Future of Mobility New Market Entrants in Mobility Integration


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This presentation provides insight into an upcoming new business model in mobility integration and its impact on personal mobility. By 2016 Europe is expected to have approximately 10 to 16 mobility integrators and more than five country-wide mobility integrators by 2020. B2B customers will be amongst the most attractive mobility integrator customer groups towards 2020, with Fleet companies and Transport Operators to emerge as key mobility integrators.

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  • Compliments to the researchers of Frost & Sullivan. Thank you for your significant contribution in identifying and describing the new market models in public transport and mobility. Mobility Integration and Aggregation are the strategic ingredients for future developments for players in the Mobility and public transport market place. It was a pleasure contributing to your research.

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Future of Mobility New Market Entrants in Mobility Integration

  1. 1. Future of Mobility—New Market Entrants in Mobility— Mobility Integration Transport Operators, OEMs, Fleet Companies, and IT Organisations Aggressively Competing to Become Mobility Integrators Martyn Briggs, Yeswant Abhimanyu, Program Manager, Mobility Research Associate Automotive & Transportation Automotive & Transportation 17th January 2013© 2012 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property ofFrost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.
  2. 2. Today’s Presenter Martyn Briggs, Program Manager – Mobility Frost & SullivanExperienced Automotive & Transportation consultant and Project Manager, workingwith clients to implement growth strategies. My current working focus is related toMobility networks and associated Mega Trends, considering the role of technologyand forecasting new market opportunities.Specialties: Urban Mobility, Smarter Transport, Intelligent Transport Services,Transport EconomicsParticular expertise in: Transport Policy, Transport Planning, Behavioural Changeand Transport Economic Appraisal 2
  3. 3. Today’s Presenter Yeswant Abhimanyu, Research Associate Frost & SullivanAn Automotive Research and Consulting Professional with a keen interest inexploring next generation disruptive business models and market roadmaps, and toengage in knowledge sharing with visionary thinkers and thought leaders of the world.Authored studies with core competences in:• Automotive Powertrain• Vehicle Fleet & Leasing• Eco-Innovation, Mega Trends• Future of Mobility (Mobility Integration, Multi-Modality) 3
  4. 4. Focus Points — Agenda for Today’s Presentation• Mega Trends Influencing Rise of Mobility Integration• Mobility Integrators—Definition and Key Findings• Mobility Integrators—Ecosystem• Types of Mobility Integrators• Mobility Integrators and Existing Product Portfolio• Mobility Integrators—Customer Types• Case Examples• Key Conclusions and Future Outlook 4
  5. 5. Poll QuestionWhat do you think is the one big impactMobility Integrators will have on PersonalMobility of the future ?A.Flexibility—time and cost savingsB.One-stop-shop solutionC.Sustainable and responsible travelD.Single ticket travel Note: Figures used only for representation purposes. Source: Frost & Sullivan analysis. 5
  6. 6. Occasion for the Analyst Briefing• Urgency: With an increasing number of smart cities emerging in Europe and North America by 2025, new Mega Trends like urbanisation, connectivity and convergence, smartphone apps and the technology boom are expected to drive the rise of interconnected mobility, leading to the creation of a new class of market players called mobility integrators.• Noteworthiness: The mobility of the future will be flexible and integrated and will offer on-demand services to serve customer demand. Car/bike/ride sharing coupled with advancements in high speed rail, micro-mobility and the emergence of mega corridors are offering customers the ability to move more conveniently, comfortably, cost-effectively and quickly.• How will this affect participants: Aided by new business models like car sharing and challenges in terms of increased cost of vehicle ownership (parking charges, servicing and maintenance, congestion charges, etc.), a new economic landscape provides stakeholders with an array of opportunities to exploit, in the quest towards integrated mobility. Participants will benefit, as this briefing will introduce them to the opportunities that are present in the market today. 6
