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4 Tips For Successful B2B Blogging

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Today’s emphasis on content marketing is indicative of the
transformative effect technology and social media have had
on the way people communicate. Demand for
high-quality, free content has never been greater,
and blogs can be an integral part of your company’s
content marketing mix. The following tips address ways
to optimize your blog’s success.

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4 Tips For Successful B2B Blogging

  1. 1. Copyright © Frost & Sullivan GTMresearch@frost.com www.gtm.frost.com Growth Team Membership™ (GTM) is a best practices research and consulting program that supports executives within the functions that report to the CEO. @Frost_GTM Today’s emphasis on content marketing is indicative of the transformative effect technology and social media have had on the way people communicate. Demand for high-quality, free content has never been greater, and blogs can be an integral part of your company’s content marketing mix. The following tips address ways to optimize your blog’s success. Generally speaking, blogs written by reluctant writers lack substance, style, and enthusiasm and tend not to have to a regular and frequent blogging schedule. To build a loyal blog following, writers should want to write, and their posts should be consistent and organized. Generally speaking, blogs written by reluctant writers lack substance, style, and enthusiasm and tend not to have to a regular and frequent blogging schedule. To build a loyal blog following, writers should want to write, and their posts should be consistent and organized. The headline is the first thing blog readers see, and writers therefore have limited time and space to capture their attention. It is important to note that rules will vary depending on the industry or the audience. What might be a dry title to some might be a must-click to another more familiar with the acumen employed. While the headline plays a key role in enticing a reader to continue with a blog, it is equally essential that the content deliver on the headline’s promise. The headline is the first thing blog readers see, and writers therefore have limited time and space to capture their attention. It is important to note that rules will vary depending on the industry or the audience. What might be a dry title to some might be a must-click to another more familiar with the acumen employed. While the headline plays a key role in enticing a reader to continue with a blog, it is equally essential that the content deliver on the headline’s promise. How does a blog writer ensure that his/her perspective is new and different enough to stand out, attract readers, and keep them coming back? The answer lies in providing content that addresses prospects’ key challenges and answers their questions. How does a blog writer ensure that his/her perspective is new and different enough to stand out, attract readers, and keep them coming back? The answer lies in providing content that addresses prospects’ key challenges and answers their questions. SOURCE • Jeffcoat, Jessica,“B2B Blogging: Putting the Content in Content Marketing,” Growth Team Membership™ In Focus Brief (June 2013): http://www.frost.com/q280071822. ORIGINAL FILE JPG: http://bit.ly/153RZuK PDF: http://bit.ly/14JOXx4 Bestow Knowledge, not Information Bestow Knowledge, not Information Tell StoriesTell Stories Write Titles That Are Attention-Grabbing, Thoughtful, and Fun Write Titles That Are Attention-Grabbing, Thoughtful, and Fun Commit to the BlogCommit to the Blog 1 2 3 4 4Tips for Successful B2B Blogging Successful blogs are equal parts personal and professional. Over time, readers become interested in what the writer has to say—not just because the writer is credible and knowledgeable, but because the writer has shared likes, dislikes, funny stories, eccentricities. In sum, the readers feel as if they know, and care about, the person behind the blog. This relationship keeps the readers coming back for new posts. Successful blogs are equal parts personal and professional. Over time, readers become interested in what the writer has to say—not just because the writer is credible and knowledgeable, but because the writer has shared likes, dislikes, funny stories, eccentricities. In sum, the readers feel as if they know, and care about, the person behind the blog. This relationship keeps the readers coming back for new posts.

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