Frost & Sullivan: Analysis of the Colombian Cloud Computing Market


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  • Frost & Sullivan: Analysis of the Colombian Cloud Computing Market

    1. 1. Analysis of the Colombian Cloud Computing Market Government Action and Service Provider Presence Inspire Confidence 9855-72 February 2014
    2. 2. 9855-23 2 Q&A Guilherme K Campos, Industry Analyst Frost & Sullivan Connect with me on social media: @GuiKatzor @Frost_Latam
    3. 3. 9855-23 3 Executive Summary
    4. 4. 9855-72 4 Executive Summary • Revenue for the Colombian cloud computing market was $31.6 million in 2012. Revenue is expected to reach $196.5 million by 2017 at a 44.1% compound annual growth rate (CAGR). • Infrastructure as a service (IaaS), software as a service (SaaS), and platform as a service (PaaS) will show aggressive growth in the next 4 to 5 years. • The Colombian market is most willing to invest in SaaS that currently represents 57% of the cloud computing market revenue, followed by IaaS with 41%. PaaS still has minimal market representation due to companies not understanding its potential uses. • Security is currently Colombian companies’ biggest concern, restraining them from sending their information to the cloud. Law 1581, which took effect July 2013, established data protection norms that must be followed by all providers. • These actions will create a better sense of security among buyers. Vendors are also investing in local data centers. • The main aspect driving Colombian companies to cloud computing is cost reduction, changing investments from capital expenditure (CAPEX) to operational expenditure (OPEX). The option to increase or decrease services according to company needs is another important driver for buyers, especially chief financial officers (CFOs). Source: Frost & Sullivan
    5. 5. 9855-72 5 Drivers and Restraints Total Cloud Computing Market: Key Market Drivers and Restraints, Colombia, 2013–2017 Security H M M Lack of local data centers prepared for cloud computing M M L Lack of knowledge M L L 1–2 years 3–4 years 5th year Cost reduction H H H Flexible environment H H H Information available anywhere H H H Impact: H=High M=Medium L=Low Note: Drivers & Restraints are ranked in order of impact. Source: Frost & Sullivan MarketDriversMarketRestraints
    6. 6. 9855-72 6 Drivers Explained Cost Reduction Cloud computing is directly related to the business strategy of turning CAPEX into OPEX, which is a great way to reduce costs. Instead of investing money in expanding capacity and having to manage and control it, companies are willing to invest in cloud services. Flexible Environment The option to increase or decrease infrastructure according to the company’s needs is an attractive driver, especially for CFOs. Information Available Anywhere The business model of cloud computing, together with mobility, enables companies to have access to their information anywhere, anytime, and accessed by any device with an Internet connection. Source: Frost & Sullivan
    7. 7. 9855-72 7 Restraints Explained Security The main restraint to adoption of cloud computing is security regarding data protection. With the increase of market knowledge about cloud computing and with changes within the vendor offers regarding Law 1581, the impact of this restraint will decrease. Lack of Local Data Centers Prepared for Cloud Computing Most vendors do not have a data center in Colombia that offers cloud computing, but usually purchase the service from Brazil or Miami. In 2013, vendors announced investments in Colombia due to higher regional demand and to lower costs when compared to those in Brazil. Lack of Knowledge Although much of the market already understands the concept of cloud computing, several Colombian companies still do not know who the cloud providers are and what solutions or services they offer. Source: Frost & Sullivan
    8. 8. 9855-72 8 Legal Disclaimer Frost & Sullivan takes no responsibility for any incorrect information supplied to us by manufacturers or users. Quantitative market information is based primarily on interviews and therefore is subject to fluctuation. Frost & Sullivan research services are limited publications containing valuable market information provided to a select group of customers. Our customers acknowledge, when ordering or downloading, that Frost & Sullivan research services are for customers’ internal use and not for general publication or disclosure to third parties. No part of this research service may be given, lent, resold or disclosed to noncustomers without written permission. Furthermore, no part may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the permission of the publisher. For information regarding permission, write to: Frost & Sullivan 331 E. Evelyn Ave. Suite 100 Mountain View, CA 94041 © 2014 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.
    9. 9. 9855-72 9 The Frost & Sullivan Story
    10. 10. 9855-72 10 Who is Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit
    11. 11. 9855-72 11 What Makes Us Unique All services aligned on growth to help clients develop and implement innovative growth strategies Continuous monitoring of industries and their convergence, giving clients first mover advantage in emerging opportunities More than 40 global offices ensure that clients gain global perspective to mitigate risk and sustain long term growth Proprietary TEAM Methodology integrates 7 critical research perspectives to optimize growth investments Career research and case studies for the CEOs’ Growth Team to ensure growth strategy implementation at best practice levels Close collaboration with clients in developing their research-based visionary perspective to drive GIL Focused on Growth Industry Coverage Global Footprint Career Best Practices 360 Degree Perspective Visionary Innovation Partner
    12. 12. 9855-72 12 TEAM Methodology Frost & Sullivan’s proprietary TEAM Methodology ensures that clients have a complete 360 Degree PerspectiveTM from which to drive decision making. Technical, Econometric, Application, and Market information ensures that clients have a comprehensive view of industries, markets, and technology. Technical Real-time intelligence on technology, including emerging technologies, new R&D breakthroughs, technology forecasting, impact analysis, groundbreaking research, and licensing opportunities. Econometric In-depth qualitative and quantitative research focused on timely and critical global, regional, and country-specific trends, including the political, demographic, and socioeconomic landscapes. Application Insightful strategies, networking opportunities, and best practices that can be applied for enhanced market growth; interactions between the client, peers, and Frost & Sullivan representatives that result in added value and effectiveness. Market Global and regional market analysis, including drivers and restraints, market trends, regulatory changes, competitive insights, growth forecasts, industry challenges, strategic recommendations, and end-user perspectives.
    13. 13. 9855-72 13 Our Global Footprint 40+ Offices Scanning the Globe for Opportunities and Innovation