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Is Data Loss Prevention Gaining Popularity in the APAC Region?


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Frost & Sullivan analyst briefing on Data Loss Prevention market in Asia Pacific

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Is Data Loss Prevention Gaining Popularity in the APAC Region?

  1. 1. Is Data Loss Prevention (DLP) gaining popularity in APAC region? Phoenix Tran The Phuong, Research Analyst ICT June 7 th 2011
  2. 2. Focus Points Agenda DLP : Market Overview DLP : Demand Analysis DLP : Competitive Landscape DLP : Conclusions / Key takeaways
  3. 3. Market Definition of DLP Data Loss Prevention Ability to understand, classify and organize data content A seamless approach towards incident prevention, reporting and user remediation Intelligence in automatically enforcing policies
  4. 4. Failure to approach security from an Organizational level I will block everything – IM, storage devices, Web access My employees know best Security is a trade-off - Protection would further slowdown my business operations It can’t happen to me 1 5 4 3 2 Common Misconceptions towards Data Protection
  5. 5. DLP : Market Overview DLP : Demand Analysis DLP : Competitive Landscape DLP : Conclusions
  6. 6. Adoption of DLP <ul><li>Key Highlights </li></ul><ul><li>Greater spending observed in 2010 as a result of economic recovery, industry consolidation, regulatory compliance, rising importance of mobile computing/enterprise mobility and advent of Web 2.0 technologies. </li></ul><ul><li>Technology convergence undoubtedly helped in driving adoption trends within the DLP segment, with more vendors looking to provide DLP as an integrated feature. </li></ul><ul><li>DLP market remained highly fragmented and polarized across the APAC region in 2010. </li></ul><ul><li>DLP in APAC is expected to grow further in long term, but see slower growth rates in short term 2011-2013 due to customers’ lack of clear understanding. </li></ul>CAGR = 59.6% Note: All figures are rounded; the base year is 2010. Source: Frost & Sullivan
  7. 7. Market Drivers Business dependence on data/IT Blurring of professional and personal domains Maturing mindset towards information security Technology convergence Regulatory compliance !
  8. 8. Market Restraints Lack of clear market definition Lack of existing data classification schemes Perception as a costly and complex technology
  9. 9. DLP : Market Overview DLP : Demand Analysis DLP : Competitive Landscape DLP : Conclusions
  10. 10. Geographical Analysis of Demand – Advanced markets <ul><li>ANZ is the most advanced market in APAC, driven by customers’ mature and active IT approach, regulatory compliance as well as developed IT infrastructure. </li></ul><ul><li>South Korea is a large and sophisticated DLP market in APAC, due to critical data loss problems faced by enterprises. A wide range of DLP is offered by both global and active local vendors </li></ul>
  11. 11. Geographical Analysis of Demand –Fast growing markets <ul><li>Greater China’s growth is driven by Taiwan’s changes to Computer-Processed Personal Data Protection Act, now applies to all personal data. Fast growth in 2010 was due to the small base in previous year. </li></ul><ul><li>India is the fastest growing market in APAC due to the new regulatory compliance. Other drivers are customers’ holistic approach to DLP and vendors’ business expansion. </li></ul>
  12. 12. Geographical Analysis of Demand – Others <ul><li>Japan is an advanced market for IT but DLP is still a niche. Growth is driven by regulatory compliance and enterprise mobility. DLP is still expecting growth in the coming years as a result of vendors’ efforts in customer education and product localization. </li></ul><ul><li>ASEAN is a diversified DLP market in APAC, whose growth is driven by the global economic recovery, data loss incidents, regulatory compliance and more integration of IT and businesses. There’re such advanced markets as Singapore, Malaysia and niches as Vietnam, the Philippines. </li></ul>
  13. 13. DLP : Market Overview DLP : Industry Outlook DLP : Competitive Landscape DLP : Conclusions
  14. 14. APAC Vendor Landscape Information security vendors DLP specialists
  15. 15. DLP : Market Overview DLP : Industry Outlook DLP : Conclusions / Key takeaways DLP : Competitive Landscape
  16. 16. For End Users Conclusion/Key Take-Aways For Vendors Product strategy Partnering with other firms Channel Strategy Right time right place Clear data classification and IT policy Prevention is better than cure DLP is not everything
  17. 17. Follow Frost & Sullivan on Facebook, LinkedIn, SlideShare, and Twitter
  18. 18. For Additional Information Donna Jeremiah Corporate Communications Asia Pacific +603 6204 5832 [email_address] Carrie Low Corporate Communications Asia Pacific +603 6204 5910 [email_address] Phoenix Tran The Phuong Research Analyst ICT +603 6204 5800 [email_address] Nisha Sundrum Corporate Communications Asia Pacific +603 6204 5818 [email_address]