  7. 7. Mega Trends Influencing Rise of Mobility Integration Global Mega Trends are changing the way humans live, move, and co-exist. Dependency on technology and need for operational ease and comfort are amongst key reasons for the evolution of new business models. Urbanization New Micro Mobility Smart and Products Sustainable Cities Car Sharing/Car Geo-Socialization Pooling And Social Media New Business Models E-Mobility (Value for Many)Sustainable Public Transportation Power to the Middle and BRT Class and Gen Y Integrated Mobility Solutions Connected and High Speed Rail Wireless Planet Photo Credits: Dreamstime and Commons. Source: Frost & Sullivan Analysis 7
  8. 8. Mobility Integrators—New Market Player Travel today is more than just station to station; it is about door-to-door connectivity, thus giving rise to new market players offering integrated various modes to travel. Mobility Integrators Market: Future Approach towards Mobility Integration, Europe, 2011–2020 Intercity Intercity Train 2020 SuburbsTravel Distance Intercity Bus Private Cars Shared Mobility City CAR OWNERSHIP Shared Mobility Public Micro-mobility Transportation Destination Travel Distance • Door-to-door integrated, multi-mobility a reality in future • Market will see new players in market termed mobility integrators‘ Note: Figures used only for representation purposes. Source: Frost & Sullivan analysis. 8
  9. 9. Mobility Integrators—DefinitionMobility is about seamless travel using all of the various modes of transportation available rather thanrelying solely on one transportation mode.Mobility integrator is an entity or a combination of entities in the value chain whichprovides the right combination of various modes of transportation to offer anintegrated, multi-modal door-to-door mobility solution using a mobility platform byleveraging technological expertise, operational excellence, infrastructuraladvancements and innovative business propositions. Key Elements—Customer Perspective Urging Mobility Integration Multiple Mobility Time and CUSTOMER PERSPECTIVE URGING MOBILITY INTEGRATION modes Integrated Technology Platform for Cost of Journey Integration Real-time Saving Transport dynamics Note: Figures used only for representation purposes. Source: Frost & Sullivan analysis. 9
  10. 10. Mobility Integrators—EcosystemCross interoperability and co-operation between the different entities in the ecosystem to be the crux thatmakes or breaks future of mobility integration Mobility Integrators Market: Ecosystem, Europe, 2011 Key Responsibility: Providing the Key Responsibility: Public transport technology and Providing mobility operators, carsharing, technical support from Point A to B bike sharing, parking required to realise operators, rentals, and new innovations leasing Key Responsibility: Providing mobility • OEMS * • Technology vehicles (cars, trams, • Supplier providers MI EVs, and so on) • Transport companies * * • IT support Key Responsibility: Providing * infrastructure for mobility • Infrastructure Government laws, providers *Cross interoperability and co- regulations, incentives, • Payments providers operation, for example, promotion, support, and • Charging stations between OEM and technology subsidies to the • Mobile infrastructure providers converging on different entities infotainment Source: Frost & Sullivan analysis. 10
  11. 11. Mobility Integrators—Stakeholders making it possibleStakeholders in an ever expanding integrated value chain taking the role of mobility integrators in the questfor totally integrated multi-modal door-to-door connected travel. Mobility Integrators Market: Mobility Integrators, Europe, 2011 With Public advancements in Transport technology and Telecom continuous Operators innovation, new New Bus Rail Opportunities Connexxions opportunities are LBS and Vodafone, NS, DB Bahn believed to evolve Telematics T-Mobile, O2, Taxi into new MI Orange Shared Mobility Bike/Car Pooling Parking OnStar, ATX, participants in an Velib, ZipCar, Operators expanding Charging Greenwheels, integrated value Point Payment