Analysis of the Australia Video Communications Market

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Frost & Sullivan analyst briefing on the Australian Video Communications Market

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Analysis of the Australia Video Communications Market

  1. 1. Analysis of the Australia Video Communications Market<br />Audrey William, Research Director<br />Enterprise Communications and Collaboration, ANZ<br />May 2011<br />
  2. 2. Overview of the Australia Video conferencing market<br />The Australia videoconferencing market witnessed a sharp spike in growth. Revenues grew by 33.5% in 2010<br />Cisco and Polycom together accounted for almost 95% of overall video conferencing revenues in Australia in 2010. <br />Government, BFSI, utilities and mining were the main verticals for videoconferencing deployments in 2010. <br />The Australia videoconferencing market is expected to grow at a CAGR of 19.1% from 2010 to 2017<br />
  3. 3. % Revenue split by product segments, 2010<br />
  4. 4. Drivers and Inhibitors in the Australia Video Market<br /><ul><li> Gradual decline in</li></ul> price points<br /><ul><li> Mobility and Unified </li></ul> Communications <br /><ul><li>Virtualisation and cloud </li></ul> based solutions<br />INHIBITORS<br /><ul><li>High cost associated</li></ul> with the large<br /> systems and <br /> Telepresence units<br /><ul><li>Interoperability </li></ul> concerns<br /><ul><li>Concerns about ease</li></ul> of use <br />
  5. 5. End users in Australia see the capability of a tablet as a videoconferencing device<br />Question – Do you see value in deploying the tablet as a <br /> videoconferencing device?<br />
  6. 6. End users rated high installation costs and high cost of end points as a barrier to videoconferencing adoption<br />Question – What are some of the challenges with regards to videoconferencing <br />deployment?<br />
  7. 7. SMB Market Opportunity<br />The SMB Market represents an attractive business opportunity for vendors<br />This is a very price sensitive segment of the market <br />Cloud based video solutions will be the right answer for the SMB market<br />Solutions offered by Google, Apple, Skype have the ability to disrupt what the traditional vendors have been offering in the SMB market<br />
  8. 8. Market Opportunity : Convergence of Technology will lead to Convergence of Competition<br />
  9. 9. Follow Frost & Sullivan on Facebook, LinkedIn, SlideShare, and Twitter<br />http://www.facebook.com/pages/Frost-Sullivan/249995031751?ref=ts<br />http://www.linkedin.com/companies/4506<br />http://www.slideshare.net/FrostandSullivan<br />http://twitter.com/frost_sullivan<br />
  10. 10. For Additional Information<br />Donna Jeremiah<br />Corporate Communications<br />Asia Pacific<br />+603 6204 5832<br />djeremiah@frost.com<br />Carrie Low<br />Corporate Communications<br />Asia Pacific<br />+603 6204 5910<br />carrie.low@frost.com<br />Audrey William<br />Research Director<br />ICT<br />awilliam@frost.com<br />

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