Going Visual Trends for Visual Collaboration in Latin America


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An analysis by Rodrigo Lima , Frost & Sullivan.

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Going Visual Trends for Visual Collaboration in Latin America

  1. 1. Going VisualTrends for Visual Collaboration in Latin America Rodrigo Lima, Research Analyst ICT March, 29th 2011
  2. 2. Today’s Presenters Rodrigo Lima, Research Analyst Frost & Sullivan 2
  3. 3. Focus Points• Technology Segmentation• Trends, Challengers, Drives and Restrains• Market Overview• Competitive Landscape 3
  4. 4. Technology Segmentation Videoconferencing Market: Market Segmentation (Latin America), 2010 Source: Frost & Sullivan 4
  5. 5. Market Trends• Interoperability as a determining factor• Video as a service• Telepresence is likely to gain importance• HD equipment gradually becoming available for everybody• Customers’ general confusion regarding available offerings• Growing demand for desktop video 5
  6. 6. Major Challenges• To achieve the expected video quality with less bandwidth consumption• Companies find it tough to calculate the ROI, as business models are recently being created by vendors• Vendors’ portfolios continue to remain the same from the customers’ point of view• Vendors will be forced to migrate to scalable video coding (SVC), as it offers undisputable advantages to end users• Development of new businesses model, such as video as a service (VaaS) 6
  7. 7. Major Drivers Increased interest of workers for video solutionsDeployment ofnew and more affordable solutions to SMBs Reduction of Decreasing travel costs and prices of high- greater speed of definition Video as part of communication equipment make unified with remote video more communications teams accessible Source: Frost & Sullivan. 7
  8. 8. Major Restrains Poor Not reliable infrastructure in Vendors haven’t projections of most of countries yet developed ROI prevent in the CALA cost-effective mass adoption of region prevent High price of and attractive video growth solutions, and solutions for lack of a defined SMBs business model, postpones purchase Rapid changes in product and strategies of the vendor confuse customers 8
  9. 9. Total Market Segment and Forecast• The videoconferencing endpoint market is valued at $64.7 million USD and was divided among the following segments as shown below. $ 257.9 22.2% CAGR: 21.8%4.7% 73.1% $ 64.7 Conference Room Executive Desktop Telepresence 2010 2017 Source: Frost & Sullivan 9
  10. 10. Key Regions• Brazil and Mexico are the most important countries in the region 63.7% 34.5% 29.2% 13.4% 11.5% 11.5% TT. Videoconferencing Endpoints Brazil Mexico Southern Cone Andean Countries CaCar Source: Frost & Sullivan 10
  11. 11. Competitive Landscape Cisco spent 2010 integrating expertise and products from RADVISION acquired specific assets Tandberg, and currently is able to from Aethra. RADVISION is likely to offer complete video solutions. face the challenge of competing with the largest endpoints participantsAt the end of 2010, HP has announced the launch of new solutions such asdesktops solutions, conferencing room systems and MCUs, through a partnership with VIDYO With the acquisition by Logitech, the Avaya is the newest player in company is trying to position itself video market closer to Tandberg/Cisco and Polycom. Source: Frost & Sullivan 11
  12. 12. Conclusion/Key Take-Aways• The spectrum of videoconferencing services is expanding in Latin America• Videoconferencing companies should focus on the basics in their messages to customers• Improve marketing and positioning of the solutions• Partnerships, Alliances, and Interoperability of solutions• Services is coming ahead 12
  13. 13. Next Steps Request a proposal for or Growth Partnership Services or Growth Consulting Services to support you and your team to accelerate the growth of your company. (myfrost@frost.com) 1-877-GoFrost (1-877-463-7678) Join us at our annual Growth, Innovation, and Leadership 2011: A Frost & Sullivan Global Congress on Corporate Growth (www.gil-global.com) Register for the next Chairman’s Series on Growth: Driving Innovation – The What, Why, and How. Visions and Benchmarks as the Innovation Key (October 5th) (http://www.frost.com/growth) Register for Frost & Sullivan’s Growth Opportunity Newsletter and keep abreast of innovative growth opportunities (www.frost.com/news) 13
  14. 14. Your Feedback is Important to Us What would you like to see from Frost & Sullivan?Growth Forecasts?Competitive Structure?Emerging Trends?Strategic Recommendations?Other? Please inform us by rating this presentation. Frost & Sullivan’s Growth Consulting can assist with your growth strategies 14
  15. 15. Follow Frost & Sullivan on Facebook, LinkedIn,SlideShare, and Twitter http://www.facebook.com/FrostandSullivan http://www.linkedin.com/companies/4506 http://www.slideshare.net/FrostandSullivan http://twitter.com/frost_sullivan 15
  16. 16. For Additional InformationTatiana Brull Cecilia BaruelCorporate Communications LA Sales DirectorMarketing Communications Executive Brazil(+55 ) 11 3065-8445 (+55) 11 3065-8444tatiana.brull@frost.com cecilia.baruel@frost.comRodrigo Lima Juan GonzalezLatin America Research Analyst Latin America Industry ManagerICT ICT(+55) 11 3065-8426 (+54) 11 4777-1554rodrigo.lima@frost.com juan.gonzalez@frost.com 16