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Enterprise Communications Outlook in Asia Pacific


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Frost & Sullivan briefing on the Enterprise Communications Outlook in Asia Pacific

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Enterprise Communications Outlook in Asia Pacific

  1. 1. Enterprise Communications Outlook in Asia PacificState of the market in 2011 and what you can expect in 2012 Pranabesh Nath Industry Manager Enterprise Communications
  2. 2. Agenda• Review of 2011 in Enterprise Communications• What can we expect to see in 2012 and beyond? • Applications of focus • Top trends that will define industry direction • Drivers & Restraints• Key Takeaways 2
  3. 3. More than $14 billion spent on UC solutionsin the last 3 years in Asia Pacific 25% CAGR (2009-2011) 20%US$ Million 15% 10% 5% 0% 2009 2010 2011 CAGR 3
  4. 4. Key Industry ShiftsMobile Multi-Media & Internet•3G Penetration Growth •Skype, Google, Facebook•Smartphone proliferation •Search & Commerce to Content &•Tablet demand Communication•Mobile Apps •Consumer Video adoption Industry Shifts Social Network•More time on Social Networks than •Cheaper BandwidthEmail •More Bandwidth•Primary communication medium to •Secure & Optimized Networksshare content & discuss •Cloud Computing•Secular trends across demographics •Virtualization 4
  5. 5. Interplay of devices and delivery models • BYOD adoption to explode On Device • Cloud platforms are emerging Interplay • Hybrid models to drive TCO On Demand • Virtualization expected to drive integration • Open architecture enables On Premise borderless solutions • Security & control are key issues Network Foundation 5
  6. 6. Convergence of Industries as Collaboration Evolves Software vendorsVideo Solutions Providers Infrastructure vendorsConferencing Services Providers UC & Network operators Collaboration Others Source: Frost & Sullivan 6
  7. 7. Growth Applications Revenue ($ Million) • Integrated solutions will become the norm $2,144 16%US$ Million • Cloud platforms are gaining momentum • Software endpoint clients are $1,252 12% gaining momentum $938 $616 • Increasing focus by customers in $435 a utility model $204 8% • Growth in the SMB segment to Video IM/Presence Conf. be driven by software & services + Mobility Services • $9.15 Bn total UC market by 2011 2017 CAGR 2017 7
  8. 8. UC-as-a-Service Key TrendsApplication Trends IP Centrex still a growth area, and the biggest revenue for TelcosVoice Lags behind where IP adoption is low Australia seeing positive growth Managed video in early stage of adoptionVideo SLA model being pushed by MSPs, but break-fix still popular Highest traction in large enterprise segmentConferencing Standalone conferencing may be second largest application Telco market share in conferencing lower than pure-play New partnerships being formed End to end managed UC is a nascent marketGeneral Different tiers of MSPs in the market Maintenance & Support one of the highest revenue generators 8
  9. 9. Shift from hardware to software, services and cloud • Web collaboration driving 2011 2017 CAGR growth, standalone audio slowing$1,000 25.0% down $800 20.0% • India, China, ASEAN are growth $600 15.0% markets $400 10.0% • Usage of VoIP increases $200 5.0% • Basic web conf. features becoming free – threat to existing $0 0.0% pure-play players Audio & Web Video • New partnerships and business models may become necessary in CAGR Audio + Video: 10.5% the next 3-4 years CAGR Web: 19.7% 9
  10. 10. Enterprise Video gaining mass adoption Immersive Telepresence Increasing quality and features Quality of the Meeting Experience VC Room Systems VC Desktop Systems Video– phones Video Software Falling average prices $100 $1000 $10,000 $100,000 Relative Cost of Solution Video moves beyond the Boardroom into the Desktop More than $2.1 Bn Market by 2017, from current $0.95 Bn 10
  11. 11. Enterprise Video gaining mass adoption• Desktop video expected to be the highest growth segment in the next 3- 5 years• Open standards and interoperability necessary for growth• New compression algorithms will enable better quality and wider reach• Multi-codec immersive systems to drop in price by 25-50% in 2-3 years• Cost cutting drove early growth; customer facing + vertical specific applications necessary in future• Wider adoption needs a cloud utility model at the low-end and fully managed at the high-end 11
  12. 12. Analytics to Deliver Business Impact Customer Insight • Customers like Intelligent Interactions • Customers are likely to buy products/services that incorporates their feedback“Analytics gives the contact center the rare chance to be a Strategic part of theorganization, not just a Profit center or Cost center.” Data & Speech Analytics can help with Contact Center CRM & Sales product feedback, competitive Interactions Databases deals, and customer needs Analytics can deliver operational Customer insights on contact center performance Insight For BPOs, value-added services such as root cause analysis, customer Improve Customer Improve Operational Define Enterprise insights analysis are easier; hence Experience Performance Strategy becomes a key differentiator 12
  13. 13. Social Applications for Business• Standalone social applications are not seeing high adoption• Social media in customer care is current leading growth application• Integration with business process applications such as CRM, ERP has seen better success• Next stage in growth will be platform based social tools that can integrate with multiple business applications $126.1• Privacy, Security, Control are key areas of concern• Expect slow start but fast catch-up similar to IM $28.6 $35.4 2010 2011 2017 13
  14. 14. Key Takeaway Messages• Macro-economic factors may affect long term growth• Integration is increasing, pure-play players will need to innovate• Video is the new voice, video integration has become the killer-app.• BYOD will usher mobility applications into the enterprise faster than previous projections• Business models are changing – managed providers gaining prominence, channels will need to re-orient.• Vendors need to innovate from pure hardware model to software & cloud 14
  15. 15. Thank YouGlobal Growth Partnership Company 15
  16. 16. Follow Frost & Sullivan onFacebook, LinkedIn, SlideShare, and Twitter 16
  17. 17. For Additional Information Donna Jeremiah Carrie Low Corporate Communications Corporate Communications Asia Pacific Asia Pacific +603 6204 5832 +603 6204 5910 Jessie Loh Corporate Communications Asia Pacific +65 6890 0942 17