2014 Predictions for Technology in Latin America

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2014 Predictions for Technology in Latin America

  1. 1. What Tech Trends will be Hot in Latin America in 2014? Analyst Briefing Bruno Tasco, Frost & Sullivan Latin America Industry Analyst 28th January, 2014 São Paulo, Brazil 1
  2. 2. Latin American Landscape The impact of politics and economic performance will shape the ICT Industry spending during 2014 Economic stability in Latin America is driving foreign capital to the region, which has a direct impact on the adoption of technology. . Tripod IT Investment, 2013 100% 90% 30% 80% Projected GDP Growth 2014 70% Argentina 2.6% 60% Brazil 2.6% 50% Chile 4.0% 40% Colombia 4.5% 30% Peru 5.5% 20% Mexico 3.5% LATIN AMERICA 3.2% 40% Country 10% 15% Services 30% Software Hadrware 55% 30% 0% Table source: CEPAL Mature Countries LA Countries Source: Frost & Sullivan analysis. Latin American Landscape Cloud Mobility Security Big Data Key Takeaways Q&A 2
  3. 3. Game Changing on Business Relations Companies are adapting to new business models and the role of the executives is changing. Since the economic instability during 2008/2009, CFOs have more participation regarding IT decisions in the company. CIOs want to establish lasting realtionship with its IT providers. Business Technologies is overcoming Information Technology approach. Latin American Landscape Cloud Mobility Security Big Data Key Takeaways Q&A 3
  4. 4. Cloud Computing a US$ 3 Billion Market by 2017 in LA Business efficiency is the main driver for cloud. Security is still the point of attention. Main reason to invest in cloud Latin America Cloud Market – 2014-2017 $3,500 $3,000 $ 2.866,5 Decreasing Cost US$ Million $2,500 $2,000 Strengthening business continuity plans 152,9% $1,500 Scalability $ 1.113,5 $1,000 Improving security/compliance $500 $0 PaaS IaaS 2014 30.7 490.7 2017 84.0 1,347.5 SaaS 612.1 1,435.0 Shifting costs from CAPEX to OPEX Source: Frost & Sullivan analysis. Latin American Landscape Cloud Mobility Security Big Data Key Takeaways Q&A 4
  5. 5. Cloud Market Still has Great Opportunities With a CAGR of over 30% until 2017, companies need to be aware of the adoption trends to monetize on the opportunities. SaaS Possibility to have access to information anywhere, anytime through any device connect to the internet. CAGR 14-17 32.78% Email, CRM and ERP are the most demanding services. IaaS PaaS Companies will build new datacenters locally and price reduction will drive most companies strategy. CAGR 14-17 40.03% Web site hosting, storage and intranet hosting are the most demanding services Still not very used in Latin America, companies need to increase the awareness for this cloud service. CAGR 14-17 39.84% Collaboration, Application Test and Applications development are the most demanding services. Source: Frost & Sullivan analysis. Latin American Landscape Cloud Mobility Security Big Data Key Takeaways Q&A 5
  6. 6. Cloud Computing Adoption Trends By 2014, 50% of companies will be using at least one type of cloud services. Cloud adoption by 2014 SaaS 73.3% IaaS 26.70% 66.7% PaaS 33.30% 49.3% 0% 10% 20% 30% 50.70% 40% Companies using cloud by 2014 50% 60% 70% 80% 90% 100% Campanies that will not adopt cloud until 2014 Source: Frost & Sullivan analysis. Latin American Landscape Cloud Mobility Security Big Data Key Takeaways Q&A 6
  7. 7. Key Impacts behind Mobility The real impact of Mobility could only be fully comprehensible when taking in consideration other underlying but significant trends Proliferation of mobile devices MOBILITY Changing Workspace and Workforce Culture Network Readiness Source: Frost & Sullivan analysis. Latin American Landscape Cloud Mobility Security Big Data Key Takeaways Q&A 7
  8. 8. Consumerization and BYOT Consumerization will force enterprises to invest in agile solutions to secure their company’s information. APPs Virtual Desktop BYOT Mobile Endpoint Security MDM Source: Frost & Sullivan analysis. Latin American Landscape Cloud Mobility Security Big Data Key Takeaways Q&A 8
  9. 9. Comsumerization – Manage is Better than Prohibit It is important to understand your executives business needs to address BYOT issues. My corporate smartphone has limited functions. I need real time communication and access to all company information no matter where I am. Source: Frost & Sullivan analysis. Latin American Landscape Cloud Mobility Security Big Data Key Takeaways Q&A 9
