Key Trends in the Australian OnlineVideo Market<br />Phil Harpur, <br />Senior Research Manager<br />Digital Media, Austra...
Online Video Market Definition<br /><ul><li>Online video is defined as any form of digital video that that has been delive...
Online Video Consumption Trends<br />There has been a significant increase in the amount of online video content produced ...
Online Video Advertising Trends<br />Online video advertising in Australia as a proportion of total online advertising is ...
Online Video Platform (OVP) Trends<br />OVP services enable the client to monetise video content delivery through effectiv...
Frost  & Sullivan 2011 Australian Digital Media Program<br />1) The Australian Online Classifieds Market <br />2) The Aust...
Follow Frost & Sullivan on Facebook, LinkedIn, SlideShare, and Twitter<br />http://www.facebook.com/pages/Frost-Sullivan/2...
For Additional Information<br />Donna Jeremiah<br />Corporate Communications<br />Asia Pacific<br />+603 6204 5832<br />dj...
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Key Trends in the Australian Online Video Market

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Frost & Sullivan Analyst Briefing on Key Trends in the Australian Online Video Market

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Key Trends in the Australian Online Video Market

  1. 1. Key Trends in the Australian OnlineVideo Market<br />Phil Harpur, <br />Senior Research Manager<br />Digital Media, Australia<br />19th September 2011<br />
  2. 2. Online Video Market Definition<br /><ul><li>Online video is defined as any form of digital video that that has been delivered to the user via the internet. </li></ul>Video content delivered over the internet is categorised into short form and long form depending on the length of the video content. <br /> <br />Online video content can also be classified according to the nature of content. main segments - Media & Entertainment and Corporate.<br />It can be monetised in a variety of ways, including content creation and production services, hosting services, subscription or download charges and sale of advertising. <br />
  3. 3. Online Video Consumption Trends<br />There has been a significant increase in the amount of online video content produced in Australian over the last 12 months.<br />Currently, short form video accounts for the majority of online video that is viewed in Australia. <br />However with much higher data caps now available, more broadband users are now able to watch long form video downloads without exceeding their quota.<br />This has led more long form content available via the major portals, especially in the area of catch-up TV.<br />
  4. 4. Online Video Advertising Trends<br />Online video advertising in Australia as a proportion of total online advertising is much lower than in the US. <br />However online video advertising is now starting to gain acceptance as a more compelling and differentiated type of online advertising.<br />There has been strong demand during 2010-11 for online video advertising inventory in Australia, mainly for pre-roll, and an acute shortage of inventory remains. <br />The online advertising industry is set to grow at a compound annual growth rate of 42% from 2011 to 2016, increasing in value from $54 million to $311 million<br />
  5. 5. Online Video Platform (OVP) Trends<br />OVP services enable the client to monetise video content delivery through effective management, analysis and distribution of video. <br />The overall cost of IP transit has held back the entry of major global players in this space.<br />However OVP providers in Australia are now beginning to expand their presence quickly in the market due to relatively lower broadband costs and higher data caps.<br />OVP players in the Australian market include Viocorp, Brightcove, Ooyala, thePlatform, movideo, Kit Digital, and Massive Interactive.<br />
  6. 6. Frost & Sullivan 2011 Australian Digital Media Program<br />1) The Australian Online Classifieds Market <br />2) The Australian & New Zealand Online Shopping Market <br />3) The Australian Online Video Market<br />4) The Australian Online General and Mobile Advertising Market<br />5) The Australian Online Search and Directories Market<br />6) Australian Online Advertising Market – Year End Overview and Outlook<br />
  7. 7. Follow Frost & Sullivan on Facebook, LinkedIn, SlideShare, and Twitter<br />http://www.facebook.com/pages/Frost-Sullivan/249995031751?ref=ts<br />http://www.linkedin.com/companies/4506<br />http://www.slideshare.net/FrostandSullivan<br />http://twitter.com/frost_sullivan<br />
  8. 8. For Additional Information<br />Donna Jeremiah<br />Corporate Communications<br />Asia Pacific<br />+603 6204 5832<br />djeremiah@frost.com<br />Carrie Low<br />Corporate Communications<br />Asia Pacific<br />+603 6204 5910<br />carrie.low@frost.com<br />Phil Harpur<br />Senior Research Manager<br />Digital Media, ICT<br />apacfrost@frost.com<br />

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