Market Dynamics Of APAC Enterprise Mobile Applications Market


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Market Dynamics Of APAC Enterprise Mobile Applications Market

  1. 1. Market Dynamics of Asia-Pacific Mobile Collaboration Applications Market Shuishan Lu Research Analyst, ICT December 2013
  2. 2. Agenda  Market Overview  2013 Market Highlights, Drivers & Outlook  Assessment of key market participants  Analyst Word 2
  3. 3. Market Overview Enterprise Mobile Collaboration Applications Market: Market Segmentation, Asia Pacific, 2013 Enterprise Mobile Collaboration Market Mobile Email Mobile Voice Mobile Messaging Mobile Conferencing Others Public Switched Telephony Networks (PSTN) IM/Presence Audio Conferencing Enterprise Social Media Voice over IP (VoIP) Unified Messaging (UM) Video Conferencing Team Collaboration Web Conferencing Source: Frost & Sullivan 3
  4. 4. Market Overview (Continued) Enterprise Mobile Collaboration Market: Key Participants, Asia Pacific, 2013 On-premise Applications Hosted/Cloud Services Enterprise Mobile Collaboration Market: Percentage Breakout by Delivery Type, Asia Pacific, CY2013 OnPremise Base 80.7% Hosted / Cloud Base 19.3% … … Included in the scope of the briefing Not included in the scope of the briefing Source: Frost & Sullivan 4
  5. 5. 2013 Market Highlights  The overall UC applications market in Asia Pacific continues to be flat.  Organizations establishes more matured enterprise network environment to ensure the highly secured operating platform for mobile collaboration applications.  Increasing market consolidation fastens the integration among different vendors’ mobile collaboration applications. Source: Frost & Sullivan 5
  6. 6. 2013 Market Drivers Popularity of mobile 4G network “Bring You Own Device” (BYOD) Fast development of cloud environment Rise of enterprise mobile collaboration More secured enterprise network Source: Frost & Sullivan 6
  7. 7. Market Outlook Enterprise Mobile Collaboration Applications Market: Licenses Shipment Forecast, Asia Pacific 8,000  Mobile messaging are continuously to be widely adopted. 7,000 Number of Licenses (,000)  Mobile email’s growth will be declining. 6,000 5,000  Mobile voice and conferencing are key drivers witnessing fast growth. 4,000 3,000 2,000 1,000 0 Licenses Shipment (,000) 2,013 2,015 2,018 4,707 5,712 7,420  Penetration rate of mobile UC licenses against the traditional desktop UC licenses will increase. Years Note: All figures are rounded. The base year is 2013. Source: Frost & Sullivan 7
  8. 8. Assessment of Key Market Participants Leading Vendors (Avaya, Cisco, IBM, Microsoft) 1. Integrated into one single software client; 2. Established partnership with leading telcos ; 3. Flexible licensing schemes. Growing Vendors (Alcatel-Lucent, Huawei, ShoreTel etc.) 1. Enhanced mobile collaboration application portfolio; 2. Market development activities; 3. Mobility licensing bundled as part of UC licensing. Emerging Vendors (Aastra, NEC, Siemens etc.) 1. Mobile application more as a stand-alone option on top; 2. Less focus on conferencing, enterprise social media etc.; 3. Lack of go-to-market strategy for mobility solution. Source: Frost & Sullivan 8
  9. 9. Analyst Word 1 Mobile email accounts for the majority of enterprise mobile collaboration applications market, followed by IM/presence, video conferencing and voice. 2 Mobility becomes the key growth strategy for both UC vendors and service providers. 3 Hybrid model of premise-based solutions and cloud services is gaining momentum. Source: Frost & Sullivan 9
  10. 10. Next Steps  Register for the upcoming briefing for How to Boost Productivity in the age of the Video-Enabled Workforce on January 16th 2014. (  Launch of Analysis of Asia-Pacific Enterprise Mobile Collaboration Applications Market in early Jan 2014. (  Launch of Analysis of Asia-Pacific Enterprise Mobile Collaboration Services Market in early Jan 2014, followed by a related analyst briefing (  Launch of Asia-Pacific Unified Communication as a Service (UCaaS) Market in early Feb 2014. (  Request a proposal for or Growth Partnership Services or Growth Consulting Services to support you and your team to accelerate the growth of your company. (  Register for Frost & Sullivan’s Growth Opportunity Newsletter and keep abreast of innovative growth opportunities. ( 10
  11. 11. Your Feedback is Important to Us What would you like to see from Frost & Sullivan? Growth Forecasts? Competitive Structure? Emerging Trends? Strategic Recommendations? Other? Please inform us by “Rating” this presentation. 11
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  13. 13. Today’s Presenter Shuishan Lu, Research Analyst Frost & Sullivan Shuishan specializes in emerging ICT trends, technologies, businesses trends and market analysis. His expertise lies in vendor and channel ecosystem analysis, developed through various market research assignments. His writing skills include market analysis reports and market insights. He has a strong understanding of Unified Communication and consulting in enterprise telephony, contact center applications, conferencing, mobility and UC services markets. For any other enquiries, email us: 13