DriveNow, Parkeon, Navx, chain. Engine Car2Go QPark, Vinci ChargePoint, Park-o-charge Online Mobility PayPal, AMEX, Booking Agency/ Visa, MI Journey Planners New Opportunities Mobile MasterCard Long Distance Mobility Current EV Apps Expedia, makemytrip, STA, OEMs Car Rental App Store, Travelocity AppWorld, PSA, Renault, and Fleet Short Distance Urban Mobility Google Play, Daimler, Company Infrastructure Tech Solutions Oyster, ovi Store SMART, BMW and Transport ALD, Hertz, Provider—IT OV-Chip Card, Companies Alphabet, Bosch, Continental AG, Leap Card Veolia Transdev, New Athlon Amadeus, Nokia, IBM, NXP Siemens Opportunities Technology (office space Advancements rental and so Mobile 2.0, on) Web 2.0 Ever Expanding Integrated Value Chain Source: Frost & Sullivan analysis. 11
  12. 12. Mobility Integrators and Existing Product Portfolio NS Business card is the only full-fledged MI, while Mobility Mixx uses the same platform to extend its offering; it will be easier for the transport companies to become the Mobility Integrators. Mobility Integrators Market: Snapshot of Mobility Offerings by Mobility Integrators, Europe, 2011 Long- Parking Service Car Leasing and Carsharing Public Transport Distance Others Management Platforms Travel Others Infra- Car Car Refuel/ Apps, Journey Bike (Hotels, struc- Carsharing Leasing Rentals Scooter Bike Car Tele- Planners, Company Name (Traditional) (Long- (Short- (Cycle) Renting Intra-city Inter-city Taxi Sheds Parking Trains Flight confer- accesso ture and Scheduling, Renting -ries and Charg- term) term) encing Re-routing so on) ingOperatorsTransport NS Business Card Connexxion µ by PeugeotCompanies Multicity by Car Citroën BMW/ Daimler MobilityMixx Leasing Companies (LeasePlan) ALD Alphabet Athlon ArvalTransportCompany Siemens Veolia- Transdev Source: Frost & Sullivan analysis. 12
  13. 13. Type of Mobility IntegratorsA mobility integrator’s function varies depending on what it offers and how it wants to position itself in themarket in line with market demands and the group vision. Mobility Integrators Market: Types of Mobility Integrators, Europe, 2011 and 2020 Mobility Mobility Mobility Integrator Aggregator Player (MI) (MA) (MP) • MI is an entity which • MA is an entity • MP is a member in enables the existence which offers a the value chain who of mobility selection of enables or owns mobility services approximately 50 programmes through its as core business percent of the current offering either as stand- different modes of alone providers or transport offered through partnerships • Offers a selection of 3 or 4 mobility solutions Note: Figures used only for representation purposes. Image Source: railteam.co.uk, Peugeot Mu, and Alphabet.com. Source: Frost & Sullivan analysis. 13
  14. 14. Mobility Integrators—Snapshot of Existing Mobility Integrators ExamplesThe future focus is moving towards integrated mobility with a number of mobility concepts and disruptive businessmodels. Mobility Aggregators/Players • Oyster Card Mobility Trend • Numerous carsharing programs • Barclays bike sharing programs Mobility Aggregators/Players • cOPENhagen Card Mobility Integrators • Excellent bicycle infrastructure • Mobility Mixx with specific lanes; a number of • NS Business Card bicycle sharing programs Mobility Trend • Integrated mobility trend evident with the introduction of mobility budgets Mobility Aggregators/Players • DB Bahn—Touch & Travel System Mobility Aggregators/Players • RMV Transport Card • NaviGo, Orange Card, Peugeot Mobility Trend Mu, Citroen Multicity • Mobility trend: Towards multi- Mobility Trend modal integration and • Mobility integration activities by encouragement of carsharing Veolia-Transdev such as Urban Pulse and City Way; close working with IBM for integrated real-time mobility. • EV carsharing programs Mobility Aggregators/Players Mobility Aggregators/Players • ATM Itinero • New Transit Card Note: Figures used only for representation purposes. Source: Frost & Sullivan analysis. 14
  15. 15. Mobility Integrators—Customer TypesCustomers for mobility integration range from everyday general public to cities and countries looking torebrand their positions. Mobility Integrators Market: Customer Types, Europe, 2011 Mobility Industry Business B2B Transport/Infrastructure Companies Other Company Clients Mobility Another MI Integration Customer Types Smarter and Sustainable Cities City as a Customer General Public Note: Figures used only for representation purposes. Source: Frost & Sullivan analysis. 15