  10. 10. Security Evolution It is more complex than never before to guarantee security throughout your entire enterprise. Then Now Fax Machine / Email (incipient) Email / Social Midia Dial-Up Internet Wi-Fi / 4G Celphone Smart Devices Anti Virus / Anti Spam Advanced Persistent Threat Hard Disk Cloud Computing Source: Frost & Sullivan analysis. Latin American Landscape Cloud Mobility Security Big Data Key Takeaways Q&A 10
  11. 11. Managed Security Services Market in Latin America New business technologies will drive investments in security that will double the size of the market by 2018 compared to 2013 Drivers for MSS Adoption Managed Security Services Market: Latin America Revenue CAGR, 2013–2018 = 13.8% 900.0 821.7 US$ Million 800.0 734.6 700.0 650.6 Cloud Computing 571.2 600.0 500.0 New Bisuness Model and Technology Adoption 498.2 434.1 Sophisticated Attacks 400.0 300.0 Compliance and Legislation 200.0 100.0 Integration and Network Convergence 0.0 2013 2014 2015 2016 2017 2018 Year Source: Frost & Sullivan analysis. Latin American Landscape Cloud Mobility Security Big Data Key Takeaways Q&A 11
  12. 12. Towards an Enhanced Enterprise Security Environment The increasing of BYOD, will demand and increasing use of encryption systems and biometric technologies. Source: Frost & Sullivan analysis. Latin American Landscape Cloud Mobility Security Big Data Key Takeaways Q&A 12
  13. 13. The 3v for Big Data Key features that are shaping the future of Big Data Volume Variety Velocity Source: Frost & Sullivan analysis. Latin American Landscape Cloud Mobility Security Big Data Key Takeaways Q&A 13
  14. 14. 3v Explained and Trends Not only people will be generating data by using devices but also machines will start doing it. Volume • 10 connected devices per house by 2020 • 5 connected devices per user by 2020 • 5 billion internet users by 2020 Velocity • Smartphones and tablets increasing data access • M2M, RFID, smart devices • 4G, video call, streaming, Wi-Fi Variety • Real time analysis • Pro-active strategy • Capitalize on new opportunities Source: Frost & Sullivan analysis. Latin American Landscape Cloud Mobility Security Big Data Key Takeaways Q&A 14
  15. 15. Big Data Scenario Learn more about your customers and act faster than your competition Source: Frost & Sullivan analysis. Latin American Landscape Cloud Mobility Security Big Data Key Takeaways Q&A 15
  16. 16. Big Data Market From a Nascent Market in 2014 to a Billion Dollar Industry by 2018 in Brazil. What is next for Big Data? Big Data Market Brazil, 2013–2018 Revenue CAGR, 2013–2018 = 31.7% 965.0 1,000.0 900.0 US$ Million 800.0 The fear of companies regarding data security and confidentiality will drive Security Analytics solutions 731.3 700.0 600.0 551.8 500.0 414.9 400.0 315.9 300.0 243.6 200.0 100.0 0.0 2013 2014 2015 2016 2017 2018 Using Wi-Fi analytics solutions on local stores will have a good adherence between retailers that already use Online Analytics on their website. Year Latin American Landscape Cloud Source: Frost & Sullivan analysis. Mobility Security Big Data Key Takeaways Q&A 16
  17. 17. Key Takeaways for Decision Makers Cloud • Increasing competition. The market is looking at a decrease on price. • Hybrid cloud is gaining more participation. • Saas and Iaas represent the major opportunities. Mobility • BYOT – Increasing number of devices entering the organization. • Security policies. • Management vs customer experience. Security • Has a wider concept now. • Needs to be within the entire organization. • From devices to the network. Big Data • Internet of things. Everything connected. • Demand will come from business areas from the enterprise. Source: Frost & Sullivan analysis. Latin American Landscape Cloud Mobility Security Big Data Key Takeaways Q&A 17
  18. 18. Q&A Bruno Pagotto Tasco, Senior IT Industry Analyst Frost & Sullivan bruno.tasco@frost.com Connect with me on social media: @BrunoTasco http://www.linkedin.com/pub/bruno-tasco/11/848/114 Latin American Landscape Cloud Mobility Security Big Data Key Takeaways Q&A 18

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