Gestural, Intuitive and Ambient Interaction Between Physical and Virtual Realms<br />“Holodecks”: F-16 Flight Simulator <br />Haptic Entertainment Experiences<br />Wearable Computing: Gestural Interfaces Are Being Developed that Allows Humans to Interact and Augment Physical World with Digital Data<br />Applications of Wearable Computing: Using Hand as a Keypad or Dial Pad<br />Intuitive Haptic Gaming Experiences<br />Surface Computers: Browsing of Internet on Any Surface Through Gestures<br />Source: MIT Media Group, 2010<br />
    26. 26. “Innovating To ZERO”: Snapshot of a “Zero Concept” World in 2020<br />Emerging Technologies Innovating to Zero Breaches of Security, Zero Accidents, Zero Fatalities and Zero Emissions in 2020 <br />Zero Waste/ Emissions from Factories<br />Zero Debts<br />Zero Defects<br />Complete Recyclability from Households (Cradle to Cradle Concept)<br />Zero Breaches of Security<br />Zero Emissions from Cars<br />Zero Accidents<br />Zero Crime Rates<br />
    27. 27. Overview of Next Top Mega Trends<br />SMART<br />Clouds: The<br />Next in Cloud<br />Computing<br />Women<br />Empowerment<br />and Women<br />CEOs<br />New Shores:<br />Emerging<br />Outsourcing <br />Hotspots<br />Future<br />Global 500<br />Companies<br />by Region<br />Future of <br />Consumer<br />Electronics<br />Power to<br />the Middle<br />Class <br />Beyond<br />BRIC: The<br />Next Game<br />Changers<br />New Trade<br />Zones<br />Wireless<br />Intelligence<br />
    28. 28. Overview of Next Top Mega Trends (Contd...)<br />New<br />Business<br />Models <br />Future<br />Broadband<br />Applications<br />From Fat<br />to Fit: Health, <br />Wellness and<br />Well Being<br />Innovative<br />Technologies<br />of the <br />Future<br />Future of<br />Global<br />Power<br />Generation<br />Factory of the<br />Future:<br />SMART <br />and GREEN<br />
    29. 29. Key Strategic Conclusions<br />
    30. 30. Key Strategic Conclusions<br />Mega Trends are connected and inter-wined which suggests “synergetic” opportunities between them<br />It is important to understand the eco-system of the Mega Trend and the elements of the value chain which have most profitability<br />All these trends are global and have global ramifications thereby offering scalable opportunities<br />These forces are changing rapidly and bringing new competencies into play at half the life-cycle speed of the past decade<br />Organisations’ need “Mega Trend” champions and teams within their organisation structure to best exploit the opportunities<br />It is important to build a healthy eco-system around your opportunity related to a mega trend as it can be a source of competitive advantage and raise barriers to entry (e.g. App store advantage vs Google)<br />
    31. 31. From Macro to Micro: How To Take Mega Trends from Information to Strategy Implementation<br />Mega Trend<br />Selected Trends That Impact Your Business And Markets<br />Analysis of Opportunities and Unmet Needs<br />Macro<br />Micro<br />Example: Urbanisation, Satellites<br />Example: Mega City electric cars with small turning radius, autonomous parking in busy cities, Facebook on wheels, seamless switching from home to car<br />Impact on Future Product/ Technology<br />Sub Trend<br />A Sub Layer of Trends that Has Wide Ranging Impact <br />Example: New Product Opportunity - New Mega City Cars, Car sharing,<br />New Technology Opportunities – Connected car , e.g. Internet Radio <br />Impact to Your Industry<br />Visualizing The Roadmap Of These Critical Forces Through Scenario Building and Macro Economic Forecasts<br />Example: Three concepts of urbanisation will emerge: megacities, mega regions and mega corridors. Smart Cities. Civilian satellites means high speed broadband, wireless and 4G and free wi-fi in public places/cities<br />Example: People in future will need “personal mobility” not necessarily cars to commute to work. This will lead to need for integrated mobility combining all forms of transport including cars<br />
    32. 32. Sarwant Singh<br />Partner & Practice Director, Automotive & Transportation + 44 207 915 7843<br /><br />Archana Amarnath<br />Team Leader + 44 207 915 7893<br /><br />For More Information Contact Us<br />