  16. 16. NS Business Card—Mobility Service OfferingsCurrently, approximately 5 percent of business travelers use the train, while 95 percent use other modes oftransportation, mainly cars, thereby opening up a number of avenues for NS to innovate. Mobility Integrators Market: NS—Mobility Service Offerings, The Netherlands, 2011 Integrated door-to-door mobility solution featuring Business Market post-usage invoices for business users Retail Market Pre-paid—Pay as you go Model NS Hi Speed Lounge and Train and Postillion Hotel Fyra Discounts Transport Trip OV Chip Greenwheels Taxis Trains Planner Card Car Rental Taxi, OV- Fiets, and Additional Car Services Rentals (Q-Park, Bike Sheds) Public Car Service Bike Transportation OV-Fiets Park Stations Sheds (Bus, Tram, Metro)• The transit payment system that the NS Business Card employed on a national level, focuses on flexible post-paid payments rather than on a pre-paid system. Note: Figures used only for representation purposes. Image Source: www.ns.nl and railteam.co.uk. Source: NS and Frost & Sullivan analysis. 16
  17. 17. Daimler—Mobility Services, Moovel At the Heart of Moovel are intelligent mobility linkages with better use of available resources.Integrated Platform and Direct Bus and RailComparison • The different available bus and• Direct comparison of different rail connections are shown mobility modes based on user selection Ride Sharing and Taxi Cabs • Search for available ride- sharing possibilities for a specific route. • A taxi can be ordered using theFuture of Mobility app.• Expansion opportunities for Car2gether and Car2go Decisions-making enabler • Prices, quickest time, and comfort levels Note: Images used only for representation purposes. Image Source: Daimler.com. Source: Daimler.com and Frost & Sullivan analysis. 17
  18. 18. Mobility Integrators—Key Conclusions and Future OutlookThe future of integrated technology is connected, with networked products and services with technologyadvancements acting as the key enabler. Real-time data sharing1 • Opening up of – key enabler that will make or break mobility integration. • Real-time data sharing and integration – shared costs and risks among – the way forward. City versus country-wide MI • Infrastructure capabilities – governments and investments2 • Future smart and Mega Cities are expected to be attractive MI customers • Country-wide integration – co-existence of competitors in view of a unified goal. Future business models • Developing business models – p2p carsharing, renting personal parking spaces, and ride-sharing3 • Personal transport merging with public transport and utilizing wasted travel capacity. • Mobility budget handling –(TCO TCM). Technology advancements • Web sites and smartphone apps4 • NFC is a futuristic potential technology – payments, check-in/outs, security, safety, and telematics. • E-ticketing – with virtual tickets allowing for seamless customer-controlled travel. Source: Frost & Sullivan analysis. 18
  19. 19. Table of Content of Frost & Sullivan’s M8BF–18 StudyFuture of Mobility—New Business Models, Opportunities, and Market Entrants in Mobility IntegrationSection Slide Numbers Executive Summary 4 Research Scope, Objectives, Methodology and Background 25 Mobility Integrators—Mega Trends and Influencing factors 31 Mobility Integrators—Overview 49 Mobility Integrators—Definition and Ecosystem 67 Mobility Integrators—Customer Types 75 Mobility Integrators—Technology Solutions 92 Mobility Budget 98 Mobility Integrators—Case Studies and Examples 105 Mobility Integrators—Potential Cities 177 Conclusions and Future Outlook—The Last Word 183 Appendix 188 Source: Frost & Sullivan analysis. 19
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  23. 23. For Additional InformationKatja Feick Yeswant AbhimanyuCorporate Communications Research AssociateAutomotive & Transportation Automotive & Transportation+49 (0) 69 7703343 (0091) 44 6681 4163katja.feick@frost.com Yeswanta@frost.comMartyn Briggs Cyril CromierProgram Manager – Mobility VP SalesAutomotive & Transportation Automotive & Transportation0044 (0)207 915 7830 +33 1 4281 2244Martyn.briggs@frost.com Cyril.cromier@frost.com 23