Analysis of the Australian Unified Communications Market


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Frost & Sullivan Analysis Briefing on the Australian Unified Communications Market

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Analysis of the Australian Unified Communications Market

  1. 1. Analysis of the Australian Unified Communications Market<br />Audrey William<br />Enterprise Communications and Collaboration, ANZ<br />August 2011<br />
  2. 2. Overview of the Australia Unified Communications Market<br />The Australia UC market recovered from the previous year’s decline to grow by 8.8% in 2010<br />The market is forecast to grow at a CAGR of 8.7% between 2011 and 2017. The market is expected to reach $1.2 billion by 2017<br />Government, Financial Services and Professional Services were the main verticals for UC adoption in 2010 <br />Conferencing and collaboration will witness high growth throughout the forecast period. This segment alone is expected to grow at a CAGR of 16.7%<br />
  3. 3. Market forecast by UC applications in Australia, 2010<br />
  4. 4. Drivers and Inhibitors in the Australia UC Market<br /><ul><li> Large opportunities from</li></ul> Financial services, <br /> Government <br /> and Professional Services<br /><ul><li> Demand for videoconferencing
  5. 5. BYOD trend gaining momentum
  6. 6. Cloud based UC services
  7. 7. Integration with</li></ul> existing infrastructure<br /><ul><li>Difficulty in justifying</li></ul> the ROI on some <br /> technologies<br />
  8. 8. Ecosystem of major participants in the Australia UC market<br />Service Providers, Global System Integrators (Telstra, Optus-Alphawest, Didata, NSC IBM, HP, etc)<br /><ul><li>Telecom service providers will play an important role in areas such as UC as a service and Videoconferencing services
  9. 9. Due to the complex nature of some of the larger deployments, global SI’s such as IBM and HP will play a greater role in UC integration services
  10. 10. Social Media vendors are starting to partner with some of the UC vendors. Acquisition will be rampant in this segment. </li></ul>Video, Social Media and CRM vendors<br />UC Vendors (Avaya, Cisco, Microsoft, Mitel, NEC, Shoretel, ALU, etc)<br />Unified <br />Communications<br />Software/SaaS and IT Vendors <br />
  11. 11. Over 40% of respondents do not use any Hosted UC solutions<br />Q= What is your current usage of Hosted Solutions?<br />N=342<br />
  12. 12. Apple and Google emerge as preferred vendors for Enterprise Mobility solutions in the Australia market<br />N=342<br />
  13. 13. Deployment of Tablets in the Enterprise – Australia<br />Planned Deployment of Tablets<br />Potential of Tablets as an Enterprise Device<br /><ul><li> Close to 40% of the respondents will look to deploy or trial a device in the </li></ul> next 12 months<br /><ul><li> 55% of respondents see the benefits in deploying tablets within an enterprise</li></li></ul><li>Opportunities ahead in the Australia Unified Communications market<br /><ul><li> The growth in mobility is driving discussions amongst CIO’s and IT managers for an</li></ul> Enterprise mobile strategy<br /><ul><li> The Australia Conferencing and Collaboration market is expected to grow at a CAGR</li></ul> of 16.7%<br /><ul><li>Virtualisation & Cloud UC are still in its early stages of growth.
  14. 14. Inhibitors of growth in the Australia UC market include the integration of UC </li></ul> applications. The ability to offer end to end UC integration is critical and telecom <br /> service providers and large global SI’s will be in the best position to offer cloud, <br /> managed UC and network integration services to organisation<br /><ul><li> Government, Financial Services, Professional Services, Education and Healthcare</li></ul> are some of the verticals that will see good opportunity for Unified Communications<br /> technologies in the Australia market in 2011 and beyond<br />
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  16. 16. For Additional Information<br />Donna Jeremiah<br />Corporate Communications<br />Asia Pacific<br />+603 6204 5832<br /><br />Carrie Low<br />Corporate Communications<br />Asia Pacific<br />+603 6204 5910<br /><br />Audrey William<br />Research Director<br />ICT<br /><br />